Digital trumps traditional as Meta drives financial discovery: Report Moreover, the findings also point to a growing reliance on influencer-driven content over traditional celebrity endorsements. A whopping 75% of… 2 months agoAugust 7, 2025
No more lawyer reels? Delhi Bar Council warns against social media fame The Bar Council of Delhi (BCD) has issued a stern warning to legal practitioners against promoting themselves on social media… 2 months agoAugust 7, 2025
Why 3 seconds of your attention means more to brands than 1,000 views Think about the last ad you actually watched, not just skimmed past or skipped. Chances are, it was short, punchy,… 2 months agoAugust 7, 2025
Bandra to Bhopal, India’s skincare boom has a Korean accent Ten steps, one glow. What once seemed excessive is now everyday skincare for a growing tribe of Indian beauty lovers.… 2 months agoAugust 7, 2025
Zara’s ads got banned in the UK, but the bigger question is being ignored According to the ASA, one model in a Zara ad appeared “gaunt,” with her appearance further accentuated by the use… 2 months agoAugust 7, 2025
When a Pepsi ad promised a fighter jet, and someone tried to claim it The case, Leonard v. Pepsico, Inc., decided in 1999 and affirmed on appeal in 2000, involved a marketing promotion named… 2 months agoAugust 6, 2025
SuperGaming raises $15 million at $100 million valuation to fuel global expansion Known for games like MaskGun and Indus Battle Royale, SuperGaming plans to deploy the fresh funds to scale its international… 2 months agoAugust 6, 2025
PB Balaji’s balancing act at JLR begins amid Tariffs, EV delays and a China chill Besides the challenges in the US market, Balaji will have to also pay attention to the Chinese market, which was… 2 months agoAugust 6, 2025
Blogger’s Park: AI is a business capability first & tech second Another compelling example is Netflix. While technology powers its AI-driven recommendation engine, the real objective is business-driven: to boost customer… 2 months agoAugust 6, 2025
Why Dabur’s Real brand is eyeing the cocktail mixer market According to global drinks data provider IWSR, the expanding market for alcoholic beverages in India is driven by a mix… 2 months agoAugust 6, 2025
Shadowfax unveils new brand identity ahead of IPO Shadowfax Technologies, the tech-first third-party logistics (3PL) firm, has unveiled a refreshed brand identity as it gears up for a… 2 months agoAugust 5, 2025
Spotify is charging 28% more in India—Here’s why Spotify has raised the prices of its premium subscription plans in India by up to 28%, marking the audio streaming… 2 months agoAugust 5, 2025
Ranbir Kapoor invests in full-stack supply chain firm Prozo Actor and entrepreneur Ranbir Kapoor has invested in Prozo, a tech-enabled, full-stack supply chain platform that integrates warehousing, freight and… 2 months agoAugust 5, 2025
India is tired of ads, says report India ranks third globally in advertising fatigue, with 70% of consumers saying they are weary of viewing the same advertisements… 2 months agoAugust 5, 2025
Lava MD accuses JioHotstar of tagline infringement over #ProudlyIndian In a LinkedIn post, Raina said, “We created the hashtag #ProudlyIndian nearly five years ago and had it registered. Recently,… 2 months agoAugust 5, 2025
Boult rebrands as GOBOULT, targets Rs 1,000 cr in FY26 Wearables brand Boult, among India’s fastest-growing consumer tech companies, has undergone a strategic overhaul, rebranding itself as GOBOULT. 2 months agoAugust 5, 2025
CFO to CEO: Tata Motors appoints P.B. Balaji as new CEO of Jaguar Land Rover Tata Motors has named P.B. Balaji as the next Chief Executive Officer of Jaguar Land Rover (JLR), effective November 2025.… 2 months agoAugust 5, 2025
Rihanna’s Fenty Beauty comes to India through Sephora and Tira Beginning August 7, the brands will be available online and in over 50 stores across 16 cities, marking their first… 2 months agoAugust 4, 2025
