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Eyeing the eyes

With BARC’s new audience measurement system ready to make its debut, it’s a new dawn breaking on audience metrics in…

Online’s offline overture

E-commerce companies take omni channel route to boost sales; open brick-and-mortar stores to engage directly with customers

Bits by Bits

Hero MotoCorp ropes in Tiger Woods as global brand ambassador

Old stories, new lessons

With new films unable to hold viewers’ interest movie channels are falling back upon old flicks. Regional cinema could hold…

Home Truths

Rusks are at the bottom of the biscuits category but with this campaign, Britannia has brought them into a new…

Market Data
Market Data