On Thursday, Volvo Cars expanded its line-up of SUVs with the launch of the new XC40, the small premium SUV, in Milan, Italy. At the same time as it introduced the XC40, Volvo Cars also claimed to have reinvented the traditional model of car ownership with its new ‘Care by Volvo’ subscription service. The company says that Care by Volvo, first available on the XC40 from launch, will make owning a car as transparent, easy and hassle-free as owning a phone. “Depending on regional availability, Care by Volvo will also include access to a range of digital concierge services such as fuelling, cleaning, service pick-up and e-commerce delivery to the car. The XC40 with Care by Volvo is available to order online in selected markets,” the company said in a statement. The arrival of the XC40 means that, for the first time, Volvo Cars has three new, globally available SUVs in what is the fastest growing segment of the automotive market.
The new XC40 is the first model on Volvo Cars’ modular vehicle architecture (CMA), which will underpin all other upcoming cars in the 40 Series, including fully-electrified vehicles. Co-developed within its Chinese owner Geely, CMA provides Volvo with the economies of scale for this segment.“The XC40 is our first entry in the small SUV segment, broadening the appeal of the Volvo brand and moving it in a new direction,” said Håkan Samuelsson, president and chief executive. “It represents a fresh, creative and distinctive new member of the Volvo line-up. So it only feels natural to reveal the XC40 here in Milan, a buzzing European hotspot for fashion, art, design and lifestyle.”
From start of production, the XC40 will be available with a D4 diesel or a T5 petrol four-cylinder Drive-E powertrain. Further powertrain options, including a hybridised as well as a pure electric version, will be added later. It will also be the first Volvo model to be available with the company’s new three-cylinder engine. Because India is also a ripe market for small premium SUVs, the XC40 could be launched in India by the middle of next year. However, the company hasn’t officially commented on the same.