India’s patent office has granted a patent to Mark Zuckerberg-led Facebook for an invention relating to a method for providing a third party the access to user-profile data maintained by the social network website. The invention generally relates to social networking and more specifically to personalising a third-party application, based on user-specific data from a social network.
Subhra Banerjee, assistant controller of patents and designs, Chennai granted the patent to Facebook, after satisfying with the response of the company that the invention provides technical improvements and benefits like checking privacy setting associated with the user profile has been provided.
Facebook submitted that based on the privacy setting only the access is provided to the third party application and the third party application personalises the user content data.
According to a patent document filed by the company, some social networks allow a user to access one or more third-party applications from the social network. These third-party applications are run within the social networking websites. Such applications can extend the functionality of the social networking website, providing users with new and interesting ways to communicate, collaborate, and interact with each other.
The company said that social networks, or communities of entities that share interests or activities or are interested in exploring the interests of other entities, have become more prevalent. Particularly, social networking websites have allowed users or entities to more efficiently communicate information among each other.
A user may post information regarding contact, background, job, hobbies or other user-specific data to a social networking website. Other users or entities can then review the posted data by browsing user profiles or searching for profiles including specific data, it said.
Facebook said some social networking websites incorporate a system for connecting users to content most relevant to each user. For example, users are grouped according to one or more common attributes in their profiles, such as geographic location, employer, job type, music preferences or other attributes.
Giving detailed description about the invention, Facebook said in order to provide personalised interaction with a third-party application, a social networking website shares stored information about its users with a third-party application server. A third party application, configured to execute within the social networking website, can access the stored information about a user, and construct content pages based on the information specific to the user. As a result, the user of social networking website is able to receive personalised content or information from the third-party application, the company said.