A story of lost opportunities

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June 11, 2016 7:05 AM

Bollywood, the buoyant and buzzing Hindi film industry is 100 per cent Indian but has undoubtedly made a global impact

201606etw02Bollywood, the buoyant and buzzing Hindi film industry is 100 per cent Indian but has undoubtedly made a global impact. India has been home to some spectacular offerings in creative fields like films, fashion, music and dance, which has a global appeal. However, like in most cases, India’s quality offerings such as Yoga, herbal products, spices and more have been quickly acquired, recreated and redefined by the rest of the world. Yoga has made a worldwide impact with various permutations and combinations. We have finally given it its official due by celebrating World Yoga Day, on June 21.

The latest on record of adopting an Indian creation and making it work for its economy is the soon-to-open Dubai Parks and Resorts with a mega park dedicated for Bollywood. All the action, drama, dance, emotion and more can be experienced in the park with live shows and performances, with a promise to make the visitor experience Bollywood unadulterated. I wonder what stopped India to make its own Bollywood park on lines of a Warner Bros experience. Imagine what it would do for the inbound tourism business. Alas, Dubai sensed this well and speedily implemented the same. Destinations like Dubai and Singapore are known to create manmade tourism wonders and hats off to their vision and implementation abilities.

However, we in India are slowly getting our act together and are waking up to alternate tourism specialities. The amusement park industry is in its nascent stage in India and there are few entrepreneurs who are and have already looked at it as a serious business opportunity. Another game changer in the tourism business is its connections with technology. Our cover story is dedicated to the tech age in travel business. Next on the list could be Drone Tourism, along with a series of tech initiatives in tourism. The tech edge story highlights how few future next travel companies are using technology to their advantage and consider it a clear boon rather than a bane. We at Express TravelWorld felt it was time to celebrate these professionals who are looking at staying ahead of the curve.

Reema Lokesh


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