Shoppers Stop announces its campaign Sajer Utsav and beautifully decked-up stores. The company has roped in Ushasi Ray to headline the campaign.
Shoppers Stop unveiled its campaign, Saajer Utsav highlighting Pujo’s recognition as an Intangible Cultural Heritage of Humanity by UNESCO in 2021.
“We are all set to give an enhanced shopping experience to our customers. Our stores and windows are adorned with traditional flowers and radiant lights, immersing our customers in the true essence of Pujo. With this campaign, we extend our heartfelt gratitude to all those who contribute to making this festival a visually stunning and joyous celebration,” Shwetal Basu, chief of marketing, Shoppers Stop, said.
Shoppers Stop’s Pujo campaign acknowledges the contributions made by every person to make the celebration grand. Saajer Utsav aims to showcase the efforts by the people who make this celebration grand, whether those creating pandals or embellishing their homes, playing the dhak, or prepping up for the poojo delicacies, all in the pursuit of making Durga Pujo an experience for everyone.