CTV advertising spends in India are expected to grow at a compound annual growth rate (CAGR) of 47% in the…
Taal se taal mila, say music streaming as it listens to your heart, mind, body and soul Premium Story
As per Statista, music streaming services have become a popular platform for advertisers to reach consumers, and several trends are…
Chai pe Charcha with BrandWagon Online Premium Story
Ashish Singhal, co-founder and group CEO, PeepalCo, talks to BrandWagon Online about his weekends, favourite vacation destination and more
As 2023 nears an end, BrandWagon Online takes a look at some of the AR ad campaigns of this year
Newgen Software’s Runki Goswami on the company’s marketing strategies, besides growing India’s contribution to global revenue Premium Story
The company exclusively targets top-tier banks and insurance companies in the BFSI sector, categorising them based on substantial asset sizes,…
As per a report by marketing research firm Statista, digital advertising spending worldwide amounted to $522.5 billion in 2021. It…
BrandWagon Adtalk with Khemani Group’s Amit Ghatak Premium Story
One of the distinctive features of digital marketing is the power of online reviews, originating from experts, online influencers, and…
Glance’s Bikash Chowdhury on company’s strategy on lock screen on mobile phones besides ad-free content approach Premium Story
Traditionally, lock screens provided basic information like time, date, and notifications. Glance, however, revamps this by incorporating visually appealing elements,…
BrandWagon Adtalk with Lightspeed India’s Carina Chopra Premium Story
Digital marketing, when targeted and designed for the consumer at hand, can be extremely effective in building reach, awareness, consideration…
Bid Adieu to Google’s third-party cookies! How switching to first-party data can catapult the marketing game? Premium Story
Google’s decision to eliminate third-party cookies demands a strategic revaluation within the industry.The move presents challenges, including restructuring strategies and…
Dentsu’s Harsha Razdan on building CX capabilities and relaunching Dentsu Consult in India Premium Story
The advertising conglomerate aims to be the top two in whichever domain it operates
Power Play! Why programmatic advertising is the new Most Valuable Player in online gaming Premium Story
Furthermore, in 2022, the digital advertising industry across India spent around 58% of its ad budget on direct media purchases,…
Rado’s Adrian Bosshard on the brand targeting women in India besides expanding its presence in the market Premium Story
Rado currently sells 50% of its watches to both men and women. In India, the market share is currently two-thirds…
It is estimated that the costs related to digital advertising fraud worldwide would grow exponentially within the four years between…
Post the introduction of the DPDP Act in India, the process of collecting and storing data is expected to go…
Meta’s Paras Sharma on the role of AI in creation of content , moderation and personalisation Premium Story
For creators, Meta offers features such as Emu, a foundational layer of technology, to generate background images and enhance content
Ad tech is vital for D2C brands looking to scale using performance marketing on platforms like Facebook and Google
Technology will come and go; don’t become a slave; embrace it. Use it so that you are the master and…
