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  1. Business News
  2. Authors
  3. shailjatiwari

Shailja Tiwari

If I had to switch gears, I think diving into the world of investments could be pretty intriguing
Chai pe Charcha with BrandWagon Premium Story

Salil Kapoor, CEO, Hindware Home Innovation, talks to BrandWagon Online about his weekends, favourite vacation destination and more

By Shailja Tiwari
February 3, 2024 09:58 IST
Interestingly, industry experts opine despite a battle, and Meta-owned WhatsApp being a new-age tool, SMS still hasn’t lost its relevance completely
WhatsApp vs SMS! How both have created a space for itself in the marketing game Premium Story

As per market intelligence platform Statista, ad spending in the SMS advertising market is projected to reach $0.79 billion in…

By Shailja Tiwari
February 2, 2024 08:20 IST
'Our organisation has evolved significantly over the years, starting as a pure-play messaging platform nearly two decades ago'
Route Mobile’s Milind Pathak on the company’s focus to ramp-up martech products besides expanding globally  Premium Story

Route Mobile’s revenue from operation increased 3.9% to Rs 1,024.3 crore in Q3, FY24 when compared with Rs 985.7 crore,…

By Shailja Tiwari
January 29, 2024 08:15 IST
I would highly recommend checking out "Air," it's a biographical sports drama film that delves into the story behind the scenes of Nike and Michael Jordan's career
Chai pe Charcha with BrandWagon Premium Story

Salone Sehgal, founding general partner, Lumikai, talks to BrandWagon Online about his weekends, favourite vacation destination and more

By Shailja Tiwari
January 27, 2024 18:30 IST
Prioritising first-party data, embracing contextual targeting, and fostering direct-to-consumer relationships, brands can defend revenue and unlock new avenues for growth in a privacy-focused market
The data renaissance! How advertisers and martech companies are gearing up for first-party data? Premium Story

Google Chrome held 64.73% share of the browser market in CY23, as per data from Statcounter – a global market…

By Shailja Tiwari
January 23, 2024 08:20 IST
If I were to choose an alternative career, it would undoubtedly be farming
Chai pe Charcha with BrandWagon Premium Story

Sahil Chopra, founder and CEO, iCubesWire, talks to BrandWagon Online about his weekends, favourite vacation destination and more

By Shailja Tiwari
January 21, 2024 18:30 IST
If I had the chance to choose another career, I would have loved to be a cricketer
Chai pe Charcha with BrandWagon Premium Story

Jitendra Sharma, founder and CEO, HairOrignals, talks to BrandWagon Online about his weekends, favourite vacation destination and more

By Shailja Tiwari
January 21, 2024 12:30 IST
Ground Zero Consulting’s new suite of services includes Communication Strategy development, Sustainability Audits, Sustainable Branding, Global Outreach Programs, Memberships, Collaborations with associations and industry bodies, and Research and Content Creation
Ground Zero Consulting unveils new brand identity

The agency will advocate pro-environment and sustainable business practices among a diverse set of clienteles

By Shailja Tiwari
January 19, 2024 14:00 IST
Our key objectives for this year include deepening our engagement through more meaningful two-way conversations and expanding into additional markets
Gupshup’s Vartika Verma on the company’s transition to a Conversation Cloud Platform Premium Story

Gupshup India posted 42.97% increase in revenue to Rs 1618.5 crore in FY23 from Rs 1132 crore in FY22

By Shailja Tiwari
January 19, 2024 08:20 IST
Michael Hsu is the acting comptroller of the currency in United States
Much Ado About Nothing! How martech remains an underutilised technology by marketers  Premium Story

Despite turbulent budgets in previous years and current economic headwinds, tech investments are a priority for CMOs and proving their…

By Shailja Tiwari
January 16, 2024 08:20 IST
I like the ads made by Coca-Cola, McDonald's, and Durex
Chai pe Charcha with BrandWagon Premium Story

Sahil Gupta, co-founder, MyMuse, talks to BrandWagon Online about his weekends, favourite vacation destination and more

By Shailja Tiwari
January 14, 2024 14:00 IST
While in the digital era, the medium has evolved, marketing continues to remain the same in principle
BrandWagon Adtalk with axio’s Karthik Hariharan  Premium Story

Covid led the world into digital transformation and the ‘dos’ that it taught us are to learn to adapt, spot…

By Shailja Tiwari
January 14, 2024 10:00 IST
The luxury portfolio, including Rampur, holds significance in the US, UK, Europe, Australia, Singapore, and Hong Kong
Radico Khaitan’s Sanjeev Banga on taking India to the world  Premium Story

As per a report by Statista, alcohol consumption in India amounted to about five billion litres in 2020 and is…

By Anushree Bhattacharyya
January 12, 2024 08:30 IST
I love the social campaigns run by Ferrara candy, especially their ability to turn identified social trends into strategic campaign opportunities.
Sprinklr’s Arun Pattabhiraman on delivering unified CXM besides its marketing strategies in India Premium Story

The company’s revenue from operations rose by 41.74% to Rs 812.097 crore in FY23 from Rs 572.938 crore in FY22

By Anushree Bhattacharyya
January 11, 2024 08:10 IST
Dedication to ethical considerations is essential for preserving customer trust and privacy
Tectonic shifts! Investment in martech takes a nose-dive Premium Story

According to CabinetM’s Q3, CY 2023 MarTech Innovation Report, new product announcements saw a 49% decline compared to the previous…

By Shailja Tiwari
January 8, 2024 08:10 IST
BrandWagon Online re-visited the campaigns of bygone year, 2023, to understand the impact of digital advertising
YearEnder 2023: From phone coolers to stainless Santa, a sneak peek into digital ads rolled out this year  Premium Story

Dentsu’s report highlighted that digital is projected to settle into almost consistent incremental growth for three years

By Shailja Tiwari
January 3, 2024 08:30 IST
I am working on my second book, and a second screenplay for a web series
Chai pe Charcha with BrandWagon Premium Story

Anand Suspi, co-founder, AndAnd Brand Partners, talks to BrandWagon Online about his weekends, favourite vacation destination and more

By Shailja Tiwari
December 30, 2023 14:00 IST
The advent of tokenisation will allow all essential customer information to be retained inside a digital token with real-world benefits
YearEnder 2023: Finding Nemo! technology in marketing Premium Story

A global study assessing the state of marketing technology in 2023 revealed that over 11,000 martech solutions were available to…

By Shailja Tiwari
December 28, 2023 08:32 IST
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Latest News

CCI cracks down on HP India-led cartel in government procurement

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HCLTech's total headcount stood at 2.24 lakh employees at the end of Q1FY27.

HCLTech Q1 headcount drops by 3,292 employees; fresher additions hit a 3-quarter low

Akhilesh Yadav, ethanol fuel policy, Samajwadi Party, vehicle damage, fuel mileage, inflation, ethanol blending, government profiteering, environmental impact, fuel prices

‘Tri-mixture of govt adulteration’: Akhilesh Yadav alleges ethanol fuel hurts older vehicles, drives up ownership costs

No sectoral, thematic NFOs in Q1 after five years; Overall NFO launches fall to a 10-month low

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