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  1. Business News
  2. Authors
  3. shailjatiwari

Shailja Tiwari

“About seven to eight years back, I believe we realised the importance of having communities,” Stanford mentioned (Image: LinkedIn)
Bazaarvoice’s Zarina L Stanford on the importance of identifying organic user-generated content; along with community building Premium Story

ROC filings from Tofler stated that Bazaarvoice posted a roughly 24.3% rise in revenue from operations from FY22 to FY23

By Ritarshi Banerjee
April 25, 2024 08:00 IST
In India's athletic wear market, dominated by global giants such as Nike, Puma, and Adidas, there has always existed a need for affordable brands, which many brands are fulfilling today.
From luxury to affordable! How athleisure brands have managed to spread their influence  Premium Story

According to MMR – India Sports Apparel Market- Industry Analysis and Forecast (2023-2029), India sports apparel market was valued at…

By Shailja Tiwari
April 24, 2024 08:00 IST
The company recently launched ‘Nawabi Handi Dum Biryani’ by Behrouz Biryani with brand ambassador Saif Ali Khan for Eid 2024 (Image: Comapny)
Being Rebellious! How Rebel Foods plan to conquer the cloud kitchen restaurant market?   Premium Story

The company’s revenue from operations rose 19.12% to Rs 940.08 crore in FY23 from Rs 789.16 crore in FY22, according…

By Shailja Tiwari
April 19, 2024 08:00 IST
When a creator transitions into building and launching a business, they may already have a substantial following with active engagement
Am I worth it? Ask influencers and celebrities as the competition heats up Premium Story

Experts believe that with more consumers turning to social media platforms for product recommendations and information, brands allocate more of…

By Shailja Tiwari
April 15, 2024 08:10 IST
For platforms such as WhatsApp, we've developed our inbox system where our customers can manage and respond to conversations
CleverTap’s Sunil Thomas on the company’s plans to return to profitability before the end of FY25 and the recent acquisition of Leanplum Premium Story

The company recorded a 46% increase in revenue from operations to Rs 405.1 crore in FY23 from Rs 276.93 crore…

By Shailja Tiwari
April 8, 2024 08:00 IST
While I may not always be knee-deep in soil and manure, I've discovered the value of slowing down and appreciating the tranquility of a garden amidst the hustle and bustle of city life.
Chai pe Charcha with BrandWagon  Premium Story

Arun Surendra, group managing director, VST Group, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari
April 6, 2024 12:00 IST
By 2026, 25% of people will be present in the metaverse to avail entertainment and shopping services for roughly an hour per day, which is considered a statistic backing the potential of e-commerce in the metaverse, as per Gartner
Virtual Voyage! To what extent has the metaverse been able to solve the puzzle of advertising for brands? Premium Story

The Metaverse market is projected to reach a value of $2.1 billion in 2024, as per data from market research…

By Ritarshi Banerjee
Updated: April 5, 2024 15:17 IST
At the beginning of 2024, India's ruling party, the BJP had spent over Rs 30 crore on advertising on Google Ads and Meta
Political Battleground! From spoof campaigns to ad spending surge, parties ramp up efforts ahead of General Elections Premium Story

According to industry estimates the total ad spending during this year’s General Election is expected to be about Rs 4,000…

By Anushree Bhattacharyya
Updated: April 3, 2024 09:16 IST
S.H.I.E.L.D is a nice OTT Series. I love it especially for the the science fiction-based possibilities it brings out
Chai pe Charcha with BrandWagon Premium Story

Piyush Kulshreshtha, founder and CEO, Khul Ke, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari
Updated: April 1, 2024 10:48 IST
To appeal to our target audience, primarily the youth and Gen-Z demographic, we've collaborated with celebrity Kartik Aaryan. His relatable background and appeal to Gen-Z make him an ideal brand ambassador
Urbn’s Sagar Gwallani on making the company India’s next big power bank brand  besides its plan to enter the global market Premium Story

According to Next Move Strategy Consulting, the global mobile phone accessories market was valued at approximately $278 billion in 2020.…

By Shailja Tiwari
March 27, 2024 08:00 IST
Pinterest is one of my go-to sources - I have numerous boards where I save ideas without any particular project in mind
Chai pe Charcha with BrandWagon Premium Story

Pavan Kumar, Founder and CEO, White Lotus Group, talks to BrandWagon Online about his weekends, favourite vacation destination and more

By Shailja Tiwari
March 23, 2024 16:15 IST
Atomberg, a newcomer in the ceiling fan industry, is a good case on how one can become a successful brand
BrandWagon AdTalk with Raptee’s Jayapradeep Vasudevan Premium Story

Jayapradeep Vasudevan, CBO, Raptee talks to BrandWagon Online, about the dos and don’ts of digital marketing, best marketing campaigns, and…

By Shailja Tiwari
March 23, 2024 12:00 IST
‘‘Our approach relies heavily on data science algorithms and AI technologies to process vast amounts of data from billions of devices and users,’’ Kedia explained
Affle’s Vipul Kedia on the company’s AI-powered advertising strategies, besides transforming ads into recommendations  Premium Story

The company posted a 29.04% increase in revenue from operations from Rs 1153.331 crore in FY22 to Rs 1488.28 crore…

By Shailja Tiwari
March 22, 2024 08:15 IST
As the sale commenced, AJIO aimed to raise awareness and traffic during the first weekend, followed by campaigns focused on revenue generation
Snapchat collaborates with AJIO for ‘Big Bold Sale’ campaign

To promote the Big Bold Sale, AJIO employed a two-phase strategy on Snap, focusing on pre-buzz and the sale period.

By Shailja Tiwari
March 20, 2024 14:40 IST
Favorite sports stars include Virat Kohli with 35%, followed by MS Dhoni at 19% and Rohit Sharma at 12%
Chennai Super Kings lead IPL franchise recall with 18% unaided mention, reveal Ormax Media report

Cricket maintains a dominant position with a 90% audience share, followed by football at 45% and kabaddi at 41%

By Shailja Tiwari
Updated: March 20, 2024 13:12 IST
AI presents exciting opportunities for innovation and personalisation, particularly in advertising and brand content
BBH India’s Parikshit Bhattaccharya on completion of his first year besides the impact of AI on creative work Premium Story

‘We have won around a dozen pitches in the last year, including brands like HDFC Ergo, Upgrad, and IHCL, among…

By Shailja Tiwari
March 20, 2024 08:15 IST
As generative AI continues to evolve, India's digital engagement model is poised for a significant transformation (Image: PR Handout)
Apocalypse or Opportunity: How has third-party cookie deprecation compelled publishers to revisit business models? Premium Story

According to industry estimates Google, Meta, Amazon account for 60-70% of the digital advertising revenue with the rest remaining with…

By Anushree Bhattacharyya
March 18, 2024 08:15 IST
'I'm a true fanboy when it comes to elite motorsport and all the race strategies and team dynamics'
Chai pe Charcha with VideoVerse’s Vinayak Shrivastav Premium Story

Vinayak Shrivastav, co founder and CEO, VideoVerse, talks to BrandWagon Online about his weekends, favourite vacation destination and more

By Shailja Tiwari
March 17, 2024 16:00 IST
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