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  1. Business News
  2. Authors
  3. shailjatiwari

Shailja Tiwari

One brand that stood out for its exemplary use of digital marketing in the last year is Bluorng
BrandWagon AdTalk with Gargee Designer’s Ravi Gupta  Premium Story

Ravi Gupta, creative director, Gargee Designer’s, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best marketing…

By Shailja Tiwari
March 17, 2024 12:00 IST
While there is optimism about Gen AI's potential, a significant gap exists between aspirations and reality (Photo: Freepik)
Golden Data! How Gen AI is evolving the martech stack?  Premium Story

As Generative AI and martech stack further evolves over the next few years, a large degree of automation of customer…

By Shailja Tiwari
March 15, 2024 08:11 IST
The shift from third-party cookies is happening, and mechanisms such as ITP and IDFA have been introduced by Apple indicating the industry's seriousness about this transition
With ad blocking expected to cost publishers $54 billion in ad revenue; is ad-light and personalisation the answer?  Premium Story

Globally, user adoption of ad blocking grew 11% between Q4, 2021, and Q2, 2023, to reach a total of 912…

By Shailja Tiwari
March 12, 2024 08:15 IST
When it comes to unwinding and creating cherished memories, Costa Del Sol in Spain stands out as my favorite vacation spot.
Chai pe Charcha with BrandWagon  Premium Story

Sharad Datta, general manager, JW Marriott New Delhi, talks to BrandWagon Online about his weekends, favourite vacation destination, and more

By Shailja Tiwari
March 9, 2024 18:00 IST
In 2023, both globally and in India, several marketing and advertising campaigns stood out for their success, creativity, and effective engagement with audiences
BrandWagon Adtalk with NeoNiche Integrated Solutions’ Valay Lakdawala Premium Story

One example that I personally feel is not a great example of advertising is Kent RO Systems’ “Atta and Bread…

By Shailja Tiwari
March 9, 2024 16:00 IST
When I am not travelling or in meetings, I like to start my weekends with a quick jog that helps me feel fresh
Chai pe Charcha with BrandWagon  Premium Story

Ankit Aggarwal, founder and CEO, Unstop, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari
March 9, 2024 12:00 IST
Programmatic advertising typically starts when a consumer visits a publisher’s website.
Upward and onward! Why programmatic advertising and direct media buying can coexist? Premium Story

As per the market research platform Statista, in 2022, the digital advertising industry across India spent around 58% of its…

By Shailja Tiwari
March 6, 2024 08:15 IST
As a single individual, I relish my freedom and ability to structure my time according to my preferences
Chai pe Charcha with BrandWagon Premium Story

Rohini Ahluwalia, COO of Blaupunkt Audio, talks to BrandWagon Online about her weekends, favourite vacation destination and more.

By Shailja Tiwari
March 3, 2024 16:15 IST
Digital advertising platforms and social media advertising, offer highly targeted options based on demographics, interests, and online behavior. This allows brands to reach their ideal audience more effectively compared to traditional mass advertising
BrandWagon AdTalk with Younion’s  Vidyadhar Kunnath Premium Story

Vidyadhar Kunnath, senior vice president – marketing, Younion, talks to BrandWagon Online, about the dos and don’ts of digital marketing,…

By Shailja Tiwari
March 3, 2024 12:00 IST
It is believed that the immediate and tangible benefit of cashback rewards resonates strongly, offering clear value in a competitive market saturated with choices
No harm in a little extra! Say cashback apps as consumers make a dash for it  Premium Story

The global cashback apps market was valued at $3,373.2 million in 2022 and is projected to reach $6,141.0 million by…

By Shailja Tiwari
March 1, 2024 07:40 IST
Even though consumers spend less than half (48%) of their digital media time on walled gardens, marketers in India are investing 5.5 times more ad spend in these closed ecosystems. In contrast, the open Internet, which captures 52% of consumer time, receives only 15% of the nation's ad budgets
Behind closed doors! How walled gardens control the digital marketing world? Premium Story

As per the market research platform Statista, in 2022, the share of the world’s largest walled gardens – Alphabet, Amazon,…

By Shailja Tiwari
Updated: February 27, 2024 11:08 IST
SixthSense takes a proactive and predictive approach, leveraging AI capabilities to anticipate potential issues before they occur
Rakuten India’s Amit Srivastava on the company providing full-stack observability solutions besides investing in the semantic search ecosystem  Premium Story

Rakuten India’s revenue from operations increased by 18.08% to Rs 737.50 crore in FY23 from Rs 624.56 crore in FY22

By Shailja Tiwari
Updated: February 23, 2024 08:32 IST
The Internet has transformed how consumers engage with brands, says Arora
BrandWagon AdTalk with Aptech’s Pravir Arora Premium Story

Pravir Arora, chief marketing officer, Aptech Limited, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best…

By Shailja Tiwari
Updated: February 17, 2024 12:05 IST
'Our aim is for households to seamlessly stream video services on multiple screens concurrently, driving significant data consumption'
Excitel’s Varun Pasricha on the company’s tryst with entertainment and its marketing strategies Premium Story

‘Leveraging our partnerships with various OTT aggregators and content broadcasters, we offer consumers highly competitive commercial packages in the market.’

By Shailja Tiwari
Updated: February 16, 2024 11:39 IST
Exotel stands out in the market because, unlike its competitors who may specialise in one area, we offer a comprehensive suite of solutions covering CPaaS, contact centre software, and conversational AI
Exotel’s Udit Agarwal on the company raising $100 million besides implementing AI voice chats for customer conversations Premium Story

70-75% of our revenues come from the Indian market, while 20-25% of our revenues come from international markets

By Shailja Tiwari
February 14, 2024 08:20 IST
Global spending on short-form video ads increased twentyfold in the last five years and is estimated to grow by $11 billion annually, reaching $145.8 billion by 2028
Stayin Alive! How short format videos have become viewers’ as well as advertisers’ delight   Premium Story

The idea of delivering short-form advertisements, which aligns with the consumer trend of consuming content, opens up many opportunities and…

By Shailja Tiwari
February 9, 2024 08:20 IST
As for expansion strategy, we recently entered the Saudi Arabia and South Korean markets, and we're focusing on gaining more market share in each market
AnyMind Group’s Otohiko Kozutsumi on the company’s entry in India besides establishing itself as a full-funnel service company Premium Story

We acquired POKKT in 2020, which is a mobile gaming advertising platform, particularly with a strong user base in India…

By Shailja Tiwari
February 6, 2024 08:02 IST
In the digital era, brands have access to a multitude of digital platforms and tools, allowing them to reach a wider audience, target specific demographics, and engage in personalised marketing efforts
BrandWagon AdTalk with Luminous Power Technologies’ Neelima Burra Premium Story

Neelima Burra, chief strategy and transformation officer, Luminous Power Technologies, talks to BrandWagon Online, about the dos and don’ts of…

By Shailja Tiwari
Updated: February 4, 2024 13:10 IST
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