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  3. brandwagon online

BrandWagon Online

If alcohol is brought into the jurisdiction of GST, the states would lose autonomy over one of their most dependable tax sources.
Will alcohol get costlier after new GST rates? Govt clarifies

Excise duties on alcohol form one of the most significant revenue streams for State governments. In several States, collections from…

By BrandWagon Online
September 4, 2025 10:13 IST
For many consumers, a Stanley tumbler is no longer just a water bottle. It functions as what economists call a Veblen good, its desirability increases with its price and exclusivity.
Stanley was once built for soldiers. Now it’s built for TikTok.

But in 2023, a steel tumbler priced at over Rs 9,000 is being flaunted on Instagram reels, carried by celebrities…

By BrandWagon Online
September 3, 2025 11:03 IST
Labubu, the furry, elf-like creation of Hong Kong-born artist Kasing Lung, has become one of the most coveted toys in recent years.
Fake Labubu dolls seized in UK raids amid safety concerns for children

Trading standards officers say the fakes pose “significant safety risks” for children, from choking hazards to toxic materials.

By BrandWagon Online
September 3, 2025 10:35 IST
To access the bidding documents, companies must pay a non-refundable fee of Rs 5 lakh plus GST by September 12, 2025, with the final date for bid submissions set for September 16, 2025.
After Dream11’s exit, BCCI bans ‘sin companies’ from team India sponsorship

To qualify, interested bidders must meet a high financial threshold that shows an average turnover of at least Rs 300…

By BrandWagon Online
September 2, 2025 16:17 IST
Despite the star power, celebrity-backed ads accounted for just 29% of total TV ad volumes between January and June 2025, a decline compared to the previous year.
From SRK to Dhoni, India’s most-seen faces on TV ads in 2025

Shah Rukh Khan appeared in ads for an average of 27 hours a day across channels, making him the most…

By BrandWagon Online
September 2, 2025 15:48 IST
Interestingly, while e-commerce and quick-commerce apps are booming, premium FMCG is still under-represented there.
Small towns drive 42% of India’s premium FMCG boom: Report

Rural India is no longer just a value market. Villages and small towns now account for 42% of sales of…

By BrandWagon Online
September 2, 2025 14:26 IST
North and Central India show an appetite for high-ticket items like automobiles, gadgets, and appliances.
1 in 3 Indians chase discounts this Diwali: MiQ

MiQ notes that while 34% of shoppers still prioritise cashback and discounts, a quarter are swayed by exclusives, flash sales,…

By BrandWagon Online
September 2, 2025 12:45 IST
“Our message is simple — women cricketers must know they will be treated on par with men if they choose this sport professionally,” he said.
Jay Shah announces $13.88 mn prize money for ICC Women’s World Cup 2025 – significantly higher than men’s cricket World Cup

The World Cup champion will pocket USD 4.48 million (Rs 39.4 crore), which is higher than the USD 4 million…

By BrandWagon Online
September 1, 2025 15:56 IST
These seasonal hires are being trained in functions such as sorting, manufacturing, and packaging.
Festive hiring at Meesho surges 40% to 12 lakh roles, led by tier-3 and tier-4 cities

Notably, more than 70% of these roles are expected to come from India’s tier-3 and tier-4 cities, underscoring the company’s…

By BrandWagon Online
September 1, 2025 14:21 IST
If I had to pivot completely, I’d love to run a thoughtfully curated beachside café-bar.
BrandWagon Chai pe Charcha with Livguard’s Sameer Nagpal Premium Story

“These walks often turn into thoughtful conversations – ranging from science and spirituality to the latest book we are reading,”…

By BrandWagon Online
Updated: September 1, 2025 13:32 IST
I find immense joy in exploring Europe’s countryside and quaint little villages.
BrandWagon Chai pe Charcha with LaWisteria’s Arpit Bansal Premium Story

Most of my weekends are busy , being into the real estate industry weekends are usually filled with a lot…

By BrandWagon Online
August 31, 2025 11:04 IST
The issue highlights a broader concern: AI is increasingly mediating the content people consume, sometimes invisibly.
YouTube is using AI to tweak videos? Creators say it sparks concerns over trust

s have noticed something strange: their videos look different after being uploaded, even though they haven’t changed a thing. Viewers…

By BrandWagon Online
August 29, 2025 17:04 IST
Now, riding the visibility of the moment, Gawde has announced an open call for investors.
‘I broke the internet’: How a two-second wave from Nikhil Kamath changed Bengaluru entrepreneur’s life

Gawde was at his native place for Ganesh Chaturthi, struggling with a patchy network, when he realised the scale of…

By BrandWagon Online
August 29, 2025 14:33 IST
Similar comparisons were drawn with Samsung’s smartphones and television sets.
Apple and Samsung issue legal notices to Xiaomi over aggressive ads in India

One of the ads wished a “Happy April Fools’ Day” to anyone who believed the iPhone 16 Pro Max’s camera…

By BrandWagon Online
August 28, 2025 13:35 IST
The UK offering will include standard cosmetics for different skin tones, along with products such as kohl, commonly used in South Asian markets, Bloomberg reported.
After Dubai, Nykaa owner enters UK market with Kay Beauty launch

The company has previously moved into the Middle East, opening a store in Dubai last year through a partnership with…

By BrandWagon Online
August 28, 2025 12:49 IST
A recent study by Ormax Media suggested that although Gen Z is a part of the segment driving the movie to success, it's much more than that.
Is Gen Z driving Saiyaara’s box office success? The data tells a different story

Saiyaara, headlined by a debutant cast and devoid of franchise or star power, has crossed Rs 300 crore at the…

By BrandWagon Online
August 28, 2025 12:28 IST
The thrill of scoring a limited edition, the aesthetic value of pairing a fluffy mascot with a luxury handbag, and the validation of likes and comments online make these purchases feel like an experience rather than an expense.
After Labubu and Skullpanda, Monchhichi is Gen Z’s latest obsession — But why are ugly dolls so desirable?

The latest to ride this wave is Monchhichi, a Japanese character first introduced in 1974. With its thumb-sucking habit, plastic…

By BrandWagon Online
August 28, 2025 11:49 IST
The initiative aims to “honour, heal, and stand beside fans” through community-driven programs. More details are expected in the coming days.
‘The silence was grief’: RCB breaks silence three months after Victory Parade tragedy

In its first post since June 4, RCB acknowledged the long absence, explaining it as a period of mourning and…

By BrandWagon Online
August 28, 2025 11:12 IST
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Latest News

This Athlete was told her sport would ruin her marriage prospects. She made history instead

This Athlete was told her sport would ruin her marriage prospects. She made history instead

Curbs-at-DelhI-Jantar Mantar

Delhi curbs continue – 18 Metro stations closed, cabs unavailable amid CJP protests; liquor shops to shut early

Indian Railways, Railways, Special Train, Tamil Nadu

Tamil Nadu connectivity boost: Railway announces Tambaram–Tenkasi Special Trains – Schedule, timings here 

India vs Zimbabwe 2nd T20I live streaming: When and where to watch Shreyas Iyer-led IND vs ZIM match live on TV and online

India vs Zimbabwe 2nd T20I live streaming: When and where to watch Shreyas Iyer-led IND vs ZIM match live on TV and online

Watch: Jhandu Kumar scripts history with India's first medal at Commonwealth Games 2026

Watch: Jhandu Kumar scripts history with India’s first medal at Commonwealth Games 2026

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