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  3. brandwagon online

BrandWagon Online

Cadbury Dairy Milk India's campaign does more than promote a product; it sparks a conversation about everyday inclusivity.
Cadbury Dairy Milk’s new ad on language divide wins the internet—Here’s why

At its core, the advertisement is a lesson in inclusivity. The scene unfolds with a group of Hindi-speaking women chatting…

By BrandWagon Online
March 13, 2025 12:15 IST
Samsung and Snapchat’s partnership brings a new way for users to celebrate the festival, blending technology with tradition.
Holi goes virtual: Samsung and Snapchat’s AR lens adds a splash of fun

Samsung and Snapchat bring an interactive Holi experience with an AI-powered AR Lens. Users can tilt their heads to select…

By BrandWagon Online
March 12, 2025 15:26 IST
Veteran actors Arbaaz Khan and Jackie Shroff also make appearances in the campaign, adding to the entertainment quotient.
Bollywood vs. Cricket! Aamir Khan, Ranbir Kapoor face off with IPL stars in Dream11’s new campaign

The promotional series, directed by filmmaker Nitesh Tiwari, will roll out across television and digital platforms during the IPL season.

By BrandWagon Online
March 12, 2025 15:22 IST
In the previous quarter (Q3 FY25), Nykaa recorded a sharp rise in profits, posting a 103% quarter-on-quarter increase to Rs 26.41 crore.
Falguni Nayar adds Nykaa Essentials to expand personal care business

As per the company’s regulatory filing, Nykaa Essentials has been incorporated with an authorised share capital of Rs 10 crore…

By BrandWagon Online
March 12, 2025 10:52 IST
Despite the decline in subscribers, the industry is expected to partially offset losses through an increase in average revenue per user (ARPU), estimated to grow by 1-3% annually
CTV disrupts media consumption and advertising in India

Connected TV is transforming media consumption, advertising strategies, and employment dynamics in India, with AI playing a key role in…

By BrandWagon Online
Updated: March 24, 2025 21:37 IST
Bhatia will report to Rahul Joshi, MD & Group Editor-in-Chief, Network18.
Angad Bhatia steps in as CEO of Firstpost and Creator18

Before joining Network18, he served as CEO of India Lifestyle Network and led Brand & Marketing Growth at Mensa Brands.

By BrandWagon Online
Updated: March 11, 2025 12:14 IST
In a significant move aimed at ensuring safer gaming practices, the All India Gaming Federation (AIGF), the Federation of Indian Fantasy Sports (FIFS), and the E-Gaming Federation (EGF) have jointly signed a ‘Code of Ethics’ (CoE).
Indian gaming bodies join forces, set stricter standards for online gaming

From what is understood, the Code of Ethics is designed based on global best practices, with a focus on implementing…

By BrandWagon Online
March 11, 2025 09:58 IST
Nazara’s latest investment aligns with its broader strategy of blending gaming and interactive entertainment.
Nazara Technologies enters short-form video market, invests $250,000 in ReelSaga

ReelSaga, founded in 2024, aims to engage India’s mobile-first audience with bite-sized serialised video content

By BrandWagon Online
March 11, 2025 09:19 IST
Additionally, goSTOPS is in the process of securing debt partnerships to further bolster its expansion plans.
goSTOPS raises Rs 35 Crore in Series A Funding to expand hostel network

With this latest round of equity financing, the company aims to expand its accommodation capacity from 2,500 to 10,000 beds…

By BrandWagon Online
March 11, 2025 08:46 IST
The acclaimed actor, known for her vocal advocacy on women’s issues, will spearhead discussions on taboo health topics, including intimate care and sleep health, encouraging women to prioritise their well-being.
Emcure enters daily supplements market, ropes in Vidya Balan as brand ambassador

Emcure Pharmaceuticals Ltd. has announced its entry into the daily supplements segment with an expansion of its Arth range, further…

By BrandWagon Online
March 10, 2025 16:03 IST
Their bold valuation of Rs 300 crore sparked debate among the Sharks, with Anupam Mittal humorously remarking that the valuation was "obese."
‘Your valuation is obese’ – Anupam Mittal doubts Fitelo, but the startup scores Rs 1.5 Crore on Shark Tank

Their revenue has surged from Rs 1 crore and Rs 4 crore in previous years to an ambitious Rs 100…

By BrandWagon Online
March 10, 2025 15:33 IST
In 2022, alcohol advertising expenditure declined by 17% compared to the previous year, with television ad spend decreasing by 23%, while digital media ads saw a 10% year-over-year increase, as per data from BevIndustry.
IPL to face crackdown on Tobacco and Alcohol ads – Centre pushes for clean sports

India is the world’s third-largest alco-bev market by volume, trailing only China and the United States.

By BrandWagon Online
March 10, 2025 10:15 IST
The viewership figures had already touched 39.7 crore towards the end of New Zealand’s innings, but the real surge came during India’s chase.
India clinches ICC Champions Trophy 2025 as Jio Hotstar viewership hits 90.1 crore

The high-stakes encounter not only delivered an unforgettable contest on the field but also shattered digital viewership records, with Jio…

By BrandWagon Online
March 10, 2025 09:28 IST
Before she became a media powerhouse, Bajaria took an unexpected detour—into the world of beauty pageants.
Meet Bela Bajaria, Netflix’s CCO and one of global entertainment’s most powerful women

Before she became a media powerhouse, Bajaria took an unexpected detour—into the world of beauty pageants.

By BrandWagon Online
March 8, 2025 16:21 IST
The program also emphasised professional development, including working on film and fashion sets and leveraging social media for career growth, the company said.
Kay Beauty’s ‘Kreate’ program helps aspiring makeup artists kickstart their careers

According to the company, five candidates were selected through a screening process that prioritised both skill and financial challenges.

By BrandWagon Online
Updated: March 8, 2025 14:44 IST
According to the petitioner, the advertisement's tagline, which suggests that every grain of the product has the "strength of saffron," is misleading.
Shah Rukh Khan, Ajay Devgn, Tiger Shroff in trouble over ‘Misleading’ Vimal ad – Jaipur Court issues notice!

The forum has summoned them to appear on March 19 to address concerns about the ad’s claim that each grain…

By BrandWagon Online
March 8, 2025 12:04 IST
Here’s how brands are making noise this Women’s Day—without the clichés.
Women’s Day 2025: Brands take on biases, beauty myths, and bathroom woes

Whether it’s Qubo’s dashcams questioning snap judgments, Clinikally peeling back the layers of societal beauty pressure, or BluSmart addressing the…

By BrandWagon Online
March 8, 2025 11:48 IST
Fostering gender-inclusive workplaces isn’t merely a matter of fairness; it offers organisations a competitive advantage
International Women’s Day: Women leaders unveil the roadmap to gender equality at workplaces

Despite progress, women’s representation in leadership roles in India remains low. On International Women’s Day, women leaders share insights on…

By BrandWagon Online
March 8, 2025 11:44 IST
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Saurabh Garg, secretary, Ministry of Statistics and Programme Implementation (MoSPI)

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