Ayurvedic beauty brand indē wild has raised $5 million from Unilever Ventures to accelerate its international expansion. With 400% growth…
Van Heusen Innerwear’s Women’s Day campaign ditches clichés, focusing on a moment every woman relates to—unhooking her bra after a…
Popees Baby Care opens 86th store in Kerala, plans 42 more by FY26 as it expands across South India with…
What happens when men face the same online harassment women endure every day? Snitch’s Women’s Day campaign holds up a…
Company representatives stated that the decision to bring Tiwari on board was driven by her influence among younger audiences.
Marriott’s entry into Dholera signals rising investor confidence in India’s largest planned smart city.
Print advertising struggles to maintain momentum as TAM’s 2024 report reveals a mere 1% growth over the previous year, raising…
Lifebuoy teams up with Shah Rukh Khan to expand its brand proposition from health to skincare. The campaign challenges traditional…
Parle Agro introduces Vicky Kaushal as the brand ambassador for Appy Fizz, unveiling the new campaign ‘The One, The Only’…
Astranova Mobility, formerly Electrifi Mobility, expands beyond EV financing to sustainable transportation, targeting $1 billion in asset deployment over five…
Amazon, Flipkart, and Amul lead India’s best value brands in 2025, according to YouGov, while Snapdeal and Shopclues rank among…
Kaapi Solutions, with a 75% market share in specialty coffee equipment, plans expansion into Tier 2 & 3 cities and…
Fanta in India contains nearly 3x more sugar and 7x more sodium than its Malaysian counterpart. Consumers are questioning if…
India’s pay-TV industry, which consists of cable and DTH services, is set to shrink by 1-3% in revenue for FY2026,…
The collaboration with Mango Bite, a childhood staple for many in India, adds an element of nostalgia to the launch.
The acquisition is expected to strengthen Adani Wilmar’s position in the fast-moving consumer goods (FMCG) sector by expanding its portfolio…
Garnier Black Naturals has announced a new campaign featuring former Indian cricket captain Mahendra Singh Dhoni and his wife, Sakshi…
The 500ml limited-edition bottle will be priced at Rs 1,299 and will be available for purchase exclusively on TIRA.
