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  1. Business News
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  3. brandwagon online

BrandWagon Online

Elon Musk
Elon Musk’s X takes Indian Government to court over digital censorship

The dispute comes after the government asked X to explain certain responses generated by its AI chatbot, Grok.

By BrandWagon Online
March 20, 2025 13:49 IST
With an eye on international expansion, Liqvd Asia aims to extend its reach across key markets, including the United States, Europe, the GCC region, and Asia-Pacific.
Liqvd Asia acquires AdLift to expand global digital marketing reach

The integration of AdLift’s capabilities in performance marketing strengthens its ability to offer a full-funnel, results-oriented approach to clients.

By BrandWagon Online
March 20, 2025 11:56 IST
However, with the base rate for shorter tasks starting at Rs 49, the gap between company rhetoric and worker reality remains a contentious issue.
Urban Company rebrands ‘Insta Maids’ amid backlash, but critics say it’s not just about the name

The move comes after netizens and worker advocacy groups slammed the original name and the company’s payment structure, calling it…

By BrandWagon Online
March 20, 2025 10:52 IST
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AI delivers scale for Indian advertisers, experts urge responsible adoption: ASCI

The report highlights that digital-native sectors are leading the adoption of AI, while traditional industries are beginning to integrate AI…

By BrandWagon Online
March 19, 2025 18:40 IST
The company also plans to generate employment opportunities for 200-250 skilled and unskilled workers in the region.
New Zealand’s Slumberzone enters Indian market with Rs 100 crore investment in Hyderabad

The Hyderabad unit, expected to be operational by March 2026, will have a production capacity of 1,000 mattresses per day.

By BrandWagon Online
March 19, 2025 16:34 IST
By turning an everyday convenience into an unexpected problem, OML’s campaign not only entertained but also reinforced the vivo T4x’s performance credentials.
Sorry, Not Sorry: OML and Flipkart apologise for making life too easy with vivo T4x

OML’s Suvidha Ke Liye Khed Hai campaign for the vivo T4x Flipkart launch flips traditional marketing, using humor and reverse…

By BrandWagon Online
March 18, 2025 17:22 IST
A notable aspect of Tinder U is its emphasis on shared interests.
Tinder introduces campus-exclusive dating feature in India – Here’s what you should know

To access Tinder U, students must verify their identity using a valid college email address

By BrandWagon Online
March 18, 2025 16:15 IST
The campaign will be amplified across digital platforms and social media.
Did EMotorad just get MS Dhoni to pucker up on camera? Watch here

The ad opens with Dhoni making a dramatic entry, mirroring Ranbir Kapoor’s in Animal, complete with the film’s intense background…

By BrandWagon Online
March 18, 2025 15:53 IST
The Telugu version of Chhaava was released in March and is not included in the February tally.
Chhava’s epic run: Vicky Kaushal boosts Indian box office resurgence

The film, which has grossed over Rs 650 crore, is now among the highest-grossing Hindi films of all time.

By BrandWagon Online
March 18, 2025 15:35 IST
Despite the rise of video content, 76% of respondents primarily listen to audio-only podcasts, while 18% engage with both audio and video.
76% of GenZ don’t watch podcasts on YouTube, they prefer…

The survey found that 56% of Gen Z podcast fans prefer Spotify, an increase from 47% in 2021.

By BrandWagon Online
Updated: March 18, 2025 14:11 IST
Created by Lowe Lintas, the film incorporates nature-inspired imagery, rhythmic sounds, and a soothing narrative, aligning with Pukka’s positioning as a wellness brand.
Unilever’s Pukka launches ‘Self Care in a Cup’ campaign in India with ASMR-inspired film

Unilever’s Pukka launches in India with the ‘Self Care in a Cup’ campaign, featuring an ASMR-inspired film to promote relaxation…

By BrandWagon Online
Updated: March 18, 2025 10:47 IST
This year’s theme, ‘Ignite ______’, aims to spark critical industry conversations across creativity, brands, and consumer engagement.
Goafest 2025 dates announced: Festival returns to Goa with ‘Village’ concept and ABBY Awards

Goafest 2025, South Asia’s largest creative festival, returns to Goa from May 21-23, introducing the immersive ‘Goafest Village’ concept.

By BrandWagon Online
March 18, 2025 09:56 IST
This move makes Formula 1, international cricket, football leagues, golf, and more available directly on Tata Play DTH (channel 485) and the Tata Play mobile app for Rs 75/month.
Tata Play brings live Formula 1 and global sports to TV with FanCode

Tata Play partners with FanCode to launch Tata Play FanCode Sports, bringing live Formula 1, cricket, football, golf, and more…

By BrandWagon Online
March 17, 2025 11:41 IST
Cannacraft, the company says, offers Ayurvedic care for conditions such as polycystic ovary syndrome (PCOS), chemotherapy-induced nausea, insomnia, arthritis and anxiety
Greencraft Bioscience aims to build Cannabis credibility through legal ayurveda

The company says it bases its work on Ayurvedic texts such as the Sushruta Samhita, Charaka Samhita and Bhavaprakasha Nighantu,…

By BrandWagon Online
Updated: May 29, 2025 22:25 IST
A viral LinkedIn post slammed the ad, arguing that it dehumanises domestic workers and perpetuates systemic labor exploitation
‘They are workers…not tap to order service’, Urban Company’s ‘Insta Maids’ ad called out

Urban Company’s ‘Insta Maids’ ad faces backlash for allegedly dehumanising domestic workers and promoting exploitative labour practices. Critics call out…

By BrandWagon Online
March 15, 2025 15:26 IST
Green Spaces is expanding into Nashik, Vaitarna, Igatpuri, Mhasurli, and Waldevi, focusing on developments that integrate sustainability with residential and hospitality projects.
Green Spaces builds brand on sustainable living, expands footprint

Eco-retreats such as Grape County and Viveda Wellness Village are designed to incorporate natural landscapes and conservation initiatives into hospitality

By BrandWagon Online
Updated: April 1, 2025 22:31 IST
Hindi-speaking regions accounted for 38% of total viewership, with Uttar Pradesh, Uttarakhand, Maharashtra, Goa, Punjab, and Haryana leading consumption.
JioHotstar breaks streaming records: 540 crore views, historic peak for India vs NZ Final

The India vs New Zealand final drew 124.2 crore views, making it the most-watched live-streamed cricket match.

By BrandWagon Online
Updated: March 13, 2025 15:25 IST
The start-up idea took root as the siblings found themselves thrust unfavorably under the spotlight following the death of actor Sushant Singh Rajput.
Holi hai… but consent bhi zaroori hai! Rhea Chakraborty, Tinder drive the message

Holi 2024 gets a bold new message as Rhea Chakraborty and Tinder India launch a campaign promoting consent. Their slogan,…

By BrandWagon Online
March 13, 2025 12:28 IST
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