The study examined over 40 million ChatGPT interactions and surveyed 4,000 users to assess the emotional and behavioral impact of…
The television commercial presents a light, conversational moment between the two actors. Sanya Malhotra is seen applying a face mask…
This limited-time menu features bold, fiery flavors inspired by Korea’s signature Gochujang sauce and is available at prices starting from…
PokerBaazi’s latest campaign highlights how everyday skills translate into the game of poker.
Indian consumers are not hesitant to act when faced with poor service: 89% said they would switch to another brand,…
In a communication to merchants, Paytm stated that starting April 1, 2025, all transactions will be processed exclusively through Paytm…
The move follows the earlier removal of a 2% digital services tax on e-commerce transactions last year, which had strained…
Online travel platform, EaseMyTrip. com, announced its entry into the charter aviation sector by acquiring a 49% stake in Big…
With 32 manufacturing facilities across India and Europe, BirlaNu claims to serve customers in over 80 countries
The film follows Pascal’s character as he navigates the aftermath of a breakup, walking through a cold, desaturated cityscape that…
The initiative kicked off on March 22 with the IPL 2025 opening ceremony, followed by live screenings of select weekend…
Meanwhile, the MIB is actively developing the Broadcasting Services (Regulation) Bill, which, if passed, would bring digital news platforms and…
Akansha Vishnoi, co-founder, YesMadam, talks to BrandWagon Online about her weekends, favourite vacation destination and more.
From what is understood, this marks the first time Mahesh Babu and Sitara have appeared together in a fashion campaign,…
One of the key shifts in the MarTech landscape is the transition from third-party data reliance to first-party data strategies.
Kaushal will be involved in multiple brand initiatives as part of the partnership.
The agency will officially commence operations in Mumbai on March 30, coinciding with Gudi Padwa and Ugadi, festivals symbolising new…
The biggest spenders in influencer marketing this IPL will come from the entertainment and streaming sector (30%), followed by FMCG…
