According to the report, the number of advertising categories expanded by 12%, climbing from over 40 in IPL 17 to…
No applications. No marketing. Just one handwritten invitation.
In a LinkedIn post, Blagojevic detailed his process of using AI tools to craft a high-quality commercial, a project that…
The first Dolby Cinema screens will open this year at City Pride in Pune, Allu Cineplex in Hyderabad, LA Cinema…
According to a KPMG-Google report, digital video consumption in India grew by 30% in 2023, with YouTube accounting for a…
The collaboration will be supported by a widespread marketing campaign, including digital media, print, television, and outdoor advertisements.
Altman revealed that within just one hour of the rollout, one million new users had signed up to try the…
The biggest names in WWE step into the world of Clash of Clans, bringing chaos, destruction, and championship energy to…
The potential acquisition comes as PhysicsWallah gears up for its IPO, signalling its intent to expand beyond engineering and medical…
Despite this booming expansion, the sector remains highly fragmented, with regional and unbranded players set to control over 70% of…
From what is understood, the Minecraft Movie Meal includes menu offerings tailored to different age groups.
According to the FICCI-EY report titled Shape the Future, the sector is expected to expand further in 2025, growing by…
The narratives explore relatable moments—moving on from a breakup, bonding over shared quirks, and embracing differences in relationships.
CEO Aravind Srinivas announced the milestone in a LinkedIn post, highlighting the company’s impressive 6.3x year-over-year growth.
India’s overall consumption growth has taken a hit in recent years. Between 2017 and 2019, before the pandemic, the country’s…
Set against the backdrop of Hyderabad, the ad film tells the touching story of Ibrahim and Taufiq Chacha, a beloved…
Retailers leveraging AI have reported increased productivity (33%) and significant cost savings (67%), making AI a critical tool for efficiency…
Beyond the 23% increase in sales effectiveness from combining VRC and VVC, the study found that AI-powered YouTube video campaigns…
