Among advertisers, five companies contributed to 45% of the total ad volume during the first 13 matches of the 2024…
Nykaa attributed this to aggressive customer acquisition strategies, solid performance at its physical retail outlets, and rising consumer interest in…
The Supreme Court of India has refused to entertain a petition seeking a ban on social media access for children…
In the campaign video, the fortune teller foresees a wardrobe shift—bold power dressing, ruffles, and a denim-on-denim revival.
The ruling overturns a previous judgment by the Dubai Court of Appeal, which had ordered Honasa to pay approximately AED…
The popular Air Jordan 1 High, currently priced at $180, may rise to $198 once the new tariffs take effect…
The global video gaming market, valued at $199.74 billion in 2022, is projected to grow to $307.19 billion by 2029…
The dispute arose when Nona Lifestyle accused Zomato of defaulting on payments for uniforms supplied to its delivery partners.
Pocket FM unveils its official India tagline, ‘India, Kuch Acha Suno!’, with a powerful anthem, encouraging listeners to escape digital…
With audience saturation, rising costs, and ad fatigue impacting effectiveness, over 50% of marketers are expanding into additional digital channels…
A new survey by iCubesWire reveals that IPL influencer marketing is driving strong consumer engagement, trust, and even purchases. With…
Over the past three years, these brands have seen 37% higher revenue growth, while their equity prices have risen by…
This year, several brands in India executed pranks that were not only entertaining but also left a lasting impact.
By launching on Instagram, VOLNEX is positioning itself to engage with what it describes as a growing segment of digitally…
Nielsen data from February 2025 shows that YouTube accounted for 11.6% of total TV viewing time, its highest level recorded,…
RED Health launches FLASH app, promises medical assistance in under 8 minutes The company states that the app uses artificial…
Apple TV+ now available on Prime Video in India as an add-on subscription, offering seamless access to its exclusive shows…
The campaign played on the growing fascination with artificial intelligence, advertising features such as micro and nano sensors designed to…
