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  3. brandwagon online

BrandWagon Online

As part of the partnership, Scapia introduced the “Royal Entourage Bus” initiative.
Scapia joins RCB as official partner, rolls out match-day bus and lounge access for fans

The partnership also includes access to a dedicated Scapia Lounge at the RCB Bar & Cafe.

By BrandWagon Online
April 10, 2025 16:50 IST
But Byju’s has pushed back, suggesting the case is more political than legal.
‘A wheel of lies’, Byju’s slams ‘baseless’ US lawsuit, calls it part of a larger conspiracy

In a scathing statement issued following the lawsuit filed by lenders to its U.S.-based entity Byju’s Alpha Inc., the company…

By BrandWagon Online
April 10, 2025 16:19 IST
On the team front, historic franchises still command regional loyalty.
Only 37% of IPL fans care about teams, the rest just follow their icons: Report

While 98% of viewers identify a favourite cricketer, only 37% report a strong allegiance to any particular team.

By BrandWagon Online
April 10, 2025 14:53 IST
Sharma brings over two decades of experience in financial leadership and transformation roles.
CIFDAQ reshuffles top deck as it eyes Indian expansion

The company has named Ankur Sharma as its Group Chief Financial Officer (CFO) and Smrita Singh as the Group Chief…

By BrandWagon Online
Updated: April 10, 2025 14:12 IST
Public health experts supporting the move say that simplified labels are especially important in a country with varied literacy levels and limited awareness about nutrition.
Supreme Court sets three-month deadline for food label recommendations

The directive came during the hearing of a Public Interest Litigation (PIL) filed by public health organisations 3S and Our…

By BrandWagon Online
April 10, 2025 09:34 IST
Meta claims the introduction of Teen Accounts on Instagram last year “fundamentally changed the experience” for young users.
Meta expands teen safety features to Facebook and Messenger

Meta is extending its Teen Accounts system — a suite of safety features aimed at protecting users under 18 —…

By BrandWagon Online
April 10, 2025 09:26 IST
The campaign content is being distributed across digital platforms including JioCinema, YouTube, and Instagram
SportsBaazi rolls out “Ye Dil. Dimag. Data Ka Game Hai” campaign with Robin Uthappa during IPL 2025

SportsBaazi launches its new IPL 2025 campaign featuring Robin Uthappa, focusing on the concept of sports trading. The campaign explores…

By BrandWagon Online
Updated: April 9, 2025 15:28 IST
NODWIN’s international business has emerged as a key growth driver, accounting for 48% of its total revenue in the third quarter and 45% over the first nine months of FY2025.
NODWIN Gaming enters US market, posts 23% revenue surge in Q3 FY25

The expansion move comes as NODWIN reported a 23% year-on-year rise in revenue, reaching Rs 165 crore for the third…

By BrandWagon Online
April 9, 2025 15:20 IST
About 43% of online shoppers said they would be willing to share their data in exchange for better, more tailored experiences — but only when done transparently and with trust.
76% shoppers feel online buying is boring, says new report

The report, which surveyed consumers across markets including India, found that nearly 29% of respondents describe online shopping as a…

By BrandWagon Online
April 9, 2025 12:00 IST
According to media reports, the company claims the statements, which describe Dettol as a floor cleaner unfit for use on skin, are “false, disparaging and defamatory.”
Dettol defamation case: Influencers to delete controversial posts

According to media reports, the Delhi High Court was informed on Tuesday that both Shamani and Dr Marwah were willing…

By BrandWagon Online
April 9, 2025 10:26 IST
Over half of the respondents (53%) cited challenges related to affordability, accessibility, and the spread of health misinformation online.
78% of Gen Z in India link health decisions with positive emotions: Report

Nearly two-thirds of Indian Gen Z now place higher importance on physical health (67%), while 63% say mental health has…

By BrandWagon Online
April 9, 2025 09:09 IST
Paritosh Srivastava has been with Publicis Groupe since 2011 and has led mandates across categories including FMCG, BFSI, retail, auto, fintech, and telecom
Publicis Groupe South Asia appoints Paritosh Srivastava as CEO of BBH India, Snehasis Bose named Group CSO

Publicis Groupe South Asia appoints Paritosh Srivastava as CEO of BBH India and Snehasis Bose as Group Chief Strategy Officer,…

By BrandWagon Online
April 8, 2025 14:48 IST
YesMadam
YesMadam rolls out 0% commission model for select gig workers

YesMadam, an at-home salon platform, introduces a 0% commission model for top-performing gig workers, shifting pay structures in India’s platform…

By BrandWagon Online
Updated: April 8, 2025 13:49 IST
“Everyone means everyone,” Lütke emphasised, clarifying that the expectation to use AI applies across all levels of the organisation, including executives.
AI now mandatory at Shopify, CEO confirms after leaked memo

In a post shared on his personal Twitter account, Lütke published the full contents of the memo, originally circulated within…

By BrandWagon Online
April 8, 2025 11:02 IST
According to media reports, the company claims the statements, which describe Dettol as a floor cleaner unfit for use on skin, are “false, disparaging and defamatory.”
Dettol maker sue dermatologist and influencers over viral video alleging harmful effects

Reckitt Benckiser India, the maker of Dettol antiseptic liquid, has approached the Delhi High Court alleging that dermatologist Dr. Manjot…

By BrandWagon Online
Updated: April 8, 2025 10:17 IST
Post-funding, Eloelo's valuation is pegged at approximately Rs 1,026 crore ($121 million), as per data sourced by Entrackr.
Eloelo raises Rs 114 crore to level up in India’s social gaming arena

The latest round was led by Play Ventures Investments, with participation from gaming giant Gameskraft Technologies, Kalaari Capital, WestBridge Capital,…

By BrandWagon Online
April 8, 2025 09:34 IST
The report notes that such scams are primarily aimed at harvesting personal data for resale on illicit online markets or launching future phishing attacks.
IPL 2025 sparks new wave of online scams: Report

Among the key threats identified in the report is the proliferation of fake ticketing websites.

By BrandWagon Online
April 8, 2025 08:31 IST
The pilot rollout has been supported by Mithra Jyoti and conceptualised by teams at Mindshare and VML.
‘A-Eye’ by Britannia uses AI to make retail accessible for all

The initiative, developed using Google Cloud’s Vertex AI Multimodal Live platform, has been rolled out in partnership with MORE Retail…

By BrandWagon Online
Updated: April 7, 2025 15:44 IST
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