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BrandWagon Online

The two brands may operate in different sectors, but the collaboration highlights a common strategy: using curated experiences to shape brand perceptions and access niche, affluent audiences.
Diamonds, decks and data: Why Solitario partnered with Deltin

Luxury jewellery brand Solitario and Deltin joined forces for the ‘Diamond Edition’ of the Deltin Star Weekend, blending curated experiences…

By BrandWagon Online
Updated: June 5, 2025 11:16 IST
The campaign centers on how on-the-go cold coffee serves as an icebreaker for strangers.
Coffee, here? Tata Coffee Grand’s new campaign says ‘It’s Too Cool to Have It Solo’

Tata Coffee Grand Cold Coffee’s new campaign ‘Too Cool to Have It Solo’ positions cold coffee as the ultimate icebreaker…

By BrandWagon Online
Updated: May 14, 2025 13:55 IST
Quick service restaurant (QSR) brand Biryani Blues has secured $5 million (approximately Rs 42 crore) in a fresh funding round led by Yugadi Capital, the latest fund from Carpediem Capital.
Biryani Blues raises $5 million to fuel expansion, eyes 100 new outlets

Founded in 2013 by Raymond and Aparna Andrews, the company currently operates 68 outlets, primarily in North India and Bengaluru.

By BrandWagon Online
May 14, 2025 11:51 IST
At Prestige Falcon City on Kanakapura Road, BigBasket's drone delivery service, BBFly, is demonstrating how this technology can dramatically slash operational costs for companies, with a mere two drones achieving the daily output of several human delivery executives.
Drones vs delivery boys: No added cost and double productivity, will it change the price of quick commerce?

The trial, operational since March and recently launched officially, sees two drones handling an impressive 40 to 50 orders a…

By BrandWagon Online
Updated: May 14, 2025 09:25 IST
Looking ahead, over 12.6 million square feet of retail space is expected to be leased across the top cities over the next two years.
How tier-2 and tier-3 cities are beating metros at e-commerce

Until the end of FY2024, Tier-1 cities still accounted for the majority of online shoppers. However, factors such as rising…

By BrandWagon Online
May 13, 2025 13:54 IST
In a sector obsessed with technology upgrades and AI, Apollo is choosing to humanise the most analog part of medicine — touch, empathy, and emotional instinct.
A world without nurses? Apollo Hospitals’ new ad film dares to imagine it

Apollo Hospitals’ new Nurses Day campaign film “Life Without Nurses” imagines a hospital without caregivers, spotlighting the vital role nurses…

By BrandWagon Online
Updated: May 15, 2025 17:08 IST
This is the first major change to Google's logo since September 2015, when the tech giant introduced a flatter, sans-serif typeface and a more modern look for its full six-letter wordmark.
Google unveils new ‘G’ logo in first redesign since 2015

This refined look echoes the aesthetic introduced in recent branding for Google’s AI products, including Gemini and the AI Mode…

By BrandWagon Online
May 13, 2025 09:29 IST
Pulse’s success did not go unnoticed. Other players in the hard-boiled candy (HBC) segment, such as Parle (Mango Bite), Perfetti Van Melle (Alpenliebe), and ITC (Candyman), responded with their own tangy-flavoured variants, some featuring similar spiced or liquid-filled centres.
How Re 1 candy silently conquered a Rs 6,000cr market

By 2016-17, Pulse had become the market leader in the HBC category with over 15% market share.

By BrandWagon Online
May 12, 2025 15:55 IST
"I’m a big fan of the reMarkable tablet. It’s perfect for note-taking, sketching, and staying organised — and it brings back the tactile joy of writing without the distractions of typical screens," Pal added.
Chai pe Charcha with BrandWagon Premium Story

“Weekends are a mix of creativity and indulgence for me. I love brainstorming with mentors — it sparks fresh ideas…

By BrandWagon Online
Updated: May 31, 2025 11:30 IST
The focus this year was on nuanced storytelling, emotional depth, and contemporary interpretations of motherhood.
Mother’s Day 2025: What India’s brands chose to highlight

This Mother’s Day, brands across industries turned to emotion-driven storytelling and socially relevant messaging to engage with consumers.

By BrandWagon Online
Updated: May 12, 2025 15:24 IST
I tend to spend my time in places that have a story to tell, cultures that are unique, and a serene environment.
Chai pe Charcha with BrandWagon  Premium Story

Manjit Rajain,  Founder & Global Chairman of Tenon Group of Companies, talks to BrandWagon Online about his weekends, favourite vacation…

By BrandWagon Online
Updated: May 12, 2025 14:18 IST
Both Mittal and Warburg Pincus declined to comment on the potential transaction. Haier has yet to issue an official response.
Bharti Airtel’s Sunil Mittal in talks to acquire 49% stake in Haier India unit for $2 billion: Report

Mittal has teamed up with private equity firm Warburg Pincus for the potential deal, which is estimated to be valued…

By BrandWagon Online
Updated: May 9, 2025 16:07 IST
Even during the global economic downturn of 2008–2011, LEGO’s pre-tax profits quadrupled, underscoring the resilience of its core model.
How LEGO transformed a declining toy brand into a $7.7 billion empire by redefining its user

By 2003, LEGO’s sales had declined by 30% year-on-year, and it was haemorrhaging cash, losing €250,000 in value every single…

By BrandWagon Online
May 9, 2025 10:10 IST
Seven Doors to Heaven offers structured approach to mental and emotional wellness

According to the World Health Organization, over one billion people globally suffer from mental or emotional disorders, a crisis that…

By BrandWagon Online
May 9, 2025 09:25 IST
DCM Shriram Campaign Highlights Rural Maternal Health Risks
Why maternal mortality still haunts rural India- A Mother’s Day campaign calls attention

DCM Shriram Foundation’s Mother’s Day campaign raises awareness on high-risk pregnancies and maternal mortality in rural India through a powerful…

By BrandWagon Online
Updated: May 8, 2025 17:55 IST
Both Turkey and Azerbaijan, in separate statements, have criticised India's Operation Sindoor and backed Pakistan.
Race to own brand ‘Operation Sindoor’ begins; Reliance and three others file trademark application

From what is understood, Reliance Industries applied the phrase under Class 41, which covers entertainment, education, and media services.

By BrandWagon Online
May 8, 2025 12:26 IST
For Swiggy, the decision to axe Genie signals a sharper focus on Instamart, a vertical that has quickly become a battleground with Blinkit and Zepto.
After Swiggy shuts Genie, Uber swoops in with a wink—and a meme

Shortly after news of Genie’s closure surfaced, Uber jumped in with a cheeky social media post: “No Genie, No Problem.…

By BrandWagon Online
May 8, 2025 12:07 IST
Perhaps the most contrarian aspect of Zudio’s growth story is what it doesn’t do: online sales.
How Zudio won over the middle class with no ads, no app, just price

Despite being a Tata-owned venture under Trent Ltd., Zudio has eschewed the high-gloss branding and aggressive marketing associated with the…

By BrandWagon Online
May 7, 2025 16:15 IST
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