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  3. brandwagon online

BrandWagon Online

Whether Dermicool Warriors turns into a case study or just a seasonal stunt remains to be seen. But one thing’s clear: summer advertising just got a little less sweaty and a lot more sci-fi.
Emami’s Dermicool goes full sci-fi with India’s first fully AI-generated FMCG ad

When summer strikes, most brands bring out the fans and flowers. Dermicool brought out AI warriors.

By BrandWagon Online
Updated: May 7, 2025 16:16 IST
But it’s not just spirits getting cheaper. British luxury cars such as Jaguar, Land Rover, Mini Cooper, and Aston Martin, long handicapped by steep 100% import duties, will see those tariffs slashed to just 10% under a quota-based system.
From Bombay Sapphire to Mini Coopers: India-UK trade pact makes big brands cheaper for Indian shoppers

In a move set to redefine shopping baskets and bar shelves across India, a new free trade agreement (FTA) signed…

By BrandWagon Online
May 7, 2025 12:33 IST
The platform seeks to address growing advertiser demands for greater control and clarity over campaign outcomes.
JioStar enters influencer marketing arena with JioStarverse

The platform will feature over 500 curated influencers from the JioStar ecosystem, covering a wide range of categories including entertainment,…

By BrandWagon Online
May 7, 2025 12:24 IST
While the financial details of the deal were not disclosed, both companies have indicated that the partnership will prioritise technology integration, particularly in artificial intelligence and data-driven service delivery models.
VFS Global acquires majority stake in Brazil’s CiX Citizen Experience

The acquisition is expected to combine VFS Global’s global operational model, spanning 158 countries and 3,500 application centres, with CiX’s…

By BrandWagon Online
May 6, 2025 18:04 IST
The amendment has also led to a contentious shift in the classification of online games from services to “actionable claims,” previously a category reserved for activities like lottery and horse racing.
Future of online gaming hinges on SC verdict as govt labels staked games ‘betting’, demands 28% GST

The Centre on Monday told the Supreme Court that online gaming activities, even those involving skill, amount to betting and…

By BrandWagon Online
May 6, 2025 16:01 IST
The report finds that 76% of Indians are willing to trust AI systems, far outpacing the global average of 46%.
Nine in ten Indians trust AI, but 73% have made mistakes due to it: KPMG

India emerges as one of the most optimistic nations on AI adoption, but risks loom large in the workplace

By BrandWagon Online
May 6, 2025 15:29 IST
SkyJumper follows a vertically integrated model, handling park design, manufacturing, installation, and operations in-house—an approach that helps reduce costs and standardize experience across locations.
SkyJumper bets on trampoline parks as India’s indoor recreation market scales up

With 10 additional parks in the pipeline by the end of 2025, SkyJumper is looking to deepen its footprint in…

By BrandWagon Online
Updated: June 27, 2025 17:54 IST
Swiggy, which originally launched The Bowl Company in 2017, developed these brands to address unmet demand for diverse, quality food options in the delivery ecosystem
Kouzina bags Swiggy’s food brands in high-stakes growth deal

Under the terms of the agreement, Kouzina will oversee all aspects of brand operations, including growth, innovation, and day-to-day management.

By BrandWagon Online
May 6, 2025 12:07 IST
. Implementing effective strategies to fight piracy could help recover up to $ 1.1 billion in revenue by 2029.
India’s video sector at risk of losing $ 2.4 billion to piracy by 2029: Study

In 2024 alone, an estimated 90 million users in India accessed pirated video content, resulting in a staggering $ 1.2…

By BrandWagon Online
May 6, 2025 11:49 IST
Rather than a typical investor announcement, the brand unveiled a five-part digital series titled “Batana Bhool Gaya” to introduce Bumrah’s new role.
 Jasprit Bumrah, Uppercase launch campaign with a twist on celebrity-backed brands

The campaign, released across digital platforms, follows a fictional scenario where Bumrah forgets to inform his wife, television presenter Sanjana…

By BrandWagon Online
May 5, 2025 16:31 IST
More than 70% of the celebrity-endorsed ad volume came from five product categories, chief among them ecom-gaming, biscuits, and pan masala.
Ananya Panday is now IPL’s most endorsed star, beating Shah Rukh Khan

Actor Ananya Panday emerged as the most visible celebrity of the season so far, claiming a 9% share of all…

By BrandWagon Online
May 5, 2025 16:10 IST
Zillion's existing partner base spans categories such as retail, fuel, healthcare, travel, and entertainment.
Zillion partners with PayU to expand loyalty coin usage across merchant network

The integration means that users making qualifying purchases on PayU’s checkout platform will automatically accumulate Zillion Coins—reward points that can…

By BrandWagon Online
May 5, 2025 14:44 IST
The effectiveness of CTV is backed by performance metrics: video completion rates exceed 90%, and viewability remains consistently above 95%, thanks to the format’s non-skippable, full-screen delivery.
India’s CTV ad spend triples in two years, hits Rs 1,500 crore

Though currently accounting for just 1.5% of India’s digital advertising market, CTV’s share is projected to climb to 7–8% in…

By BrandWagon Online
May 5, 2025 11:55 IST
Marico, FMCG, revenue growth, Parachute, Distribution, margin outlook, VAHO segment, digital brands, premium brands, demand revival, rural recovery, copra inflation, CPI inflation, food inflation,
Marico re-appoints Saugata Gupta as MD and CEO for two more years; FY25 revenue crosses Rs 10,000 cr

As per a regulatory filing dated May 2, the Board of Directors has approved Gupta’s re-appointment for the period April…

By BrandWagon Online
May 5, 2025 09:51 IST
'I swear, we do not listen to your…' says Instagram head Adam Mosseri, denying that Meta listens to users
India is driving Instagram’s most powerful content trends: Instagram head Adam Mosseri at WAVES 2025

He called India a “leading indicator” of digital behaviour trends, highlighting the country’s explosive growth in mobile data consumption and…

By BrandWagon Online
May 2, 2025 15:36 IST
Collections fused AI, sustainability, and culturally rooted storytelling — aligning well with the creative needs of brands navigating consumer shifts, particularly in Gen Z and Tier 2+ markets.
Brands bet big on next-gen creatives at Pearl Academy’s Portfolio 2025

From AI-powered design thinking to sustainability-led collections, recruiters see more than just flair—they see market fit.

By BrandWagon Online
Updated: June 5, 2025 14:01 IST
The campaign featuring Rahul debuted globally on May 2, 2025, across Paul & Shark’s digital platforms and Rahul’s own social media, with a spotlight on India as a key market.
KL Rahul named global brand ambassador for Paul & Shark as Italian luxury brand marks 15 years in India

The collaboration makes KL Rahul the first Indian athlete to represent Paul & Shark on a global stage.

By BrandWagon Online
May 2, 2025 14:44 IST
Dwivedi also spoke about the opening up of news broadcasting to private players, describing it as a gradual and deliberate shift.
Public-private partnerships key to media’s future: Prasar Bharati CEO at WAVES 2025

Dwivedi opened by tracing the roots of India’s public broadcasting model, noting that even as early as 1936, when All…

By BrandWagon Online
May 2, 2025 13:38 IST
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