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  1. Business News
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  3. brandwagon online

BrandWagon Online

Food tourism also emerged as a key motivator, with 60% of international travellers from the region identifying food-related attractions as a top itinerary priority.
APAC outpaces US and Europe in hotel and air travel bookings: Report

Between July and October 2024, travel bookings in APAC exceeded retail sales growth by over 12 index points, pointing to…

By BrandWagon Online
May 20, 2025 12:15 IST
Operation Sindoor drives record-breaking TV news viewership in India, peaking during key MEA briefings as per BARC Week 18 data.
Operation Sindoor breaks viewership records: Most watched news event since 2022, says BARC

The nation turned to TV as Operation Sindoor gripped headlines — viewership spike beats even Lok Sabha election results.

By BrandWagon Online
May 19, 2025 17:49 IST
Myntra reported revenue from operations of Rs 5,121.8 crore in the last fiscal year, a 14.7% year-on-year growth, according to regulatory filings.
Myntra expands footprint abroad, begins international sales in Singapore

The company announced the expansion during a virtual press briefing on Monday, with CEO Nandita Sinha highlighting the potential of…

By BrandWagon Online
Updated: May 21, 2025 13:23 IST
Nike has not yet issued a public response. Malia Obama and A’ja Wilson, who star in the campaign, have also remained silent.
Did Barack Obama’s daughter Malia plagiarise for Nike Commercial? Here’s the proof

“If brands want a certain look, why not hire from the source instead of for name recognition?” Harris posted on…

By BrandWagon Online
Updated: May 19, 2025 11:44 IST
Despite these measures, experts warn that Spotify’s current systems are not enough to prevent the spread of dangerous content.
Spotify faces scrutiny over podcasts advertising illegal drugs

Masquerading as legitimate health or wellness content, these podcasts used AI-generated or robotic voices to advertise drugs such as Oxycodone,…

By BrandWagon Online
May 19, 2025 10:23 IST
Swiggy says it has seen strong uptake of the program during its pilot phase, though it did not disclose the number of sign-ups
Swiggy launches Students Rewards Program in over 200 cities across India

New initiative offers college-goers discounted memberships, food delivery benefits, and dining deals

By BrandWagon Online
May 16, 2025 15:09 IST
According to the company, the campaign aims to draw attention to the brand’s hybrid model of over 3,700 physical branches combined with a mobile app to deliver quick and accessible services.
Shah Rukh Khan and Muthoot FinCorp team up to make gold loans effortless with new campaign

The new campaign, developed by creative agency Moonshot, focuses on simplifying access to credit, emphasising convenience, minimal paperwork, and the…

By BrandWagon Online
May 16, 2025 14:35 IST
The platform's AI engine analyses user behavior across several variables, including genre preferences, languages, watch patterns, and streaming times.
OTTplay Premium uses AI to improve content discovery and viewer engagement

The company said its proprietary artificial intelligence system uses machine learning and large language models (LLMs) to recommend content across…

By BrandWagon Online
Updated: July 7, 2025 11:25 IST
The change comes at a time when both platforms are facing growing pressure to boost revenues and shore up margins.
No more free rides: Zomato Gold and Swiggy One users hit by new delivery charges

With the latest policy change, even paying members will now be charged the same delivery surcharges as non-members when adverse…

By BrandWagon Online
May 16, 2025 13:50 IST
This marks the third consecutive rejection for Pernod Ricard, which has been out of the Delhi market since 2022 following the scrapping of the city’s contentious 2021-22 excise policy.
Pernod Ricard denied Delhi liquor licence for third time, amid financial crime investigations

The latest blow to the maker of popular labels like Chivas Regal, Absolut Vodka, and Glenlivet comes via a 16-page…

By BrandWagon Online
May 16, 2025 09:47 IST
The platform enables brand-creator collaborations at scale, focusing on simplifying influencer marketing for small and medium businesses.
Xley targets $100 million ARR by 2027, eyes expansion in India, MENA and Australia

The company aims to position itself as the largest active influencer network across these regions. Xley currently sits alongside Mad…

By BrandWagon Online
May 15, 2025 15:26 IST
The campaign video is posted across the company's social media handles.
The Derma Co. and Zepto join forces to support Jaipur’s delivery workforce in new campaign

As part of the programme, Zepto’s delivery partners collected skincare kits at the company’s dark stores across Jaipur and accessed…

By BrandWagon Online
Updated: May 15, 2025 16:32 IST
The brand offers two main programs — the Learner Challenge and the Risk Warrior Challenge — designed to match different trading styles and risk appetites.
Funded Friday launches Global Funding for Retail Traders

The brand offers two main programs — the Learner Challenge and the Risk Warrior Challenge—designed to match different trading styles…

By BrandWagon Online
Updated: July 18, 2025 16:28 IST
RBI data reveals that credit card NPAs have seen more than 500% rise from Rs 1,108 crore as of December 2020.
HDFC Bank, PhonePe launch Co-Branded Credit Card with UPI Integration

Users get 10% points on their PhonePe spends such as bill payments,recharges and much more

By BrandWagon Online
Updated: July 10, 2025 15:17 IST
The developments come at a time when anti-Turkey sentiment is gaining momentum in India.
Indian film industry joins Turkey boycott, bans all shoots and partnerships

The All Indian Cine Workers Association (AICWA), which represents a broad spectrum of professionals across the entertainment sector, has declared…

By BrandWagon Online
Updated: May 15, 2025 16:34 IST
With 17 exclusive stores now operational in the country, Wacoal is aiming to expand further over the next 12–18 months.
Wacoal India opens new store in Mumbai’s Borivali as part of expansion drive

Wacoal India opens a new store at Sky City Mall, Borivali, Mumbai, expanding its premium lingerie retail presence with a…

By BrandWagon Online
May 15, 2025 11:34 IST
On the advertising and brand-building front, the company has largely stuck to performance-driven marketing, leaning heavily on app installs, search, and medical keyword SEO.
Tata 1mg bets on AI and Bharat to stay ahead

The company began as HealthKartPlus in 2013 under Bright Lifecare. In 2015, the e-pharmacy vertical was carved out into a…

By BrandWagon Online
May 15, 2025 11:27 IST
The Indian consumer analytics market, currently valued at over Rs 1,000 crore, is largely dominated by global research firms like Nielsen and Kantar
Zepto enters consumer analytics with launch of Zepto Atom

Set to launch on May 16, Zepto Atom is designed to offer granular, real-time data analysis, down to the pin…

By BrandWagon Online
Updated: May 15, 2025 10:50 IST
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Latest News

This Athlete was told her sport would ruin her marriage prospects. She made history instead

This Athlete was told her sport would ruin her marriage prospects. She made history instead

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Indian Railways, Railways, Special Train, Tamil Nadu

Tamil Nadu connectivity boost: Railway announces Tambaram–Tenkasi Special Trains – Schedule, timings here 

India vs Zimbabwe 2nd T20I live streaming: When and where to watch Shreyas Iyer-led IND vs ZIM match live on TV and online

India vs Zimbabwe 2nd T20I live streaming: When and where to watch Shreyas Iyer-led IND vs ZIM match live on TV and online

Watch: Jhandu Kumar scripts history with India's first medal at Commonwealth Games 2026

Watch: Jhandu Kumar scripts history with India’s first medal at Commonwealth Games 2026

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