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  1. Business News
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  3. brandwagon online

BrandWagon Online

"Shopping in London is another thing I adore. Whether it’s browsing high-end stores on Oxford Street and Carnaby Street or hunting for great finds at Petticoat Lane Market on Sundays, there’s something for everyone. That market stretches across streets lined with over a thousand shops—it’s amazing!," Hussain recalled.
Chai pe Charcha with BrandWagon Premium Story

“My leisure time is all about unwinding, relaxing and creating something that brings me immense joy,” Hussain said.

By BrandWagon Online
May 31, 2025 11:38 IST
India’s leading public broadcasters and government media agencies have announced free or low-cost access to their extensive archives.
Govt frees up Doordarshan, AIR, PIB content for creators amid ANI copyright dispute

Agencies including Prasar Bharati, Akashvani (All India Radio), Doordarshan National, and the Press Information Bureau (PIB) have made their content…

By BrandWagon Online
Updated: May 30, 2025 13:32 IST
If WPP Media just slaps a new name on the same old silos, clients will see through it faster than a bad ad.
Why WPP killed GroupM: WPP Media’s AI push targets ad dominance

Fast forward to May 28, 2025, and WPP drops a bombshell: GroupM is gone. In its place rises WPP Media,…

By BrandWagon Online
May 29, 2025 15:44 IST
The campaign is accompanied by a clear message from the DMRC on its official social media channels: “Metro is for travel, not for trends.”
New DMRC campaign targets social media stunts on trains

With a mix of humour and direct messaging, the campaign discourages passengers from filming dance videos, skits, or music performances…

By BrandWagon Online
May 29, 2025 14:13 IST
The collaboration follows a series of similar projects in which brands have sought to tap artists’ cultural influence.
The Candy Shop and Lil Uzi Vert tap cultural currency in new brand collab

The Candy Shop’s design team and Lil Uzi Vert’s creative staff co-developed campaign assets featuring custom textures, saturated color palettes…

By BrandWagon Online
Updated: June 8, 2025 15:23 IST
Radico Khaitan, known for popular labels like 8PM whisky and Magic Moments vodka, has been actively expanding its presence in the premium spirits category, with notable success from its Rampur Indian Single Malt.
Radico Khaitan withdraws ‘Trikal’ whisky after religious backlash

The name, derived from Sanskrit and commonly associated with Hindu philosophical concepts of time, past, present, and future, drew strong…

By BrandWagon Online
May 29, 2025 11:48 IST
The main campaign film is animated and emphasizes the contrast between India’s recent white-ball dominance and the elusive red-ball success in England.
Sony Sports Network kicks off campaign for India-England Test series starting June 20

Launches ‘Ground Tumhara, Jeet Hamari’ campaign as new-look Indian team prepares for historic challenge

By BrandWagon Online
May 28, 2025 20:02 IST
Leading the trend is Netflix’s When Life Gives You Tangerines, which saw a significant spike in viewing time on mobile devices, cementing K-dramas as a rising force in India’s streaming landscape.
Young Indians hooked on Korean shows, says Nielsen

JioHotstar also dominated the non-original category with eight entries, including MTV Roadies, Yeh Rishta Kya Kehlata Hai, and Anupama.

By BrandWagon Online
Updated: May 28, 2025 17:32 IST
According to statements from both companies, the Indian franchise will operate both the digital media and market formats, marking the first such arrangement for Time Out Group.
Quint Digital partners with Time Out for new India-focused lifestyle platform

Under the agreement, QDL will launch a digital platform, timeout.com/india, supported by social media and video content. The platform will…

By BrandWagon Online
May 28, 2025 12:30 IST
With rising disposable incomes and a desire for more meaningful experiences, 85% of travellers now plan to increase their annual holidays from just two to as many as 4–6 trips.
Instagram is the new travel agent: 60% of Indians inspired by social media for trips

Around 84% plan to boost their travel spending by 20–50%, and 18% are willing to go beyond that with increases…

By BrandWagon Online
May 28, 2025 12:12 IST
The report estimated that more than Rs 350 crore in brand collaborations fell through in the past year alone due to broken communication paths and false representation.
Fake managers cost Indian influencers Rs 350 cr in lost deals

The report estimated that more than Rs 350 crore in brand collaborations fell through in the past year alone due…

By BrandWagon Online
Updated: May 27, 2025 15:55 IST
The updated branding will be rolled out across the app interface, delivery packaging, bags, and marketing communications in the coming weeks.
Instamart turns blue, steps out of Swiggy’s shadow

Instamart, Swiggy’s quick commerce arm, has unveiled a refreshed brand identity as it moves into a new phase of growth,…

By BrandWagon Online
May 27, 2025 14:30 IST
The agreement also includes support for F1 Academy, an initiative launched by Formula 1 to promote young female drivers and foster inclusivity in motorsport.
PepsiCo joins Formula 1 in a multi-year global sponsorship agreement

The tie-up brings together Formula 1’s growing global audience, estimated at 820 million, and PepsiCo’s presence in more than 200…

By BrandWagon Online
May 27, 2025 14:15 IST
The IPL 2025 season saw significant churn in advertiser profiles: 27 new categories (including biscuits and retail outlets for clothing) joined the fray, while 28 categories from last season (such as a range of food products and chocolates) were absent this year.
IPL 2025 sees 25% surge in advertisers, even as TV ad volumes stay flat

Despite this surge in advertising variety, the overall indexed ad volume on television for IPL 18 was nearly flat, registering…

By BrandWagon Online
May 26, 2025 17:00 IST
The announcement follows Chopra’s recent international appearances, including a strong showing at the Janusz Kusociński Memorial in Poland, where he claimed second place with a throw of 84.14m.
Neeraj Chopra is the new face of Audi India

The association was confirmed on Monday by JSW Sports, which manages Chopra’s commercial engagements.

By BrandWagon Online
May 26, 2025 17:00 IST
The campaign also includes collaboration with the SRF Foundation and Akhandjyoti Foundation to conduct menstrual hygiene awareness sessions in under-resourced areas.
Pee Safe launches ‘Zero Period’ campaign to raise awareness on Menstrual Hygiene Day

As part of the campaign, the company has introduced a disposable period panty, designed for those experiencing menstruation for the…

By BrandWagon Online
May 26, 2025 16:15 IST
Drools operates six manufacturing facilities, a 16-lakh sq. ft. warehousing network, and employs over 3,400 staff, including 1,800 sales professionals.
Nestlé secures minority stakes in Indian pet food company Drools

The move comes months after private equity major L Catterton invested in Drools in June 2023, also for a minority…

By BrandWagon Online
Updated: May 26, 2025 17:15 IST
PAC aims to bridge the gap between professional-grade makeup and everyday usability.
PAC Cosmetics expands reach from professionals to consumers

The company offers a wide range of products including lipsticks, foundations, eye shadows, and makeup tools.

By BrandWagon Online
Updated: July 10, 2025 15:10 IST
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