In 2023, the digital advertising industry across India spent around 58% of its ad budget on direct media purchases, while…
Meanwhile, it is believed that text generators like GPT-3 can be used to create marketing copy, news stories and job…
India’s incense sticks market is expected to reach $1950.59 million in FY2032, with a CAGR of 5.89% for the forecast…
For many who are not aware, affiliate marketing is part of the broader performance marketing category, which also includes influencer…
According to industry estimates, generally, 40% of players play a game on the second day of installing it.
As per IMARC, a market research firm, the global marketing technology (MarTech) market size reached $ 413.6 Billion in 2023.
The company running a pilot, until its official launch, claimed that it had clocked gross revenue worth $1 million, in…
marketers will need to overhaul their data collection and management practices, which can disrupt existing operations and require significant adjustments
Need for regulation! How offshore gambling and betting sites continue as Indian online gaming industry suffers Premium Story
last year, the government took a few step towards regulating the industry, but it all seems moot now
Netcore Cloud’s revenue from operation rose 7.53% to Rs 702.98 crore in FY23 from Rs 653.82 crore in FY22, as…
Brand versus agency = campaign; And the credit goes to… Premium Story
The 15% commission revenue model has been replaced with the retainer model in the case of agencies
Many sectors including shipping, insurance, firms with overseas parents, and food-delivery platforms have received relief from the government.
8 to 9 ways – how the self-certification process is expected to impact the advertising industry
How did news channels fare in this General Elections? Premium Story
The ruling party the Bharatiya Janata Party (BJP) which released a total of 1.84 lakh ads spent Rs 116.1 crore…
Aditya Birla Capital’s Darshana Shah on the need for financial inclusion and transparency Premium Story
The company posted a 23.33% increase in total revenue from operations from Rs 22,229.91 crore in FY22 to Rs 27,415.65…
Under the new GST regime, despite best enforcement efforts, illegal offshore betting industry will continue to grow at 20% at…
Touted as one of the most expensive awards, the lowest cost of entering Cannes Lions this year is €650 (Rs…
“I think there has been an expansion of the agency-studio model business,” Drake specified
