The sleep factor! How Sheela Foam plans to take on the Indian mattress industry with Kurlon Premium Story
The company that acquired the mattress brand Kurlon last year revamped the brand, thereby targeting millennials and Gen-Zs.
EssenceMediacom’s Navin Khemka on business after the merger, agencies working on ‘thin margins’, and the role of AI Premium Story
In February 2023, GroupM launched EssenceMediacom post the merger of its two large agencies
Meta’s Arun Srinivas on AI’s influence over their products, promoting SMEs, and the understanding of hyper-automation Premium Story
The company posted a 20.2% increase in revenue from operations, from Rs 2,309.30 crore in FY22 to Rs 2,775.78 crore…
Using AI-led tools and social commerce, Myntra transformed itself into a destination for fashion, beauty, and grooming needs
Prasuma’s Lisa Suwal on the company’s focus to increase its current range of stores; besides expanding overseas Premium Story
ROC filings from Tofler stated that the company increased its marketing and advertising expenditure by 16.3% from FY22 to FY23
India’s smartphone shipments remained flat in 2023 at 152 million units, according to the latest research from Counterpoint’s Monthly India…
PVR Inox’ Sanjeev Kumar Bijli on Hollywood movies in India, festive lineup, ticket pricing and PVR Passport Premium Story
Sanjeev Kumar Bijli, executive director, PVR Inox Limited, talks about the Hollywood lineup, its plans for South India and PVR…
Political Battleground! From spoof campaigns to ad spending surge, parties ramp up efforts ahead of General Elections Premium Story
According to industry estimates the total ad spending during this year’s General Election is expected to be about Rs 4,000…
According to industry estimates with 72 matches being held this year, this leads to a potential revenue worth Rs 360…
BBH India’s Parikshit Bhattaccharya on completion of his first year besides the impact of AI on creative work Premium Story
‘We have won around a dozen pitches in the last year, including brands like HDFC Ergo, Upgrad, and IHCL, among…
Apocalypse or Opportunity: How has third-party cookie deprecation compelled publishers to revisit business models? Premium Story
According to industry estimates Google, Meta, Amazon account for 60-70% of the digital advertising revenue with the rest remaining with…
Simple0.ai is testing with about 15 companies and plans to add more
Google’s Kunal Guha on the goal of the Privacy Sandbox to offer a new approach to digital advertising Premium Story
The Privacy Sandbox APIs have been designed, developed and implemented with regulatory oversight and input from the CMA and the…
From Fever FM to Poonam Pandey the thin line between shockvertising and morbid advertising Premium Story
The marketing stunts by both Pandey and Ramesh Menon have received their share of backlash from consumers
As per a report by Statista, alcohol consumption in India amounted to about five billion litres in 2020 and is…
Sprinklr’s Arun Pattabhiraman on delivering unified CXM besides its marketing strategies in India Premium Story
The company’s revenue from operations rose by 41.74% to Rs 812.097 crore in FY23 from Rs 572.938 crore in FY22
Schneider Electric’s Chris Leong on using AI and building sustainability lead strategies for brands Premium Story
In a conversation with BrandWagon Online, Chris Leong, global chief marketing officer, Schneider Electric, talks about the company’s USP and…
The ICC Men’s Cricket World Cup 2023 exceeded expectations, drawing in 21 digital streaming sponsors
