Sonam Kapoor

In 2023, Hero MotoCorp launched Hero Premia to change its image from a commuter player to a high-end motorcycle company. However, their flagship model, Mavrick 440, was discontinued due to low sales. Other luxury models like Karizma XMR and Xtreme 250R also faced challenges in attracting customers, possibly due to Hero’s reputation as a frugal commuter brand.