Column : Modi magic vs BJP dilemma

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MK VENU:  Dec 26 2012, 22:26 IST
Political observers have been looking for objective reasons to explain the stupendous electoral success of the BJP under Narendra Modi in Gujarat. This will automatically help us understand whether Modi will be a success when he moves to the Centre. Many political analysts put Modi’s success down to his development agenda and the ability to market himself as one who can give agency to the aspirations of the young, especially in urban areas. Of course, there is also the contrary view, empirically true, that Gujarat was always among the top five developed states even before Modi arrived on the scene. Data for 20 years, from 1990 to 2010, shows that Gujarat consistently remained among the top five states on the growth and development index.

Overall, if one takes per capita income and other human development indices, Gujarat still ranks lower than Haryana and Tamil Nadu.

So, what explains Modi’s huge political cache among the Gujaratis. One saw the manner in which he is able to generate near hysteria among the masses when he addresses public meetings in Gujarat. He seems to have a special chemistry with the Gujarati people, which can only come when you operate at an emotional rather than a purely rational level. In public meetings, he virtually holds a cosy conversation with his audience which has both men and women wearing the Modi mask.

The nature of the interaction between Modi and his audiences suggests the chemistry does not flow from something as instrumental a factor as development. In a

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Reader's Comments (3)| Post a Comment

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R Ramanujam | 26-Dec-2012Reply | Forward
Dont know why every person in the media has to write about this same thing... In short the media seems to be unified in telling the nation that "Narendra Modi has great regional appeal but BJP will have a tough time projecting him in the national scene". Makes me think if the english media is trying to seed this idea in the minds of people....

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Krish | 26-Dec-2012Reply | Forward
Tell us something new Mr Venu. BJP's so-called restrictive Hindutva, Babri Masjid, 2002 are all fully worn out arguments of psedo-secularists. Better still why not restrict yourself to economics and finance !

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Jagan Mohan | 26-Dec-2012Reply | Forward
This article fatally suffers from over generalisation by blaming it all on Charisma.

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