The days when we referred to the television set as the idiot box are long gone. TVs have become smart with OS and apps, just like smartphones, and are as essential to every household in India and worldwide. Looking at the penchant for tech in the new generation, Devita Saraf thought of bringing the same with a dash of luxury to Indian households with VU televisions.
“TV segment is huge in India and we thought of ushering in innovation rather than bringing something basic to the market,” says Devita Saraf, CEO and brand ambassador of Vu Technologies, a California-based luxury television company which aims to bring luxury and technology to the TV viewing experience.
Saraf, daughter of Rajkumar Saraf (owner and chairman of Zenith Computers), started her entrepreneurial journey in 2006 with Vu Technologies. It was setup with an aim to change the way luxury viewing was perceived in the television segment. “I started the brand with an idea to enter the high-end electronic space, because most existing Indian brands are in the budget segment,” says Saraf. Aside from India, the brand is available in 60 countries around the world.
Saraf says that youth across the world have similar taste, unlike the previous generation. “The youth is more tech savvy across all countries,” she says. Keeping with its spirit of introducing luxury and innovation in the home entertainment systems, Vu announced the launch of India’s first TV with built-in Mac Mountain Lion X Operating System. Powered by the futuristic technologies of Apple, the Vu SuperMac TV is the first advanced computer-television integration. This TV can be used as a replacement to a Mac PC or as an additional Mac device.
Saraf says that Vu is the largest online selling TV brand in India, and has been leading the premium TV segment after Sony, Samsung and LG. Vu has recently launched its new luxury range of televisions in India, Premium UHD series and the Curve TV, priced R100,000-300,000, which would be available exclusively at its online partner Flipkart, besides Vu stores. It has 20 branded stores in the metros, and is planning to expand to 35 outlets by the end of this year.
Vu is growing at the rate of 300% year-on-year, claims Saraf. “We grew to R275 crore revenue last fiscal from R96 crore and this fiscal we are about to close at R 550 crore,” says Saraf.
The TV launches are in response to the observation that GenY like to stream web content on TV. “The young generation these days likes to watch smart content such as web series, YouTube, Netflix amongst others on TV and content is going to be the next big thing in the entertainment segment,” says Saraf.
The premium 4K UHD TV comes packed with Pixelight HDR Technology, a quad core processor, a dedicated Netflix button on the remote. The Curve UHD range runs on 5.1 Android platform with quad -core CPU processor for multitasking. The newly launched 2016 range of Vu Premium UHD televisions comes with Opera store, which includes social networking, media, smart apps, YouTube, news information game centre, etc.
It also has the Vu Owner’s Club, an exclusive tech concierge service for customers, such as WhatsApp and Vu Support App customer support.
The company has seen corporate clients asking for its displays for video and teleconferencing. The Oberoi Group, The Taj Group, State Bank of India, Audi, Microsoft, Vero Moda, the Indian Navy, Maharashtra Police and Doordarshan, are among its big clients.