Page 157 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Instead of treating horror as a one-off project, what Conjuring monetised in the interconnected series that formed a universe anchored by the protagonists posing as the anchors of the universe.

Nykaa, growth plan, offline expansion, premiumisation, faster delivery, breakeven, revenue growth, BPC segment, Nykaa Fashion, e-commerce, Nykaa Now, House of Nykaa, Superstore

How Nykaa became the go-to launchpad for global brands Premium Story

After hours with Aditya Mhatre, Co-founder & CPTO, Beacon Premium Story

How a social network built around SMS turned into an AI unicorn Premium Story

"I’m a big fan of the reMarkable tablet. It’s perfect for note-taking, sketching, and staying organised — and it brings back the tactile joy of writing without the distractions of typical screens," Pal added.

Chai pe Charcha with BrandWagon Premium Story

Danny Gaekwad has an eye for under-valued opportunity Premium Story

Meesho looks to ramp up its branded play over next year Premium Story

Private labels set to reshape instant food delivery Premium Story

BrandWagon Chai pe Charcha with Magnon Group’s Vineet Bajpai Premium Story

Your startup’s growth is stalled – Here’s how to fix your marketing strategy

Ranbir Kapoor, Triptii Dimri, and Sushant Singh prove fashion can be dangerous in Myntra’s new ad

From dine-in to doorstep: How food chains are adapting to the delivery-first model

BrandWagon Chai pe Charcha with Antarctica Equipment’s Gaurav Mittal Premium Story

Interview: Sumeet Narang, president, marketing, Bajaj Auto Premium Story

Ananya Birla enters beauty market with Lovetc

Jasprit Bumrah invests in Uppercase, expands role beyond endorsement

As mobile game downloads dip, 0.02% of players drive 20% of revenue: Moloco report

Pet parenting goes mainstream: Online orders jump 95% in FY25

Advertising

he campaign reflects the evolving ways in which modern Indian consumers celebrate love, emphasising emotions and meaningful interactions.

Hershey India’s new campaign celebrates love beyond words | Watch now

BrandWagon Explainer: Advertising vs. marketing- The fine line that’s not so fine

BoldCare’s risky ‘Sextember’ campaign goes viral, sparking debate on brand awareness tactics Premium Story

Marketing

Fostering gender-inclusive workplaces isn’t merely a matter of fairness; it offers organisations a competitive advantage

International Women’s Day: Women leaders unveil the roadmap to gender equality at workplaces

Shaadi.com founder Anupam Mittal adds a humorous twist to OYO’s ‘sanskari’ policy shift

Abhishek Bachchan becomes co-owner of ICC-sanctioned European T20 Premier League

Media

The Disney+ Hotstar Mobile plan is priced at ₹499 per year, offering access to the service on a single mobile device.

Disney+ Hotstar will stream Coldplay’s Ahmedabad concert live on Republic Day

Indriya’s Shantiswarup Panda on redefining fine jewellery with tradition, innovation, and a hyper-local strategy Premium Story

Reliance and Disney finalise Viacom18 and Star India merger, launching India’s largest media venture

Gaming

Reportedly, with over 75 million registered users, A23 is sharpening its focus on strategic gameplay.

A23 refreshes brand identity with Shah Rukh Khan, launches ‘Yahan Dimaag Jeetega’ campaign

Tencent working on mobile version of hit console game ‘Elden Ring’, sources say

India aims to collect $1.7 bln from online gambling tax in FY25

Digital Marketing

Prior to this, Mishra has worked with companies including Bytedance and Triller

QYOU Media nominates Raj Mishra to its board of directors

TheSmallBigIdea wins integrated digital marketing mandate for Sandu Pharmaceuticals

Martech

"At Adobe, we align our AI vision with our mission to help people and companies be more creative, drive document productivity, and facilitate digital transformation." Loni said. (Image Credits: Adobe)

Adobe’s Loni Stark on ethical AI, customer experience, and the Indian market Premium Story

IAS unveils AI-powered ‘Made for Advertising’ tech for smart site selection

Tagglabs partners with Boat, creates AI music video

Beyond game development and publishing, Felicity Games has strategic partnerships with studios and brands to co-create IPs (Image: Felicity Games)

Felicity Games secures $700,000 worth pre-seed funding from investors

The angel investors included Manish Agarwal, Sriharsha Majety, Nandan Reddy of Swiggy, among others

By BrandWagon Online

July 9, 2024 12:00 IST

Cipla launches its new campaign for Omnigel

From what it is understood, the film showcases how Omnigel can restore smiles and get consumers back to enjoying life’s…

By BrandWagon Online

July 9, 2024 11:00 IST

Havas Media Network India is a media conglomerate that operates within a global framework – Mx (Image: Havas Media Network)

Havas Media Network India secures integrated media mandate for Muthoot FinCorp

Havas Media’s Bengaluru operations will drive the media duties of the brand across OOH, digital platforms, television, print, and on-ground…

By BrandWagon Online

July 9, 2024 10:15 IST

Ellison's tech pedigree factored into the decision by Paramount controlling shareholder Shari Redstone to strike a deal with Skydance (Image: Reuters)

Skydance CEO Ellison says new Paramount will become a tech-media hybrid

A “key thesis” behind the merger of Skydance is to position the company to better meet the demands of a…

By Reuters

July 9, 2024 09:15 IST

Experts believe that while people of all ages show interest in physical activities, those in their late 20s to 40s are the most likely to join gyms and participate in offline classes

From yoga to pilates to gyms; how fitness is a real business in India now? Premium Story

Even as digital continues to attract eyeballs, it is believed that offline fitness centres continue to grow as users and…

By Shailja Tiwari

July 9, 2024 08:00 IST

The campaign, conceptualised by Mumbai-based agency Sideways, seeks to emphasise the razor's benefits through a 360-degree marketing strategy across online and offline channels

Bombay Shaving Company launches ‘Be Sensi’ campaign

The campaign aims to highlight the benefits of the Sensi Smart 3 razor for first-time and early shavers concerned about…

By BrandWagon Online

July 8, 2024 19:10 IST

A snippet from the report. (Image: Mavericks)

40% of Gen Z spends over 5 hours daily consuming content: Maverick report states

34% of respondents find long-form writing more credible and engaging than any other format

By BrandWagon Online

July 8, 2024 18:25 IST

While the higher ad rates did help, the overwhelming competition from streaming services has hit broadcasters hard.

7% growth in advertising on radio in Q1 2024 compared to the respective phase last year, reveals TAM report

As per the report, three out of the top 10 brands are from banking, financial services and insurance (BFSI) sector.

By BrandWagon Online

July 8, 2024 17:30 IST

Cheil X launches a new campaign for the MG Comet EV comprising three films

From what it is understood, the first film showcases the car’s ‘easy to park’ feature, the other two claim it…

By BrandWagon Online

July 8, 2024 16:45 IST

Through its ‘Impact loans’ portfolio, Fibe offers edtech loans, healthcare loans, insurance premium financing, among others (Image: Fibe)

Actor Vikrant Massey announced as brand ambassador of Fibe

Massey will be a part of Fibe’s marketing campaigns to highlight the company’s application process

By BrandWagon Online

July 8, 2024 15:45 IST

Live Linen offers a collection of linen apparel for men and women (Image: Live Linen)

Live Linen expands offerings with new bed linen collection

The collection includes Duvet cover sets, linen bed sheets, and hand-quilted quilts

By BrandWagon Online

July 8, 2024 14:45 IST

Reportedly, with over 18 years of experience, Gandhi brings a strong background in the digital space

Niraamaya Life appoints Ashwani Gandhi as its CEO

From what it is understood, Gandhi will lead the three business verticals – retreats, D2C, and product verticals.

By BrandWagon Online

July 8, 2024 13:45 IST

Bharadwaj brings along 17 years of experience in the advertising industry. (Image: Dentsu Creative India)

Dentsu Creative India onboards Abhijat Bharadwaj as chief creative officer of Dentsu Creative Isobar

Reportedly, Bharadwaj will co-report to Amit Wadhwa, CEO, Dentsu Creative India and Sahil Shah, president, Dentsu Creative Isobar

By BrandWagon Online

July 8, 2024 12:55 IST

Previous to this appointment, Siddartha Gupta has served as Mercer Mettl’s Chief Executive Officer. (Image: Mercer)

Mercer promotes Siddartha Gupta as its India president

From what is understood, Gupta will report to Sanjay Kedia, CEO India, Marsh Mclennan, Mercer’s parent company

By BrandWagon Online

July 8, 2024 12:00 IST

Media.Monks appoints Atif Rahman as head of client relationships

Reportedly, Rahman’s new role includes driving client business for the company

By BrandWagon Online

July 8, 2024 11:05 IST

Reportedly, there has been tension in the executive suites (Image: Reuters)

Paramount and Skydance agree to merge, ending Redstone era

Shari Redstone, Paramount’s non-executive chair, will sell the family’s controlling stake in the company in a complex transaction that will…

By Reuters

July 8, 2024 10:15 IST

On a roll

Why Prime Video wants to offer a bouquet of anime programming to Indian viewers

July 8, 2024 09:10 IST

"Workdays are always busy, filled with constant activities, discussions, and meetings. I typically finish my workday around 6:30 -6:45 pm," Chauhan said (Image: PR Handout)

After hours with Schauna Chauhan, CEO, Parle Agro

For nearly four decades, Parle Agro has formed enduring partnerships with fruit farmers and processors in India

By Alokananda Chakraborty

July 8, 2024 08:55 IST

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