Vedix, an Ayurvedic personal care brand, has launched a shop-in-shop store in collaboration with Shoppers Stop.
From what it’s understood, the first SIS has opened in Shoppers Stop, Garuda Mall, Bangalore. Reportedly, this partnership brings premium customised Ayurveda beauty experience to Shoppers Stop customers. Seemingly, customers can avail free hair and skin analysers, which refer to advanced devices that provide an understanding of customer issues. Moreover, Vedix has introduced Ayutree, along with AyuPods, currently understood to be available exclusively in Vedix’s stores.
“We are looking forward to welcoming Vedix on board, offering our customers the opportunity to experience personalised Ayurveda integrated with innovative technology for skincare and haircare solutions. This introduction aims to reflect our commitment to providing patrons with immersive experiences and options of personalised product choices in-store,” Biju Kassim, customer care associate and CEO – beauty, Shoppers Stop, said.
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