BSH Home Appliances, a subsidiary of BSH Hausgeräte GmbH, has appointed Pinaki Gupta as the head- brand marketing. With over 19 years of extensive experience in brand marketing across diverse sectors, Pinaki brings expertise and a track record of driving brand strategies to his new role.
In his capacity at BSH Home Appliances, Pinaki will lead the charge in crafting brand strategies for the brands Bosch, Siemens, and Gaggenau, all housed under the BSH umbrella. His role includes BSH’s presence in the home appliances market in India, amplifying the brands’ share of voice, and elevating their brand image.
Before joining BSH Home Appliances, Pinaki held positions in organisations including Kansai Nerolac Paints Limited, Mahindra and Mahindra, Lifestyle International, Arvind, and Nilkamal. His recent role at Nilkamal saw him at the helm of preparing and executing strategic roadmaps for the brand across a diversified portfolio of product offerings.
He spearheaded the repositioning of the Nilkamal brand and designed a brand architecture in alignment with the brand philosophy, showcasing his strategic vision and leadership.Pinaki’s appointment marks a moment for BSH Home Appliances India as the company embarks on a journey of growth and innovation in the Indian market. With his wealth of experience and strategic prowess, Pinaki is poised to drive BSH’s brand marketing efforts to success.
“I look forward to collaborating with the talented team and leveraging my experience to further elevate the legendary brands Bosch, Siemens, and Gaggenau. Together, we will strive to enhance the brand experience for our customers and reinforce our position as leaders in the premium and luxury home appliances segment,” Pinaki Gupta, head- brand marketing, BSH Home Appliances India, said.
BSH Home Appliances has been operating in India since 2010 and has established itself as a player in the premium home appliance market with its innovative and sustainable products. The company offers a wide range of products under its three brands – Bosch, Siemens, and Gaggenau – including refrigerators, washing machines, washer dryers, dishwashers, cooktops and ovens, among others.