Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Why high retention could mean 30% higher fees for Instagram influencers

For the Rs 2,344 crore Indian influencer marketing industry (EY, 2024), this could likely change the way creators approach content…

By Christina Moniz

October 1, 2025 09:27 IST

RCB sale, Royal Challengers Bengalur Adar Adar Poonawalla

RCB sale talks intensify: Adar Poonawalla reportedly in talks to buy Royal Challengers Bengaluru IPL franchise

The Bengaluru-based IPL team is seeking a one-time payment for the franchise, according to the sources.

By Shubham Chhabra

September 30, 2025 20:18 IST

Diageo to sell Royal Challengers Bangalore, says Lalit Modi – Company responds

Royal Challengers Bengaluru (RCB), fresh off their historic first Indian Premier League (IPL) title, may be headed for a change…

By BrandWagon Online

September 30, 2025 14:50 IST

Swiggy delivers idlis to Shashi Tharoor after his poetic defence of the dish goes viral

On Sunday, Swiggy decided to turn words into action. Delivery personnel and employees showed up at Tharoor’s residence with parcels…

By BrandWagon Online

September 30, 2025 11:39 IST

Amazon Fresh clocks 40% growth in first 48 hours of festive sale, expands to 270 cities

Srikant Sree Ram, director, Amazon Fresh, talks to Ayanti Bera about the interplay between slotted delivery and quick commerce, and…

By Ayanti Bera

September 30, 2025 09:26 IST

YouTube to pay Trump $24.4m in settlement over account suspension

Trump filed similar cases against Meta and X. While Meta agreed to pay $25 million, X agreed to settle the…

By Associated Press

Updated: September 30, 2025 09:33 IST

How California Burrito went from a single kitchen to Rs 196cr pan-India ambitions

Two years later, he returned to Bengaluru with a tortilla press and his savings. Along with friends Dharam Khalsa and…

By BrandWagon Online

September 29, 2025 15:25 IST

ChatGPT gets first major brand campaign, spanning TV, streaming and outdoor

The 30-second spots were created by OpenAI’s in-house team in partnership with Isle of Any, an independent agency led by…

By BrandWagon Online

Updated: September 29, 2025 15:51 IST

H&M shutting shops in Europe to go big in India, but its story is more complicated

In contrast, H&M is expanding in Latin America with two stores in Sao Paulo which were inaugurated in August and…

By BrandWagon Online

September 29, 2025 10:32 IST

After hours with Vinita Singhania, Chairperson & Managing Director, JK Lakshmi Cement

My weekdays start early, often with a moment of quiet reflection or reading to set the tone for the day.…

By Alokananda Chakraborty

September 29, 2025 10:06 IST

ICC Women’s World Cup 2025: Ad rates surge as India opens against Sri Lanka

The upcoming ICC women’s cricket World Cup looks set to score big on viewership and advertising

By Christina Moniz

September 29, 2025 09:51 IST

Kurkure enters millet segment as PepsiCo eyes health-conscious consumers

Kurkure must preserve its masala-first identity while doffing its hat to India’s millet moment

By Geetika Srivastava

September 29, 2025 09:32 IST

Japanese brand UNIQLO expanding store network

UNIQLO is a subsidiary of Tokyo-based Fast Retailing Co., which is the third-largest apparel retail company in the world.

By Geeta Nair

September 27, 2025 10:39 IST

Zangi, BiP apps linked to terror activities, Amit Shah orders review

Union Home Minister Amit Shah has asked the Ministry of Home Affairs’ Cyber and Information Security (CIS) Division to examine…

By BrandWagon Online

September 26, 2025 15:54 IST

Seed-stage funding stood at $727 million, a 39% decline year-on-year, while early-stage flows fell 10% to $2.7 billion.

India’s tech startups see 23% funding drop; still rank 3rd worldwide

However, the total raised is down 23% from the $10.1 billion raised during the same nine months in 2024 and…

By Gopika Nair

September 26, 2025 13:11 IST

In the Asia-Pacific region, venture funding dropped to $12.9 billion in Q1 2025, the lowest in over a decade, according to KPMG.

Digital lending start-ups see funding drop 21% to $324.8 mn in 2025

Venture funding for digital lending startups in India has fallen by 21.23% this year, with a funding of $324.8 million…

By Gopika Nair

September 26, 2025 09:33 IST

Reliance turns the taps on bottled water with Campa Sure, Independence

Reliance will need more than aggressive pricing to topple the apple cart in the bottled water industry

By Christina Moniz

September 26, 2025 09:26 IST

Demand for used iPhones is highest in the Rs 60,000+ premium segment, which was up 33% year over year, driven by models such as the iPhone 14 Pro, iPhone 13 Pro Max, and iPhone 12 Pro.

Used iPhones loved by Indians, says Cashify as Apple dominates refurbished smartphone market

The report reveals that Apple has a 62.9% refurbished sale share in H1 2025, slightly lower than 64.5% in 2024…

By BrandWagon Online

September 25, 2025 14:41 IST