Love me or hate me – you can’t ignore me! It’s the relationship between brands and influencers Premium Story
The average daily time spent per user on short-form video apps in India has increased to 32 minutes in 2020…
Musk has already changed the company’s name to X Corp in October 2022 after acquiring the social media platform for…
I am a Barbie Girl, in the Barbie world; as the plastic world become real, Mattel and Warner Bros looks to reap benefit Premium Story
As step of the marketing process, the two companies have gone ahead and captured anything which has pink or have…
The brand has launched a limited-edition single and multipack offering following the success of Mentos Fanta flavor globally
Even as Meta’s Threads are expected to bring in ad dollars why is it too soon to declare it a winner Premium Story
It is believed that Threads will reach close to 200 million daily active users and generate about $8 billion in…
Chai pe Charcha with BrandWagon Premium Story
Kavinder Khurana, managing director, Tesla Power USA, talks to BrandWagon Online about his weekends, favourite vacation destination and more
BrandWagon AdTalk with Hindware’s Charu Malhotra Premium Story
Charu Malhotra, VP and head of marketing, Hindware talks to BrandWagon Online, about the dos and don’ts of digital marketing,…
Karthik Raman, chief marketing officer and head – products, Ageas Federal Life Insurance, talks to BrandWagon Online, about the dos…
Chai pe Charcha with BrandWagon Premium Story
Aakash Anand, founder and CEO, IDAM House of Brands, talks to BrandWagon Online about his weekends, favourite vacation destination and…
The campaign aims to empower the tech-savvy youth by showcasing the features and style of HP Chromebook
MediBuddy ramps up marketing; spends Rs 20 crore in the first phase of its recent campaign Premium Story
The company’s revenue from operations rose 59% to Rs 234 crore in FY22 from Rs 147 crore in FY21, shows…
Chai Pe Charcha with Brandwagon Premium Story
Greg Moran, co-founder and CEO, Zoomcar, talks to BrandWagon Online about his weekends, favourite vacation destination and more
Vaishal Dalal, co-founder and director, Excellent Publicity, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best…
Chai Pe Charcha with BrandWagon Premium Story
Varun Gupta, co-founder, Boult, talks to BrandWagon Online about his weekends, favourite vacation destination and more
Influencer marketing redefined! Why the blue tick by Meta has little or no significance for brands Premium Story
Dentsu’s report on impact of influencer marketing in India, Instagram was the most preferred platform for brands standing strong at…
Fabindia’s business sees a revival as the company changes its tack; focuses where the customer is Premium Story
The company’s net loss narrowed 62% to Rs 42 crore in FY22 in Rs 111 crore in FY21
BrandWagon Ad Talk with Abhijeet Sonar, Hansgrohe India Premium Story
“Sadguru and Isha Foundation’s campaign Rally For Rivers is a movement in itself which raises awareness around depleting rivers of…
Chai Pe Charcha with BrandWagon Premium Story
Aditi Shrivastava, co-founder and CEO, Pocket Aces, talks to BrandWagon Online about her weekends, favourite vacation destination and more
