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    1. Business News
    2. Authors
    3. nafisa.shaheen

    Nafisa Salim

    Invest in content marketing to build awareness and market share, Puri says
    BrandWagon Ad Talk with AdLift’s Prashant Puri

    Post covid, marketers have become skeptical about their marketing spends, hence a downfall in the top line of many agencies,…

    By Nafisa Salim
    May 6, 2023 11:51 IST
    The company has recently announced the relaunch featuring a fresh logo with a new tagline, “like a friend”
    Exotel’s Shivakumar Ganesan on the company’s plan to become profitable by December 2023

    The company posted a net loss of Rs 22.66 crore in FY22 from a net profit of Rs 14.68 crore…

    By Nafisa Salim
    May 3, 2023 08:25 IST
    Brands need to pave the way for consumers to purchase despite their interactions with the brands being largely online
    BrandWagon Explained: Breaking the DTC myth

    In India, the total addressable D2C market is expected to grow over 15 times from 2015 to 2025, as per…

    By Nafisa Salim
    April 25, 2023 08:37 IST
    "Pawn Stars, a TV show on History TV18 is what I would highly recommend"
    Chai Pe Charcha with BrandWagon

    Shankar Prasad, CEO & Founder, Plum, talks to BrandWagon Online about his weekends, favourite vacation destination and more

    By Nafisa Salim
    April 23, 2023 13:29 IST
    Powerful ideas executed well always win
    Brandwagon Ad talk with Pine Labs’ Jerry Williams

    While the core task for a marketeer remains the same – to grab attention, create desire and drive action. But…

    By Nafisa Salim
    April 22, 2023 11:30 IST
    Porter recently unveiled its new logo as part of its brand refresh activity.
    Porter spent Rs 110 crore in marketing in FY23; digital accounted for 40% of the ad spend

    The company net loss declined 11% to Rs 122 crore, while net revenue from operations rose 2.6x Rs 847.6 crore,…

    By Nafisa Salim
    April 18, 2023 09:35 IST
    Shakir would love to be a teacher or professor, given an option to choose another career.
    Chai Pe Charcha with Brandwagon

    Faiz Shakir, managing director, Sales, India and SAARC, Nutanix, talks to BrandWagon Online about his weekends, favourite vacation destination and…

    By Nafisa Salim
    April 16, 2023 14:02 IST
    Post-Covid, digital marketing has become more important than ever before.
    Brandwagon Ad talk with Amitt Sharma, Z1 Tech

    Brands can easily reach millions of potential customers through digital and internet advertising, including CTV, while keeping costs low,Sharma says

    By Nafisa Salim
    April 15, 2023 11:03 IST
    The anti-online gambling legislation is set to come into force in Tamil Nadu following the notification, said the state Chief Minister, M K Stalin.
    Why the gaming industry thinks Tamil Nadu government’s ban of online gambling is a move against the center

    Advertisement in any form promoting online gambling or playing of online games of chance (rummy and poker) with money or…

    By Nafisa Salim
    April 12, 2023 09:42 IST
    Ensuring a seamless experience across online and offline touch points is key to success in this fast-paced ever-changing business scenario.
    BrandWagon Ad Talk with Plum’s Shivani Behl

    Investing in data analytics is now a hygiene factor and no longer just a differentiator, Behl says

    By Nafisa Salim
    April 8, 2023 12:02 IST
    The company has launched ‘Go Far For Your Squad’ IPL campaign recently with cricketers Sachin Tendulkar, Anil Kumble and Yuvraj Singh.
    Spinny claims to be overcautious in marketing yet spent Rs 220 crore in advertising in FY22

    The company’s revenue from operations rose 3.5x to Rs 109.4 crore in FY22 from Rs 25.2 crore in FY21, according…

    By Nafisa Salim
    April 7, 2023 09:46 IST
    IPL 2023 cricket tournament started on March 31 and will continue till May 28, 2023.
    Fantasy Sports revenue to rise 30-35% to Rs 2,900-3,100 crore in IPL 2023: Redseer Strategy Consultants’ Report

    The data estimates also show that 6.5-7 crore users are expected to transact on gaming platforms.

    By Nafisa Salim
    April 5, 2023 19:38 IST
    As per reports,Dogecoin rose to as high as 10.2 cents from around 7.7 cents after the change.
    Twitter replaces iconic blue bird logo with a ‘Doge’ meme

    The changed logo is visible on the web version of Twitter, and not on the app.

    By Nafisa Salim
    April 4, 2023 11:40 IST
    Industry experts opine that in order to remain relevant, the soft drink category has to promote itself on the basis of lifestyle.
    From rebranding Campa to Pepsi’s new logo; let the Hunger Games begin this summer

    Revenue in the soft drinks segment is expected to amount to $8.85 billion by the end of 2023, as per…

    By Nafisa Salim
    April 3, 2023 09:42 IST
    "Weekends are set aside for socializing with friends and family."
    Chai Pe Charcha with BrandWagon

    Naveen Soni, president, Lexus India, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

    By Nafisa Salim
    April 1, 2023 16:02 IST
    The blockchain-based fantasy cricket platform has raised Rs 10 crore in the pre-seed round
    Blockchain-based fantasy cricket platform Sportiqo targets to increase its user base by 3x with its IPL launch

    Sportiqo aims to raise eight to ten million dollars in the next three- six months

    By Ritarshi Banerjee
    March 29, 2023 09:50 IST
    The company earned $190.6 million from programmatic advertising - a 42% increase compared to $134.4 million in the prior year.
    AdTech firm Integral Ad Science claims to create a brand safe environment; closes 2022 with gross profit of $332.6 million

    It aims to clock a total revenue ranging between $453-$463 million, while adjusted EBITDA of anywhere between $141- $149 million.

    By Nafisa Salim
    March 28, 2023 09:50 IST
    Post the win by RRR at the Oscars, according to industry estimates, the brand value of actors Jr NTR and Ram Charan have upped by 100%.
    How the RRR’s Oscar win is all set to change the dynamics of earnings of actors down South

    It is believed that A-list actors will now look at a range of models from profit sharing to co-producing a…

    By Nafisa Salim
    March 21, 2023 09:50 IST
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    Latest News

    ram charan upasna konidela

    Inside Chiranjeevi and Ram Charan’s Hyderabad Konidela home: Opulent interiors, antique home decor, regal driveway

    2 suspected ISIS operatives plotting attack in Delhi mall, public park arrested / Representative Photo

    Delhi police foils terror attack in capital, arrests two suspected ISIS terrorists

    Sensex today, Nifty today, stock market closing, BSE share price

    Markets wrap up Diwali-shortened week on a muted note: Sensex ends down 340 points, Nifty slips below 25,800; HUL down 3%

    Dr Sivaranjani Santosh has slammed FSSAI for allegedly allowing the disposal of ORSL stocks. However, the food regulator has refuted the claim.

    ‘Not permitted disposal or sale of ORSL’: FSSAI refutes Hyderabad doctor’s allegations

    Start your SIP at 35 and build a Rs 75 lakh equity portfolio by 50 — smart SIP hack for small investors

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