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BrandWagon Online

His farming journey began back in 2005, while he was still working full-time. He started small, experimenting with lemons and pomegranates on his family’s 2.75-acre plot.
Banker quits Rs 13 lac job, buys land to build a Rs 100 cr brand

With a steady job in insurance and banking, and an annual salary of Rs 13.5 lakh, he had every reason…

By BrandWagon Online
April 22, 2025 14:44 IST
For Indian enterprises, this means moving away from rigid IVR trees to intelligent, scalable, human-like conversations.
Exotel’s Mohit Jamwal on the future of customer experience

Voice-led Agentic AI acts as an intelligent engagement layer. It understands customer intent, fetches relevant data in real time, and…

By BrandWagon Online
Updated: May 30, 2025 19:16 IST
Deliveries are handled by nearby partner chemists, ensuring rapid fulfilment while keeping the pricing competitive.
PhonePe’s Pincode debuts 10-minute medicine delivery in major cities, backs local pharmacies

Pincode’s offering includes over-the-counter medications, chronic condition treatments, and emergency supplies

By BrandWagon Online
April 22, 2025 12:40 IST
The report estimated that more than Rs 350 crore in brand collaborations fell through in the past year alone due to broken communication paths and false representation.
67% of Indians trust influencers more than ads, says Kantar

An additional 26% say they prefer influencer content but remain cautious about who they follow.

By BrandWagon Online
April 22, 2025 11:50 IST
According to the company, viewers can see an average of 13 exposures in a day, with an ad every six seconds.
India’s biggest one-day ad push? JioStar bets big with MegaBlast

A never-before, one-day advertising phenomenon — delivering 400+ MN reach, 4.5 billion+ ad views, and one brand exposure every 6…

By BrandWagon Online
Updated: April 23, 2025 15:37 IST
Netflix
Netflix Q1 revenue jumps 12.5% as over half of new users choose ad-supported plan

The company’s lower-priced, ad-supported tier, introduced in late 2022, is now proving to be a significant growth driver.

By BrandWagon Online
April 21, 2025 11:13 IST
Telugu cinema remained dominant, with four films in the monthly top ten, while L2E Empuraan became the first Malayalam film of the year to break into the list.
Box Office slips in March, but 2025 still up 9% over last year: Ormax Media

The slowdown follows two consecutive months of healthy performance.

By BrandWagon Online
April 21, 2025 10:09 IST
Mother Sparsh, founded in 2016, offers a range of premium natural and ayurvedic baby care products.
ITC to invest Rs 81 cr more in baby care brand Mother Sparsh

Following the fresh capital infusion, ITC’s total investment in the baby care firm will amount to approximately Rs 126 crore.

By BrandWagon Online
April 19, 2025 15:34 IST
The competition was ferocious. Blinkit, with Zomato’s muscle, claimed a 40-46% market share, while Swiggy’s Instamart leveraged its parent’s vast reach.
‘It started as a WhatsApp group…’ Aadit Palicha on Zepto’s origin story

The timing couldn’t have been sharper. India was emerging from the pandemic’s grip, with consumers hooked on the ease of…

By BrandWagon Online
Updated: April 19, 2025 13:30 IST
"I’ve always wanted to be a pilot. Initially, I dreamed of joining the Air Force, but I had to let go of that idea when I realised I didn’t meet the height requirements," Munireddy said.
BrandWagon Chai pe Charcha with Weatherseal’s Harish Munireddy Premium Story

Harish Munireddy, Founder and CEO, Weatherseal, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By BrandWagon Online
Updated: April 19, 2025 13:46 IST
This year marks Cradlewise’s official commercial launch in India — its home market — after years of refining the product abroad.
Meet Radhika and Bharat, Indian entrepreneurs putting Sam Altman’s baby to sleep

Just like every parent in the world, Sam Altman, CEO of OpenAI, recently admitted he had bought “a lot of…

By BrandWagon Online
April 19, 2025 08:38 IST
According to the brand, its customer acquisition rate saw a consistent rise of over 50% in FY24–25, reflecting what it calls growing customer trust and brand loyalty.
Eyewear brand Rawbare sees 300% surge in customer base

The brand credits endorsements from Indian cricketer Ravindra Jadeja and actor Munawar Faruqui for amplifying its visibility.

By BrandWagon Online
Updated: April 24, 2025 22:37 IST
Beyond consumption, financial behaviour is also evolving.
70% of Rural India is now online, but discretionary spending is slowing down

The report outlines a complex landscape. While inflation and economic uncertainty continue to weigh on household sentiment, rural India is…

By BrandWagon Online
April 17, 2025 13:47 IST
The sector remains capped at four unicorns: Lenskart, MyGlamm, Boat, and Licious. Mergers and acquisitions also slowed, with just 13 D2C exits recorded in 2024, down from 15 the year prior and 31 in 2022. Notable exits during the year included VCare Products, Max Protein, and Earth Rhythm.
D2C startup funding drops 18% in 2024, but early-stage startups attract more investment

While total funding is on the decline, investor interest hasn’t disappeared — it has merely recalibrated.

By BrandWagon Online
April 17, 2025 12:39 IST
Positioned as a no-code solution for entrepreneurs and small businesses, Fenado enters a growing market of tools aimed at democratising app development.
Shark Tank judge Azhar Iqubal launches new AI venture Fenado from Ofis Square

Shark Tank India judge Azhar Iqubal launches AI startup Fenado at Ofis Square, Noida—aims to simplify app and website creation…

By BrandWagon Online
Updated: April 17, 2025 19:03 IST
According to IDC, India shipped over 150 million smartphones in 2023, a 4% year-on-year growth, with budget and mid-range categories accounting for the majority of sales
JJ Communication’s Manish Jain highlights how influencers are reshaping India’s tech marketing

According to a 2024 report by GroupM INCA, India’s influencer marketing industry was valued at Rs 2,344 crore in 2023…

By BrandWagon Online
Updated: May 27, 2025 15:44 IST
Rohan Sultane, reportedly one of the platform’s consistent and successful traders, has been appointed as the first individual to take on this new role
SportsBaazi introduces new ‘Pro Trader and Coach’ role

Reports suggest that this new role is part of a broader effort by SportsBaazi to foster a more collaborative environment…

By BrandWagon Online
Updated: April 29, 2025 14:09 IST
The funding comes at a time when India’s drone industry is seeing increased activity, supported by policy measures like the Drone Rules 2021 and the Production-Linked Incentive (PLI) scheme aimed at encouraging domestic manufacturing.
Dhoni-associated Garuda Aerospace gets Rs 100 cr boost amid India’s drone push

The Chennai-based firm, which operates in both civilian and defence drone segments, plans to fast-track the completion of a dedicated…

By BrandWagon Online
April 16, 2025 12:07 IST
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