Nothing’s sub-brand CMF has launched the CMF Phone 2 Pro along with Buds 2, Buds 2 Plus, and Buds 2a…
Announcing the appointment, Gautam Anand, Vice President of YouTube APAC, said the platform is excited to bring Soni on board,…
The survey, which covered almost 500 respondents, highlights a persistent gap between the marketing messages brands promote and the real…
In the campaign, conceptualised by BBDO India and DDB Mudra Group, Kapoor appears in a rapid-fire video segment, offering viewers…
The company’s beverage brand Campa and packaged water label Independence achieved double-digit market shares in several Indian states, with each…
The campaign goes beyond clever marketing — it taps into shifting attitudes among young Indians towards dating, heartbreak, and emotional…
The company expands from superfoods to functional beverages, with plans for multi-state distribution and multi-channel marketing.
While 60% of respondents are still unfamiliar with AI, the majority expressed a strong desire to use such tools to…
This advisory also comes on the heels of the Delhi High Court’s latest decision to serve notices to food delivery…
“Most apps today have become unusable,” Kamath wrote in his LinkedIn post.
Interestingly, Bain’s analysis of 30 leading MNCs with Indian operations shows that local subsidiaries are significantly outperforming their global parent…
The idea for the company was born in controversy. Lee and his co-founder, Neel Shanmugam, created a tool called Interview…
According to media reports, the move came after a petition was filed by Mission Accessibility, an NGO working for the…
According to the company, the F&B vertical contributes 42% of its total revenue, followed by mouth fresheners at 38%.
CAIT argues that the convenience of ultra-fast deliveries constitutes a premium service, and thus, should attract a higher tax bracket…
According to the company, the campaign aims to emphasise straightforward service practices rather than relying on exaggerated claims.
Google’s 2025 report reveals how AI, YouTube, and Search are reshaping Indian consumer behavior, digital marketing ROI, and ad strategies.
From what is understood, the move is part of a broader initiative to create safer, age-appropriate digital spaces for younger…
