He stressed that India’s vision of becoming a developed nation by 2047, ‘Viksit Bharat’, must be driven by technology but…
Streaming services led the ad-supported category with a 42.4% share, while traditional television, made up of cable and broadcast, held…
The tech giant generated $13.92 billion from advertising between January and March, surpassing analyst estimates of $13.74 billion, according to…
According to Movified, the awards were created to acknowledge artists and creators in the digital entertainment space—across both on-screen and…
At the inaugural World Audio Visual & Entertainment Summit (WAVES), Adobe announced a series of initiatives aimed at supporting India’s…
The company has announced plans to roll out new platform features in the coming months, including automation tools and software…
The campaign attracted engagement on social media platforms.
Jointly organised by the Central and Maharashtra state governments, the event will bring together professionals from broadcasting, film, animation, gaming,…
PM Modi Inaugurate WAVES Summit 2025 Highlights: The four-day summit is set to kick off today at the Jio World…
The company’s intervention was both direct and unconventional. It deployed a dozen gaming influencers, whose combined reach reportedly exceeds 20…
The deal comes as digital consumption across entertainment and fashion continues to grow at double-digit rates globally, powered by short-form…
Featuring Mandanna, the campaign uses elements of visual storytelling and surrealist aesthetics to depict the actor’s day-to-day life through imaginative…
The company, which is one of the largest franchisees of PepsiCo beverages globally, also saw its revenue from operations climb…
The campaign aims to contrast these gamified coin incentives with direct cashback, which the company frames as a more transparent…
India could unlock $6 billion in entertainment value by 2030 with a global-first strategy, tech adoption, and creator-led ecosystems, says…
A centerpiece of this relaunch is PwC’s new role as the official consulting partner of Formula 1, debuting at the…
The long-term initiative focuses on identity, cultural roots, and expands across TV, digital, and offline channels.
Explore how IPL 2025 is transforming brand advertising with a shift in ad spend, a surge in digital strategies, and…
