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  1. Business News
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  3. brandwagon online

BrandWagon Online

"I’m endlessly inspired by Tuscany. Its rolling vineyards, golden light, slow-paced living, and food that feels like a love letter to the soul," Bhayana said.
Chai pe Charcha with BrandWagon Premium Story

“When I’m not working, I find immense joy in spending time amidst nature or curling up with a deeply engaging…

By BrandWagon Online
May 24, 2025 13:00 IST
Speaking about the collaboration, Kapoor said he had been using the Smart Ring for several months before agreeing to the partnership.
Ranbir Kapoor stars in health-tech startup GABIT’s smart ring campaign

The campaign, which launched this week across digital platforms including YouTube, Instagram, and OTT networks, marks a rare brand endorsement…

By BrandWagon Online
Updated: May 26, 2025 09:43 IST
The company’s 42-member team brings experience from a roster of leading financial and technology institutions, including JP Morgan, Citi, PayPal, Kraken, Affirm, and Microsoft.
OpenFX secures $23 million in funding, hits $10 billion volume in first year

Founded by Prabhakar Reddy, a serial entrepreneur and former co-founder of digital asset prime broker FalconX, OpenFX is positioning itself…

By BrandWagon Online
May 23, 2025 15:24 IST
“India continues to be a dynamic and promising market. While the environment presents its share of challenges, it is equally rewarding,” Mandon noted. (Photo: Twitter)
LEGO enters Indian retail market, launches Asia’s largest store in partnership with Ample Group

The flagship store marks Lego’s transition from a primarily online and multi-brand retail presence, via platforms such as Hamleys and…

By BrandWagon Online
Updated: May 23, 2025 16:39 IST
Despite the advertising boom, some major sectors have been notably absent. Education, Real Estate, Household Products, and Personal Accessories were underrepresented across both platforms, missing out on the IPL’s massive and diverse viewership.
IPL 2025 ads: Food brands lead, key sectors stay quiet

Television, by contrast, saw a more balanced spread. Durable goods held 13% of the ad share, Banking & Finance 9%,…

By BrandWagon Online
Updated: May 22, 2025 16:57 IST
The survey shows 62% of consumers are now making buying decisions based on AI recommendations, while 58% say AI tools have made their shopping experience significantly better.
Indian consumers prefer store brands over famous labels: Report

Private labels, also known as store brands or in-house brands, are products manufactured and sold under a retailer’s own branding,…

By BrandWagon Online
May 22, 2025 11:26 IST
This is not the first time the CCPA has raised red flags over the operations of ride-hailing companies.
‘Pay more, get picked up faster?’ – Uber’s advanced tip feature sparks govt backlash

However, Uber isn’t the only body displaying the advanced tip feature. Platforms like Rapido and Ola have this tipping in…

By BrandWagon Online
May 22, 2025 11:11 IST
In addition to cancellation and refund concerns, complaints about food quality have also been mounting.
No more costly cancellations? CCPA moves to rein in Zomato, Swiggy

Officials involved in the matter said the CCPA will also ask the companies to make necessary software modifications to ensure…

By BrandWagon Online
May 21, 2025 15:59 IST
Network Express, which has organised similar events in the past, stated that the awards are part of broader efforts to engage and upskill the direct selling community.
Direct selling veteran Sunil Gupta receives lifetime achievement award

India’s direct selling market, covering categories such as wellness, personal care, and lifestyle, has seen increased engagement as more individuals…

By BrandWagon Online
Updated: June 8, 2025 14:16 IST
HomeEssentials is targeting ₹150 crore in revenue by December 2025 and aims to reach ₹200 crore annually by the end of the financial year.
HomeEssentials raises $2.2M from India Quotient, plans omnichannel expansion

The company plans to use the capital to expand into offline retail, aiming to merge its digital success with a…

By BrandWagon Online
Updated: June 13, 2025 17:16 IST
India’s used car market is undergoing a digital transformation, fueled by platforms like CARS24, Spinny, and OLX.
Spyne brings AI-powered visuals to India’s used car market

The platform allows used car dealers to produce high-quality photos, videos, and 360-degree vehicle visuals using just a smartphone.

By BrandWagon Online
Updated: June 10, 2025 22:16 IST
Delhi high court
CCI dismisses AGI Greenpac’s complaint against INSCO; Supreme Court upholds INSCO’s resolution plan for HNGIL

The Competition Commission of India has dismissed AGI Greenpac’s complaint against INSCO in the Hindustan National Glass insolvency case

By BrandWagon Online
Updated: June 7, 2025 20:53 IST
Across the Atlantic, Europe, the Middle East, and Africa (EMEA) recorded the highest share of brand risk attributed to hate speech of any region, at 9.3% for 2024.
51% consumers boycott brands advertising next to hate speech: Report

The report underscores that 68% of consumers believe it’s inappropriate for brands to advertise alongside hate speech or aggressive content.

By BrandWagon Online
May 21, 2025 13:30 IST
TAAI has invited more organisations and individuals to rally behind the campaign, calling it “a mission to restore the spirit and economy of one of India’s most iconic travel destinations.”
J&K calls back tourists with ‘Chalo Kashmir’ campaign to resurrect tourism

The campaign has gained strong traction in cities like Kolkata, where nearly 100 agencies have pledged support.

By BrandWagon Online
Updated: May 21, 2025 13:23 IST
Bharat Kharbanda, a member of the UPES Board of Governors, said the partnership is the university’s tribute to the Indian Navy’s service.
UPES strengthens brand credibility with Indian Navy partnership

UPES signed a memorandum of understanding with the Indian Navy to provide academic and professional development opportunities to naval personnel…

By BrandWagon Online
Updated: June 4, 2025 12:51 IST
. The company plans to invest in technology development, onboarding global brands, and expanding its editorial content offerings.
Beauty-tech startup Kult bets on curation and personalisation

The algorithm is intended to recommend products aligned with individual skin characteristics, offering users a more targeted shopping experience.

By BrandWagon Online
Updated: June 19, 2025 16:55 IST
Nazara Technologies, acquisition, shares, gaming industry, Curve Digital Entertainment
Nazara Technologies acquires UK-based Curve Games for Rs 247 cr to expand global gaming presence

With this acquisition, Nazara gains 100% ownership of Curve Games, a publisher known for several globally successful titles with a…

By BrandWagon Online
Updated: May 21, 2025 13:22 IST
Malayalam cinema had a particularly strong showing, grossing over Rs 225 crore in April, the second-highest monthly haul ever for the language, only behind February 2024.
Malayalam cinema shines as Indian films gross Rs 825 cr in April; 2025 Box Office at Rs 3,691 cr so far

Leading the charge was Good Bad Ugly, the Ajith Kumar-starrer, which emerged as the highest-grossing film of the month with…

By BrandWagon Online
Updated: May 20, 2025 13:37 IST
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