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  3. brandwagon online

BrandWagon Online

A key point of contention is the uniform nature of the proposed cap. In cities like Bengaluru, where premium formats such as IMAX and 4DX can cost Rs 600–1,000 per ticket, exhibitors fear the pricing ceiling could jeopardise returns on these high-investment experiences.
Karnataka’s Rs 200 ticket cap sparks tension in film exhibition industry

Among those most impacted would be PVR Inox, the country’s largest multiplex chain, which operates 215 screens across Karnataka, about…

By BrandWagon Online
July 16, 2025 11:44 IST
The team began their visit in Subhash Nagar, a neighbourhood known for its concentration of home-based footwear artisans.
Prada team visits Kolhapur artisans after backlash over chappal-inspired collection

This was the team’s first visit to the southwestern Maharashtra city, coming weeks after Prada drew criticism for featuring Kolhapuri-style…

By BrandWagon Online
July 16, 2025 11:27 IST
The brand’s India debut will include the launch of its first physical retail store and dedicated online storefronts on Tata CLiQ Luxury and Tata CLiQ Fashion.
Lululemon enters India in 2026 through a franchise deal with Tata CLiQ

The partnership will offer Indian consumers access to Lululemon’s global range of athletic and lifestyle products, including apparel, footwear, and…

By BrandWagon Online
July 15, 2025 15:29 IST
Rupani began his career in 1997 at ICI India Limited and has held leadership roles across the consumer and technology sectors.
Hemant Rupani appointed CEO of Hindustan Coca-Cola Beverages

Rupani joins HCCB from Mondelez International, where he currently serves as Business Unit President for Southeast Asia, overseeing operations across…

By BrandWagon Online
July 15, 2025 12:50 IST
“The fire each one of us carries inside—while food is just the fuel,” Goyal said in his post. “We’re not here to celebrate the stars, but the fire that built them.”
SRK, Rahman, Bumrah, Mary Kom front Zomato’s new campaign celebrating effort

Shared by Zomato founder and CEO Deepinder Goyal on X (formerly Twitter), the advertisement opens with footage of the four…

By BrandWagon Online
July 15, 2025 12:15 IST
Theobroma’s popularity had drawn the interest of Blackstone, Carlyle, and Switz Group (which owns the Monginis brand), with Switz reportedly partnering with GIC for its bid
ChrysCapital bites into Theobroma with Rs 2,410cr majority stake

The fund will reportedly pick up close to 90% of the company by buying out both the founding Wykes family…

By BrandWagon Online
Updated: July 15, 2025 12:59 IST
The Court sided with RIL, emphasising that in the context of online retail, where logos and brand names are primary cues for consumers, the likelihood of confusion was high.
Reliance gets trademark win: Delhi HC bars fake products listed on e-commerce platforms

The Court held that the unauthorised use of Reliance’s brand identity amounted to misrepresentation and could mislead consumers into believing…

By BrandWagon Online
July 15, 2025 10:04 IST
At the heart of Uber’s argument is a larger question that many platform businesses are now grappling with: if individual commercial activity is permitted under law, can platforms that organise and optimise such activity be blocked on a technicality?
Bike taxis can run, so why not aggregators? Uber challenges Karnataka’s bike taxi ban

Appearing before the Division Bench in an appeal against a single-judge order that upheld the state-imposed ban, Uber asserted that…

By BrandWagon Online
July 11, 2025 14:22 IST
BookMyShow, operated by Big Tree Entertainment, and PVR Ltd. had jointly challenged the state’s orders, arguing that the ban interfered with legitimate commercial practices and hampered digital innovation in consumer ticketing.
Bombay HC backs BookMyShow, PVR in key win for convenience fee model

The ruling comes as a significant relief for key players like BookMyShow and PVR, whose pricing models rely on digital…

By BrandWagon Online
July 11, 2025 13:50 IST
Badshah, who is the face of the brand, called the launch a long-held personal ambition. “Badboy Pizza is an extension of my personality—rooted, bold and real. I’ve always dreamt of having my own pizza chain,” he said in a statement.
Badshah enters F&B with Badboy Pizza, plans 50 outlets and Rs 150 cr in 3 years

The first Badboy Pizza outlet opened in Mumbai’s Andheri neighbourhood earlier this month. The company plans to roll out 50…

By BrandWagon Online
July 11, 2025 11:25 IST
WK Kellogg shares rose 31% in mid-afternoon trading following the announcement. The company was originally founded in 1906 in Battle Creek, Michigan, after founder W.K. Kellogg developed the first flaked cereal while experimenting with granola.
From Nutella to corn flakes? Ferrero plans $3.1B WK Kellogg deal

The deal, announced Thursday, will see Ferrero pay $23 per share for WK Kellogg, whose portfolio includes legacy cereal brands…

By BrandWagon Online
July 11, 2025 10:23 IST
The updated emblem features two wide-set, minimalist "R" characters and is part of JLR’s broader "House of Brands" strategy.
Range Rover unveils first-ever logo redesign ahead of electric SUV launch

The updated emblem features two wide-set, minimalist “R” characters and is part of JLR’s broader “House of Brands” strategy.

By BrandWagon Online
July 11, 2025 10:00 IST
Relaxation and achievement top the list of player motivations, with 55% and 20% of gamers, respectively, citing these as key reasons to play.
Gaming is booming—So why are advertisers still holding back?

Drawn from Dentsu’s Consumer Navigator series, which surveyed over 8,600 consumers across 10 markets, the report positions gaming as a…

By BrandWagon Online
July 10, 2025 16:34 IST
It now joins a growing list of new-age startups preparing to tap public markets, including Groww, Pine Labs, Urban Company, Shiprocket, Wakefit and Capillary Technologies.
Curefoods files for IPO, but can cloud kitchens deliver beyond growth?

The Bengaluru-based firm’s public issue will include a fresh issue of shares along with an offer for sale of up…

By BrandWagon Online
July 10, 2025 09:53 IST
Authorities are also examining complaints from users who claim to have suffered significant financial losses after engaging with these platforms based on celebrity endorsements.
ED probes Vijay Deverakonda, Rana Daggubati, Prakash Raj in online gambling case

The probe, launched under the Prevention of Money Laundering Act (PMLA), follows multiple police complaints filed in cities including Hyderabad…

By BrandWagon Online
July 10, 2025 09:37 IST
“Consumers should be wary of unverified claims made by influencers. Labels like ‘Palm Oil Free’ should not replace informed dietary choices,” the association concluded.
‘No Palm Oil’ labels under fire: IFBA calls it a marketing gimmick

The association warned that such labelling trends, often amplified on social media, may influence consumers to make food choices that…

By BrandWagon Online
July 9, 2025 10:25 IST
The company is also working with industries to support the shift from other fuels to LPG, aiming to reduce carbon emissions and improve operational efficiency for its clients.
SUPERGAS bets on tech, safety to fuel growth

Since starting operations in 1996, the company has built an infrastructure base comprising six import terminals, 22 filling plants, four…

By BrandWagon Online
Updated: August 14, 2025 13:36 IST
The league’s standalone brand value also saw a 13.8% rise, touching USD 3.9 billion (Rs 32,721 crore), driven by robust advertising revenues, record-breaking viewership, and growing investor interest.
IPL’s valuation hits $18.5B as RCB tops franchise rankings

The latest season brought a significant shift in franchise brand rankings. Royal Challengers Bengaluru (RCB) emerged as the most valuable…

By BrandWagon Online
July 8, 2025 17:30 IST
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