India ranks third globally in advertising fatigue, with 70% of consumers saying they are weary of viewing the same advertisements…
In a LinkedIn post, Raina said, “We created the hashtag #ProudlyIndian nearly five years ago and had it registered. Recently,…
Wearables brand Boult, among India’s fastest-growing consumer tech companies, has undergone a strategic overhaul, rebranding itself as GOBOULT.
Tata Motors has named P.B. Balaji as the next Chief Executive Officer of Jaguar Land Rover (JLR), effective November 2025.…
The long-standing battle between Dabur India and Patanjali Ayurved over toothpaste packaging has escalated, with the Delhi High Court being…
Beginning August 7, the brands will be available online and in over 50 stores across 16 cities, marking their first…
The initiative, which has gone live across over 7,000 tech parks, corporate complexes and business centres in 30 cities, aims…
American Eagle’s denim campaign with Sydney Sweeney sparked backlash over its wordplay on “jeans” and “genes.” A delayed corporate apology…
The Cellular Operators Association of India has urged the government to bring OTT communication platforms like WhatsApp and Telegram under…
Reliance Retail’s beauty platform Tira has launched Puraveda, an Ayurvedic personal care brand blending traditional ingredients with modern formulations. The…
From “kab tak ispe chadoge, ghodi pe bhi chadh lo” to “lovelife bhi waise hi skip kar rahe ho jaise…
Ajit Varghese has stepped down as Head of Revenue, Entertainment & International at JioStar and is set to join Madison…
The new identity will not be limited to Emami Ltd alone. Each of the diversified businesses within the Emami Group…
Quick commerce platform Blinkit has begun piloting prescription medicine deliveries in select Bengaluru pincodes, expanding beyond over-the-counter drugs. The service…
Peyush Bansal’s Lenskart, which began as an online contact lens seller in 2010, is now gearing up for a Rs…
Suresh Narayanan, outgoing CMD of Nestlé India, reflects on how the 2015 Maggi crisis became a catalyst for the company’s…
The approach reflects a broader trend in the wellness sector, where product design and brand positioning are increasingly developed in…
Cricket legend M.S. Dhoni has taken a personal stake in tech‑led insurer Acko and will front its next wave of campaigns.…
