Of the seven Zomaland, it has completed three events so far and is gearing up for another event -Feeding India.
Budweiser recently took to Twitter to announce that the winning nation will get to take away the beer
The company’s optimisation plans include the acquisition of new talent, skill sets, expertise, and resources to be able to best…
The company plans to use both print and digital to create awareness about the campaign
With a proven track record of a successful India innovation (Budweiser Magnum beer), we are now foraying into the world’s…
Above-the-line (ATL) mediums accounts for 30% of its ad-spend, while another 30% is spent on digital and the remaining on…
The company believes that Gin is a category which seems to have seen an influx of players.
In this modern world, businesses have a responsibility to work towards bringing about societal changes, says Bulchandani
The draft clearly indicates the government’s intent to bring the OTT apps including streaming apps under the licensing regime.
In CY2021, the online gaming sector accounted for Rs 7,000 crore and this is estimated to rise to Rs 15,000…
As per the team involved with the creation of these games, the idea was conceptualised during Dubai Expo 2022 in…
According to industry sources, the deal is valued at about Rs 500 crore
Antara Kundu of The Body Shop on its plans to open three new stores every month in the next one year
In terms of business, retail accounts for about 65% of the overall business while online amounts for 15%
At one point, the television industry went a tad overboard with its love for remakes of mythological serials
The advertising and marketing community believes that the late Jhunjhunwala has left behind a very strong legacy
Ad-fraud is not only about increasing reach through bots on social media or click injection
From Store to Channels, Amazon Prime Video has adopted its international playbook in India
According to industry estimates, the company currently has 63% market share in Almond hair oil category which is valued at…
