Page 8 of Adtech

By using advertising algorithms, this integration provides advertisers with a transparent system that ensures fair auctions and payment for real…

The partnership aims to leverage ad traffic validation solution to eliminate invalid sources and ensure better reach to the potential…

The deprecation of third-party cookies will impact the digital advertising industry and also challenges advertisers regarding reduced reach and targeting…

The European Commission last week joined the Department of Justice in touting a breakup as a viable remedy for the…

In addition to the latest funding, Trafficguard has onboarded India Gifting Portal(IGP) and RupeeRedee

Google’s alleged intentional conduct to give AdX competitive advantage would infringe Article 102 of the Treaty on the Functioning of…

Quality Attention combines IAS’s access to over 280 billion daily digital interactions with attention research, enhancing marketers’ campaign impact, the…

The charge may open door for a potential order against Google to break up its ad tech business from its…

Google is using technology to help brands achieve more specific goals for its ads

Google’s advertising business is by far its most successful, accounting for about 80% of its annual revenue

Pall will oversee InMobi’s technology strategy, product development, and engineering teams, ensuring their alignment with the company’s vision and objectives