
By using advertising algorithms, this integration provides advertisers with a transparent system that ensures fair auctions and payment for real…
The partnership aims to leverage ad traffic validation solution to eliminate invalid sources and ensure better reach to the potential…
The company posted a 13% decline in revenue $445 million in Q1,2023 when compared to $511 million, during the same…
The deprecation of third-party cookies will impact the digital advertising industry and also challenges advertisers regarding reduced reach and targeting…
Banerjee will be responsible for driving revenue and profit growth for the company’s existing business ventures along with overseeing strategic…
The European Commission last week joined the Department of Justice in touting a breakup as a viable remedy for the…
While martech allows to own customer journey these companies are sustainable to cyber threats
In addition to the latest funding, Trafficguard has onboarded India Gifting Portal(IGP) and RupeeRedee
Google’s alleged intentional conduct to give AdX competitive advantage would infringe Article 102 of the Treaty on the Functioning of…
Quality Attention combines IAS’s access to over 280 billion daily digital interactions with attention research, enhancing marketers’ campaign impact, the…
The charge may open door for a potential order against Google to break up its ad tech business from its…
Google is using technology to help brands achieve more specific goals for its ads
Google’s advertising business is by far its most successful, accounting for about 80% of its annual revenue
Pall will oversee InMobi’s technology strategy, product development, and engineering teams, ensuring their alignment with the company’s vision and objectives
A group of state attorneys general led by Texas sued Google in 2020, alleging the company illegally monopolized the advertising…
By utilising advanced technology and innovation, companies can take their marketing strategy to the next level
The accreditation includes measurement of video-tracked ads, impressions, and related viewability metrics
CTVs are in over 20 million households in India which is projected to grow four times to 80 million in…