‘Strong pre-production plans can save animation industry’

Pritha Mitra Dasgupta
Posted: Monday, Aug 25, 2008 at 2337 hrs IST
Updated: Monday, Aug 25, 2008 at 2337 hrs IST

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Mumbai, Aug 24: The Indian animation industry, which is caught in a vortex today with hundreds of animators left unemployed as studios shut down or shift business focus, need to develop a strong pre-production plan and pipeline to turn around, say experts.

In the last couple of months, big studios like Crest Animation Studio, Prana and others have terminated hundreds of artists and animators. Even bigger studios like UTV Toons have now ceased to exist, as it has merged with UTV Motion Pictures and is shifting away from an animation studio model. While industry bodies like Nasscom and Ficci are advocating the setting up of better training facilities for the animation industry to reduce dearth of talent, experts and animation studio heads feel that the training should be more specialised.

Rahul Bakshi, co-producer of the 2D animation film, Dashavatar said , “No studio in India today has a strong pre-production back up.” Bakshi added, “Today, if I need character artists, I will not get specialised talent in the market.”

An animation project typically goes through three phases—pre-production, production and post-production. During the pre-production stage, ideas are developed prior to the process of production. In the context of a live action movie, it is the period before the filming starts. In animation, it is the period before any real animating takes place. It includes processes like creating the storyboard, character design, animatics and others.

Concurs, Vijay Kumar Sinha, VP, human resources, Big Animation, part of the Reliance Anil Dhuribhai Ambani Group’s (ADAG) entertainment bouquet, “Every company today needs to develop a strong pre-production team that will give a better projection and where the project is headed.”

Eden Animation is a newly formed studio in Udaipur, which currently houses 2D and 3D artists. Rao TS, its creative director, said, “We are hiring only local talent.”

The company acquires local talent, trains and filters them, and then puts them on to the production pipeline. “It is pretty difficult situation right now. Projects get delayed because of the high attrition rate.” Since the company has local talent, it is expecting to have long tenures with its employees.

Bakshi also said that most of the studios are working on intellectual property (IP) and in most cases, the budget has gone overboard due to the rise in talent acquisition cost, which in turn, has happened due to the high attrition level.

Therefore, either the studios are terminating...

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» 2d animation

Posted by tikaram sippy on 2009-03-09 17:30:17.967701+05:30
An animation project typically goes through three phasesâ€”pre-production, production and post-production. During the pre-production stage, ideas are developed prior to the process of production. In the context of a live action movie, it is the period before the filming starts. In animation, it is the period before any real animating takes place. It includes processes like creating the storyboard, character design, animations and others.

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» cv-artist

Posted by aditya on 2008-09-03 15:42:00.61821+05:30
CURRICULAM VITAE Aditya J. Chhatrala1 – Rajeshree SocietyB/h. Rajeshree CinemaAnand.– 388 001Gujarat (Phone – ® 02692 – 247034)Mobile -- 99743 95566Email : ajc_fac@yahoo.com Name : Aditya Jayantibhai Chhatrala. Martial Status : Unmarried. Date of Birth : 26/02/1985. Gender : Male. Hobby : Sketching, creative drawing, video games, making live portraits.and always do something creative at present i am writing one story of indian superheroPresent job : Live education pvt. ltd. co. at ahmedabad (gujarat) India.( working in 2d animation and e-learning ) my post : sketcher, illustrator, story boarding. ( all kind of drawings.) Education :1. H. S. C. exams completed in 2003 with Second class.2. Diploma in Fine Arts (Painting) with Ipcowala Santram College of Fine Arts at Vallabh vidyanagar.(Gujarat). I obtain distinction marks (71.33) in year 2008. Professional Qualification :1. Basic Computer Course in I T C – Mogari in 2002 with distinction.2. Multimedia (PGDM) with specialiasation in animation with Nice Computer centre – V.V. Nagar .Skills :1. Software Known : 3D Max, Flash, Corel Draw, Photoshop, Illustrator,Elastic reality, (Specially 3D Max Modeling, flash)2. Drawing Skills:Sketching, Human Figure drawing, Portrait , Caricature, Imagination Drawing, Landscape, illustration, and all kind of Drawing with color. concept art,character drawing.Awards :1. Best painting award 2005 by Fine Arts College – V. V. Nagar. 2. Best graphics award 2006 by Fine Arts College – V. V. Nagar. 3. Best caricature award 2007 by Amul Volcano – Anand.4. Painting selected in 2007 by Lalit kala academy – Ahemdabad. 5. Photograph selected in 2007 by Lalit kala academy – Ahemdabad. 6. National Award winner(Silver medal) in 2008 by "VARNIKA" –Ujjain. (India.) (Aditya J Chhatrala)

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