With the increasing popularity of Snapchat among teens, millennials and advertisers, WhatsApp, owned by Facebook Inc will now be providing an all-new feature, Status, which apparently resembles almost exactly as that of Snapchat’s. The WhatsApp Status tool will now let its user share photos, videos and animated GIFs with other users. While WhatsApp introduces the new feature now, Snapchat had a similar feature called Live Stories since 2014. Facebook had been eyeing to introduce the feature since long and in August last year, Facebook’s Instagram launched a similar feature named Stories. Facebook is also testing to launch the feature for its main mobile app.
Alike Snapchat, WhatsApp’s Status posts will also be providing options to edit with texts, emojis and finger drawings. Also like Snapchat and Instagram, WhatsApp will let its users send the status posts to all or multiple specific users.
Even Snap Inc considers the mimicry of its features by Facebook and other competitors as potential risks.
According to a report by The Wall Street Journal, WhatsApp product manager Randall Sarafa, on the copying of feature stated that it is about meeting the expectations of its users. Sarafa has further stated that WhatsApp 1.2 billion monthly active user base is one of its major advantage as the number of users had increased 2,00,00 from the last year. However, Snapchat doesn’t share its number of users but it is expected to be much less than WhatsApp.
While WhatsApp is eyeing to roll out Status all over the world but the feature will now be available only for users in France, Netherlands, UK, Spain, Italy, Israel and Saudi Arabia. Sarafa asserted that WhatsApp will be testing the feature’s reliabilty and working status before rolling it out to other countries.