E-commerce firm Amazon India on Wednesday announced the launch of its wholesale marketplace Amazon Business (www.amazon.in/business). With this, small and medium businesses (SMB) including sellers on its B2C e-commerce platform – amazon.in – apart from technology and service companies, manufacturers, universities, schools and offices can buy office supplies in bulk. According to Amazon, small and medium entrepreneurs can order from more than 10 crore products along with GST-compliant invoices from the newly launched site. Products sold on the website include laptops, printers, network storage solutions, electronics, pantry supplies, office supplies, cleaning, etc.
Businesses can register with their GST number and thus become entitled for input tax credit varying between 5% and 28% for different product types. On top of this, the Amazon Business also offers business-specific features such as business only pricing and quantity discount on bulk orders, said Manish Tiwary, VP, category management, Amazon India. Tiwary added that while the e-commerce site will sell products across 32 different categories, five key categories, including personal computers, industrial supplies and office products, are expected to generate majority of the sale.
As a launch offer, Amazon will be providing free shipping on orders worth Rs 600 and above. Moreover, the e-commerce firm claims that discounts will be provided by sellers on the B2B platform, which is in line with the Department of Industrial Promotion and Policy (DIPP) guidelines. In March 2016, the DIPP in its regulation had said e-commerce firms would not directly or indirectly influence the sale price of goods or services and shall maintain a level playing field. Amazon has also tied up with ICICI Bank allowing SMEs with a business credit card to avail of an interest-free credit period of up to 45 days besides providing other payment options including credit/debit card, net banking and cash-on-delivery.