Arnab Goswami launched the Times Now channel almost 11 years ago and he has taken it to the zenith of success as far as the news segment is concerned. He is the numero uno anchor in India and Times Now leads the TRP figures in terms of popularity. A lot of hard work and enterprise has gone into the making of the channel, but there was a time when he messed up big time and was forced into a U-turn. That happened right in the beginning when the channel was launched. Within 3-4 months of the launch it was clear that the entire thing was a disaster and that things were unlikely to improve if the situation was allowed to drift. According to Arnab, the team scrambled to find a solution and eventually, the channel was turned around.
As per Arnab, initially, the channel got the team right, but the strategy wrong in an interview to Scroll. Arnab said, “I think I made a lot of mistakes in the early part…. I had more of a theoretical approach back then and assumed that we could get the stickiness of a business channel, the relevance of programming and impact of news broadcasts. Within three to four months of launch, it was clear that this model was not working.”
When asked whether he was rebuked or blamed for the fiasco, Arnab laughed it off and indicated that he did face some problems from the quarter that really matters. He said, “Well, it was a bad launch and we got a rap from the audience! I remember that we launched on January 31, 2006 and we had the feeling that we had got it all right and by March we had to accept that we had got it all wrong.”
However, looking back now, the debacle looks too tiny to matter. Times Now channel has been taken to great heights by Arnab Goswami and since he has announced his resignation today as the Editor-in-Chief, he leaves it as the top news channel in India. He is reportedly setting up a venture along with Rajya Sabha MP and entrepreneur Rajeev Chandrasekhar, and media magnate Rupert Murdoch.