Titan Company will enter the lab-grown diamond (LGD) jewellery segment with the launch of its first exclusive retail store in Mumbai on December 29. The new brand, named “beYon – from the House of Titan”, will focus on lab-grown diamond jewellery and is positioned to cater to women’s adornment needs across lifestyle categories.
Initial rollout in Mumbai, Delhi next
The Mumbai outlet will serve as the starting point for Titan’s foray into the LGD segment. The company said it plans to add a couple of more beYon stores in Mumbai and Delhi in the near future, indicating a measured rollout strategy for the emerging category.
Beyond watches and traditional jewellery
According to the filing, ‘beYon’ will offer a curated range of lab-grown diamond jewellery, expanding Titan’s presence beyond its established categories such as watches, perfumes, sarees and handbags.
The move signals Titan’s intent to tap into newer jewellery formats as consumer interest grows in alternatives to natural diamonds, while leveraging its brand equity and retail expertise.
Titan disclosed the development in a filing to the stock exchanges, signed by general counsel and company secretary Dinesh Shetty.
Strategic move amid strong jewellery performance
Titan’s push into lab-grown diamonds comes at a time when its core jewellery business continues to deliver strong growth.
For the second quarter ended September, the company reported a 59.1% year-on-year jump in consolidated profit to Rs 1,120 crore, compared with Rs 704 crore in the same period last year.
Revenue from the jewellery segment rose 29.3% to Rs 16,522 crore during the quarter. Within this, Titan’s domestic jewellery business, which includes Tanishq, Mia and Zoya, grew 18% to Rs 12,460 crore.
Titan Share Price
Titan Company’s share price been flat in early trade. The stock is up over 2.09% in the last 1 month. Furthermore, it has risen 20.69% in 2025 so far.