Page 162 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Alakh Pandey’s PhysicsWallah became the face of the new era - profitable, Hindi-first, and affordable.

Rapido eyes Rs 125 cr in funding, prepares to enter food delivery segment

Apple’s new Wallet Order Tracking feature allows brands to push real-time transaction updates, status changes, or pickup notifications straight to the Wallet app, with no additional apps required.

Apple WWDC 2025: A marketer’s guide to post-purchase, on-wrist, and in-car engagement

Ranveer Singh joins McDonald’s India

Ahikoza eyes retail tie-ups in growth push Premium Story

From periods to menopause: Laiqa’s AI-powered app for women’s wellness aims to cover it all

Shraddha Kapoor-backed PALMONAS secures Rs 1.26 crore on Shark Tank India season 4

Sirona’s a labour of love, we had to get it back: Deep Bajaj Premium Story

Sponsorship frenzy : Padding up for the next innings Premium Story

Samantha Ruth Prabhu becomes the new face of NIVEA India

Centre plans single regulatory framework for India’s online gaming industry, aims to attract investment

MeitY orders Google Play Store to remove 119 apps, targeting China, US, and UK developers!

Google unveils new ‘G’ logo in first redesign since 2015

Kohli quits Tests; Brand Kohli to keep scoring Premium Story

When founders become the brand: Is boAt’s success built on Aman Gupta? What happens if he steps back? Premium Story

How Re 1 candy silently conquered a Rs 6,000cr market

Amazon’s Zahid Khan bets on creator economy with new affiliate tool ‘Elevate’

Advertising

Developed by HR tech company Umwelt. AI, the chatbot will use real-time analytics to track employee sentiment and provide data-driven insights to the company’s HR team.

AI takes over HR? Blue Tokai appoints chatbot as Chief Listening Officer

Tourism New Zealand launches Stargrazing campaign with Pou-o-Kai Pop-Up restaurant under dark skies of Kura Tawhiti

Power of podcast advertising: Is it here to stay?

Marketing

indē wild secures funding to fuel its Sephora US expansion.

indē wild raises $5M from Unilever Ventures to expand in the US with Sephora

Johnson & Johnson launches TECNIS PureSee IOL in India

Beyond quick service: Transforming India’s food service industry

Media

AI, as highlighted in the report, is at the forefront of RMN innovation. It allows for next-generation ad automation and personalisation, using real-time behavioural and transactional data to customise content at scale.

Fueling M&E growth: How government reforms are driving change

BrandWagon Chai pe Charcha with Saraf Furniture’s Raghunandan Saraf Premium Story

Navigating ethical challenges in AI video creation: Protecting creators, brands, and the message

Gaming

The rise of India’s game developers: Key trends shaping 2025

E-gaming federation signs MoU with Maharashtra government to promote responsible gaming

24% of all digital PC games in gamers’ libraries have never been played, reveals Ultra PC Gamer study

Digital Marketing

Option Designs appoints Mayank Gaur as new creative director

Martech

Programmatic advertising typically starts when a consumer visits a publisher’s website.

BrandWagon Explainer: P for Programmatic advertising – what does it mean?

DBS Bank’s Shoma Narayanan on the bank’s evolving marketing strategy and the growing role of technology in BFSI industry Premium Story

As advertisers and publishers gear up for the demise of third-party cookies, is it CTV which is gaining traction Premium Story

Amidst the competition and ensuing chaos, will the ten-minute promise still hold?

The ‘quick’ commerce whirlpool – wherein lies the success strategy, and how do we get there

The key to scalability is future orders – frequency, minimum order value (MOV), repeat orders – all of which need…

By Guest

July 18, 2024 13:00 IST

The overlapping timing and aggressive discounting underscore the competitive dynamics in India's e-commerce landscape.

Discounts, deals, and digital drama! India’s e-commerce giants gear up for monsoon showdown

Key players such as Nykaa, Flipkart, Myntra, and Ajio have lined up significant promotions, leveraging discounts and exclusive access to…

By BrandWagon Online

July 18, 2024 12:00 IST

BigBasket was launched in 2011. (Image Credits: BigBasket)

BrandWagon Exclusive: TATA-owned BigBasket enters the SAAS sector; rolls out BB Matrix

The company running a pilot, until its official launch, claimed that it had clocked gross revenue worth $1 million, in…

By Anushree Bhattacharyya

July 18, 2024 11:00 IST

TACTV has not paid to several broadcasters for the last one year, people aware of the matter said. (Image Credits: Freepik)

Broadcasters voice concerns as TN govt-owned firm fails to pay Rs 500-cr dues

The dues pertain to subscription fees of television channels

By Jatin Grover

July 18, 2024 08:25 IST

WebEngage’s Ankur Gattani on personalised marketing solutions, besides secure management of data and seamless customer experience Premium Story

In the last year, Web Engage has invested, especially in expanding operations. It has grown substantially in the Saudi and…

By Ritarshi Banerjee

July 18, 2024 08:00 IST

FCB Kinnect promotes Elstan Rebello as its executive vice president-South

Reportedly, during his four-year journey, Rebello has secured major clients like TVS Motor Group, Titan, Intel, ITC Foods, and Murugappa…

By BrandWagon Online

July 17, 2024 19:12 IST

Shifting gears in style, Mars Wrigley announces Rohit Shetty as brand ambassador for Snickers

Shetty, known for his car stunts and action-packed movies, has elevated the Snickers brand, as per claims made by the…

By BrandWagon Online

July 17, 2024 18:06 IST

From what is understood, this new launch focuses on helping individuals in making connections instead of spending unnecessary time in selecting a photo. (Image Credits: Tinder)

Survey: individuals spend 33 minutes selecting profile pictures; Tinder responds with ‘Photo Selector’

The survey also revealed that 85% are of the opinion that dating app profiles should represent their true selves

By BrandWagon Online

July 17, 2024 17:00 IST

The act now requires the marketing community to think in a different manner and create provisions for it. (Image Credits: Freepik)

BrandWagon Explainer: Decoding the DPDP Act for the marketing world

marketers will need to overhaul their data collection and management practices, which can disrupt existing operations and require significant adjustments

By Anushree Bhattacharyya

July 17, 2024 16:04 IST

Life as an anchor in the media bussiness; what are the dos and dont’s

There are over 7,485 news anchors currently employed in the United States, as per Zippia – a market research firm.

By BrandWagon Online

July 17, 2024 13:54 IST

Human Mobile Devices is another company which has roped in actor Jimmy Shergill as the new face of its mobile range - HMD 105 and HMD 110.

HMD India double down its plans; ropes in Jimmy Shergill as the face of the new campaign for HMD 105 and HMD 110

The company aims to elevate the consumer experience, offering premium quality devices that blend style with cutting-edge technology at competitive…

By BrandWagon Online

July 17, 2024 12:40 IST

Ad stacking comes under the category of impression fraud. (Image Credits: Freepik)

Detailed recipe for a successful Google Ad Campaign

In order to make our Google Ad campaign a major success, we must know what the customer wants.

By BrandWagon Online

July 17, 2024 11:40 IST

With AI being used in many industries now, it made its entry into ad fraud too. (Image Credits: Freepik)

Understanding the diverse faces of ad fraud

Click farms, where low-paid workers are hired to click on ads repeatedly, are a significant source of this fraud.

By BrandWagon Online

July 17, 2024 10:40 IST

Jindal Steel's “The Steel of India” campaign stands out for its refreshing approach. (Image Credits: Jindal Steel)

A masterclass in emotional branding

Payal Roy Choudhuri, director of marketing, Data Dynamics

By Alokananda Chakraborty

July 17, 2024 08:30 IST

Moms seem to have won the toss against Dads in versatility with brands across categories showcasing them in varied roles. (Image Credits: Getty Images)

Playing favourites

Mothers in ads, unlike fathers, continue to play supporting roles

July 17, 2024 08:20 IST

"Technology is of course one of the key drivers of this, and I believe embracing the changes needed to harness it, goes far beyond spending." Rao commented. (Image Credits: Publicis Business)

Interview: Amitesh Rao, CEO — South Asia, Leo Burnett, Publicis Health, Publicis Business

“I also believe creativity, and creative people, respond amazingly well to challenge,” Rao says.

By Alokananda Chakraborty

July 17, 2024 08:10 IST

Need for regulation! How offshore gambling and betting sites continue as Indian online gaming industry suffers Premium Story

last year, the government took a few step towards regulating the industry, but it all seems moot now

By Santanu Karmakar

Updated: July 17, 2024 11:21 IST

86% Indians say that brand’s inclusion influences their purchasing decisions, reveals Kantar report

Google is the most inclusive brand in India.

By BrandWagon Online

July 16, 2024 18:00 IST

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