Page 162 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

SkyJumper follows a vertically integrated model, handling park design, manufacturing, installation, and operations in-house—an approach that helps reduce costs and standardize experience across locations.

SkyJumper bets on trampoline parks as India’s indoor recreation market scales up

Swiggy, which originally launched The Bowl Company in 2017, developed these brands to address unmet demand for diverse, quality food options in the delivery ecosystem

Kouzina bags Swiggy’s food brands in high-stakes growth deal

. Implementing effective strategies to fight piracy could help recover up to $ 1.1 billion in revenue by 2029.

India’s video sector at risk of losing $ 2.4 billion to piracy by 2029: Study

According to the EY report, India’s gaming industry consists of 488 million online gamers in 2024.

India’s M&E sector to hit Rs 3.07 trillion by 2027, outpacing GDP growth: EY

The rise of India’s game developers: Key trends shaping 2025

What went wrong at Bumble? Lidiane Jones out, Whitney Wolfe Herd back in

MIB announces amendments in Cable Television Network Rules,1994

Disney+ Hotstar will stream Coldplay’s Ahmedabad concert live on Republic Day

ECI mandates labelling of AI and synthetic content in political campaigns

Blogger’s park: Why criticism against q-comm practices is growing Premium Story

Supreme Court sets three-month deadline for food label recommendations

Meta expands teen safety features to Facebook and Messenger

SportsBaazi rolls out “Ye Dil. Dimag. Data Ka Game Hai” campaign with Robin Uthappa during IPL 2025

NODWIN Gaming enters US market, posts 23% revenue surge in Q3 FY25

76% shoppers feel online buying is boring, says new report

Advertising

"Weekends are my time to reconnect with my family and recharge," Lawyer said

BrandWagon’s Chai pe Charcha with Augnito’s Rustom Lawyer Premium Story

Morgan & Morgan says lawyer suing over ads has no private right to bring claims

Canva’s ‘Hysterical Historical Café’ ad campaign serves up creative brilliance with a side of humour

Marketing

The hotel will cater to corporate executives, investors, and high-net-worth travellers as Dholera emerges as a business and tourism hub.

Marriott to open Dholera’s first 5-Star hotel in partnership with SmartHomes Infrastructure

Max Life gets Axis-ed: Rebrand aims to double impact in insurance market

Blinkit shifts gears: Ambulance service now available in 10 minutes in Gurugram, with plans for expansion

Media

It is unfortunate that for the most part, CEOs tend to solely focus on profitability rather than the well-being of their own people.

Work-life balance: How about going back to school? Premium Story

Swiggy marks stock market debut with celebratory ad film

IAS reports 11% revenue growth, net income of $16.1 million in Q3 2024

Gaming

Furthermore, it was revealed that the relative superiority of skill remains consistent across non-overlapping time intervals, according to the report.

Consistent winning in online games is not an event of chance, reveals IDF report

Delhi HC grants WinZO blanket injunction order against fake websites

Revenant Esports partners with AMD as title sponsors for 2024 Esports season

Digital Marketing

With marketing at the centre of organisational transformation, the CEO’s and the CMO’s roles have become interconnected than ever before

Age of the full stack marketer

Meesho adds eight new vernacular languages to tap 377 mn potential user base

Martech

Programmatic advertising typically starts when a consumer visits a publisher’s website.

BrandWagon Explainer: P for Programmatic advertising – what does it mean?

DBS Bank’s Shoma Narayanan on the bank’s evolving marketing strategy and the growing role of technology in BFSI industry Premium Story

As advertisers and publishers gear up for the demise of third-party cookies, is it CTV which is gaining traction Premium Story

Consequently businesses, especially consumer-facing ones, were compelled to adapt.

It’s time for the audio series!

People could not cut down screen time during work. But, the need for reduction of screen time was evident.

Updated: July 1, 2024 13:04 IST

Today, in the post-COVID world, digital marketing has seen significant shifts to adapt to changing consumer behaviour and preferences.

BrandWagon Adtalk with Usha International’s Anju Munjal Premium Story

I particularly liked the ‘Cadbury Celebrations – My birthday song’ campaign. This campaign enables a person to make their loved…

By Shailja Tiwari

June 29, 2024 12:00 IST

Carving a Niche – Why does your brand need a unique brand personality and voice?

In a crowded and competitive landscape, standing out and making a meaningful connection with your target market is more important…

June 29, 2024 09:30 IST

TAM Report: Sales promotion advertising constituted 29% of print ad space in Jan-Mar 2024

From what it’s understood, the top 10 advertisers, collectively, added 16% share of ad space with SBS Biotech dominating the…

By BrandWagon Online

June 28, 2024 18:30 IST

“We also welcome all existing shareholders of Freaks 4U Gaming as NODWIN Gaming’s shareholders," Akshat Rathee of NODWIN Gaming stated (Image: PR Handout)

NODWIN Gaming expands global presence with full acquisition of Freaks 4U Gaming GmbH

From what it’s understood, NODWIN Pte will, initially, increase its existing stake in Freaks 4U Gaming to 57%

By BrandWagon Online

June 28, 2024 17:15 IST

With two decades in India's entertainment sectors, Mazumdar is known for problem-solving, data analysis, and strategic execution, advising Board and C-level stakeholders.

Ampverse DMI appoints Sona Mazumdar to lead new marketing solutions unit

Reportedly, Ampverse has collaborated with over 300 brands including Porsche, Samsung, Riot Games, KFC, and Coca-Cola across Asia

By BrandWagon Online

Updated: June 28, 2024 17:50 IST

The film showcases home and living looks and products available on Myntra.

Myntra collaborates with Masaba Gupta as brand ambassador for Myntra Home

Myntra has also launched a new ad film featuring Masaba Gupta and content creator Kusha Kapila

By BrandWagon Online

June 28, 2024 14:00 IST

Adobe launches AI-powered content hub for creative asset management

Content Hub allows brands to streamline the use of creative assets across their organisation and with external partners.

By BrandWagon Online

June 28, 2024 12:52 IST

Meta says it may block news from Facebook in Australia

Meta’s regional policy director Mia Garlick told lawmakers “all options are on the table” when asked if the company would…

By BrandWagon Online

June 28, 2024 11:17 IST

MRSI’s Managing Committee includes representatives from Research Agencies, Research Users, and Service Providers in the market research industry

MRSI announces new managing committee for 2024-2027 term

Nitin Kamat, chief growth & partnerships officer at TAM Media Research Pvt. Ltd., has been elected as the new president,…

By BrandWagon Online

June 28, 2024 09:25 IST

We have noticed that 26% of under-29-year-olds buy precious jewellery for self-expression, making the market ripe for luxury brands that understand and embrace Gen Z’s evolving and distinct values.

Blogger’s Park: Accessible luxury

Gen Z is reshaping the consumption of opulence

June 28, 2024 08:52 IST

Aakash Anand, founder & managing partner, Wolfpack Labs

On the spot: Asking questions is a good idea

‘The campaign was a series of ads which showcased people foregoing their hesitancy and simply asking what they wanted in…

By Alokananda Chakraborty

June 28, 2024 08:40 IST

Our DNA is about building connected brands and that is no different for us here in India

Interview: Babita Baruah, CEO, VML India

‘Building a strong culture of productivity is a key focus area’

By Christina Moniz

June 28, 2024 08:20 IST

'This year, we are planning to conduct more than 700 workshops tailored to customers' interests, including wildlife, fashion, portrait, landscape, and nature photography. '

Nikon India’s Sajjan Kumar on the company’s marketing strategies besides its growth in the healthcare sector Premium Story

In 2024, the projected revenue for India’s digital cameras market is $1.4 billion, with an expected compound annual growth rate…

By Shailja Tiwari

June 28, 2024 08:00 IST

Fabindia join hands with Unicommerce to manage its business operations

Reportedly, Fabindia has deployed Unicommerce’s technologies including order management, warehouse management system and retail management system to manage its order…

By BrandWagon Online

June 27, 2024 18:00 IST

JioCinema Premium rolls out trailer of ‘PILL’ featuring Riteish Deshmukh

Reportedly, the platform has rolled out its trailer which claims to showcase the inner workings of the pharmaceutical industry

By BrandWagon Online

June 27, 2024 16:45 IST

This survey was conducted online in India by YouGov focused on consumers who watch video content at least once a month (Image: PR Handout)

78% of Indian consumers prefer personalised ads, reveals Consumer Perceptions of Ads on Streamers Survey 2024

Over 1,000 consumers in India were surveyed for their perspective on advertising on streaming media platforms

By BrandWagon Online

June 27, 2024 15:45 IST

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