Page 149 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Sachin Tendulkar joins Reddit as India brand ambassador

With these latest wins, India’s medal tally at Cannes Lions 2025 now stands at 12, comprising two Gold, six Silver, and four Bronze Lions.

Cannes Lions 2025: India takes home two silver, one bronze on day 2

The fact that agencies like Godrej Creative Lab and Kinnect are on the board reflects a deeper shift—one where newer or digital-first players are stepping into the spotlight.

FCB India, Talented, Ogilvy lead India’s tally at Cannes Lions so far

Where the heat is rivalled by ideas

Airbnb gold rush: How short-term rental business is India’s next big asset play

“Animation is no longer just for kids…”: Sony YAY! expands into anime and merchandising, says Ambesh Tiwari

indē wild raises $5M from Unilever Ventures to expand in the US with Sephora

What does a ‘Happy Women’s Day’ really feel like? Van Heusen says…

Popees Baby Care opens 86th store in Kerala, plans 42 more by FY26

The Internet isn’t always kind to women- Snitch’s Women’s Day campaign flips the script

Palak Tiwari joins Shilpa Shetty Kundra in new Mamaearth campaign

‘Pay more, get picked up faster?’ – Uber’s advanced tip feature sparks govt backlash

Nike to raise prices and return to Amazon after six-year hiatus

Wavemaker, ABP take top honours Premium Story

Abby Awards 2025: Big wins, bold campaigns, and what they say about India’s media future

Goafest 2025: Day 1 wraps with focus on AI, creativity and Gen Z

Advertising

Inside scoop on influencer earnings: Niche, negotiation, and ROI

Ananya Panday takes centre stage in Timex’s ‘Waste More Time’ campaign

FTC faces legal pushback from Internet, cable providers over subscription rule

Marketing

Urban Company rebrands ‘Insta Maids’ amid backlash, but critics say it’s not just about the name

BrandWagon Chai pe Charcha with Insight Cosmetics’ Mihir Jain Premium Story

How social media is transforming food businesses

Media

Another significant headwind is the whirlpool of talent. The PR industry added 1,300 professionals in FY 2023 (and 4,700 over five years), but it averages an attrition of 16%.

How AI, Gen Z, and business goals are reshaping India’s communication landscape

Josh launches rewarded gaming feature, Instant Games, to boost revenue

HDFC ERGO releases film highlighting role of insurance advisors

Gaming

Starting April 1, players will see WWE-themed elements in the game, including special environments, gameplay events, cosmetics, and Easter eggs celebrating WWE’s legacy

WWE Superstars enter Clash of Clans ahead of WrestleMania 41

Publicis Play collaborates with Hero Motocorp to launch on-ground gaming live stream motorcycle launch

Assault mode

Digital Marketing

The account will be serviced from the agency headquarters in New Delhi.

Sociowash bags creative and production mandate of Hyatt India Hotels

Rebel Foods names Essence as its integrated media agency in India

Beam and Words wins the digital marketing mandate for Smoke Lab

Martech

Tretikov has a background in leading interdisciplinary teams and navigating technological changes and market disruptions

Zendesk appoints Lila Tretikov to board of directors

Globant beefs up creative operations by purchasing ad firm GUT

Doceree introduces AI-powered insights to revamp analytics in pharma marketing

The rebranding coincides with the launch of a new season of ‘Bigg Boss Marathi,’ which has reportedly achieved the highest TVR for a season premiere in the show’s history

Colors Marathi announces rebranding and new tagline with record ‘Bigg Boss Marathi’ premiere

The revamped visual identity integrates the ‘Chandrakor,’ a traditional crescent moon symbol, into the channel’s design.

By BrandWagon Online

August 12, 2024 16:34 IST

Himalaya Wellness was founded in 1930. (Image Credits: Himalaya PartySmart)

Himalaya PartySmart partners with Aditya Roy Kapur as official brand ambassador

From what is understood, Kapur will feature in a series of upcoming marketing initiatives designed to inspire people to celebrate…

By BrandWagon Online

August 12, 2024 15:27 IST

Features included work from The Walt Disney Animation Studios, Pixar Animation Studios, Lucasfilm, Marvel Studios, Searchlight Pictures and 20th Century Studios. (Image Credits: Freepik)

India a long-term proposition for Disney: Alan Bergman, co-chairman, Disney Entertainment

Bergman made the comments at a three-day fan experience event in Los Angeles, which had over 12,000 attendees.

By Geetika Srivastava

August 12, 2024 13:59 IST

The new office, which accommodates up to 350 employees, features a garden city theme, 17 meeting rooms, collaboration spaces, and phone pods.

US grocery giant Hy-Vee expands in India with new Bengaluru office

With the relocation to a 54,000-square-foot facility at Karle Tech Park Hy-Vee aims to tap into India’s talent pool for…

By BrandWagon Online

August 12, 2024 13:30 IST

Group CEO Subbu explains how the Lintas Employees’ Welfare Trust has supported the leadership as it seeks to expand benefits in the areas of healthcare, education, holidays and more to all its permanent staff – and unlock the resultant ‘soft power’.

MullenLowe Lintas leverages latent armoury to engage employees, with benefits

MullenLowe Lintas Group is putting its money where its mouth is on the people front, rooted in the belief that…

By Gokul Krishnamoorthy

August 12, 2024 13:16 IST

“By leveraging innovation and technology, we aim to deliver exceptional results for Bambino, reaffirming our commitment to creating innovative, customized solutions for our clients.” Navin Khemka said. (Image Credits: essencemediacom)

EssenceMediacom acquires the integrated media mandate for Bambino Pasta Foods Industries Private Ltd.

Reportedly, Bambino Pasta Foods has been in the market since 1982.

By BrandWagon Online

August 12, 2024 12:30 IST

KRAFTON strengthens its global presence, acquires Tango Gameworks

As per a report by Statista, the video game market in Japan was estimated to be worth 1.66 trillion Japanese…

By BrandWagon Online

August 12, 2024 11:36 IST

ENO expands product line with 3-in-1 antacid combining traditional ingredients

ENO’s distribution strategy includes integrating the new 3-in-1 variant into its existing network of 4.7 million stores across India.

By Shailja Tiwari

August 12, 2024 10:39 IST

After hours with Vishal Suri, managing director, SOTC Travel

One of the aspects that I really get excited about my job is knowing that we get to help families…

By Christina Moniz

Updated: August 12, 2024 09:20 IST

Sprucing up the last mile

Kalyan Jewellers has thrown its weight behind localisation

By Pallabi Dey Purkayastha

Updated: August 12, 2024 09:06 IST

Torchbearer of safety

Eveready is looking to turn torches into safety devices

By Geetika Srivastava

August 12, 2024 08:50 IST

The sheen’s off Sapphire

Business is dull at both KFC & Pizza hut

By Geetika Srivastava

August 12, 2024 08:26 IST

For FY 2025, we are planning several significant campaigns, including a major language launch.

Duolingo’s Karandeep Singh Kapany on company’s monetisation strategy besides its marketing plans for FY25 Premium Story

The app is designed to help users develop vocabulary, grammar, and speaking skills across a variety of languages.

By Shailja Tiwari

August 12, 2024 08:00 IST

"I highly recommend watching 'The Pursuit of Happyness.'" Agrawal said. (Image Credits: Barista)

Chai pe Charcha with BrandWagon Premium Story

Rajat Agrawal, CEO, Barista Coffee, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Gopika Nair

August 11, 2024 17:45 IST

Commerce media equips brands with data pertaining to demographics, user preferences, purchase intent, browsing behaviors, etc. (Image Credits: Freepik)

Driving 10X product discoverability with commerce media

Thriving in the digital marketplace that is swarming with competitors necessitates an innovative and strategic blend of technology, analytics and…

By Guest

August 11, 2024 16:15 IST

BrandWagon Adtalk with NetSetGo Media’s Abhishek Tiwari Premium Story

Abhishek Tiwari, global business head, NetSetGo Media, talks to BrandWagon Online about the dos and don’ts of digital marketing, best…

By Gopika Nair

August 11, 2024 14:30 IST

From what is understood, Dimpy will work out of the Gurgaon office of the company. (Image Credits: Mindshare)

Mindshare announces Dimpy Yadav as head of digital strategy

Reportedly, with 15 years of experience,Yadav served as the general manager at Xavis India prior to joining Mindshare.

By BrandWagon Online

August 11, 2024 11:45 IST

digital agarbatti industry, online branding for agarbatti, e-commerce agarbatti products, agarbatti influencer marketing, quick commerce agarbatti, last-minute gifting options, spiritual gifting agarbatti, agarbatti advertising trends, agarbatti market challenges, puja products growth

The influence of digitization on the agarbatti industry, from e-commerce to online branding

The impact of digitalization on the agarbatti industry, including e-commerce and online branding, is intriguing. While many sectors have seen…

By Guest

August 11, 2024 09:30 IST

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