Page 149 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Nazara Technologies, acquisition, shares, gaming industry, Curve Digital Entertainment

Nazara Technologies acquires UK-based Curve Games for Rs 247 cr to expand global gaming presence

Malayalam cinema had a particularly strong showing, grossing over Rs 225 crore in April, the second-highest monthly haul ever for the language, only behind February 2024.

Malayalam cinema shines as Indian films gross Rs 825 cr in April; 2025 Box Office at Rs 3,691 cr so far

Food tourism also emerged as a key motivator, with 60% of international travellers from the region identifying food-related attractions as a top itinerary priority.

APAC outpaces US and Europe in hotel and air travel bookings: Report

India’s ban on imports may cost Turkey $315 million

Meta is expanding its AI toolkit to help optimise campaigns Premium Story

After hours with Priya Hardikar, CFO, KPIT Technologies

Watch, shop, repeat: Combining reach and relevance Premium Story

BrandWagon’s Chai pe Charcha with Teach for India’s Shaheen Mistri Premium Story

Peter England wins trademark battle, Delhi high court declares it a well-known mark

Rajkummar Rao and Patralekha challenge age-old marriage norms in Vim’s new campaign | Watch here

BrandWagon’s Chai pe Charcha with Augnito’s Rustom Lawyer Premium Story

Super Bowl LIX: The business of the biggest game

After hours with DEEPAK SHENOY, Founder & CEO, Capitalmind Premium Story

Staying in tune with the times: Is it time to resurrect the jingle in a new format? Premium Story

From hanbok & hanja to K-fries: Korean flavours have become table stakes for fast food giants McDonald’s, Burger King and Wendy’s Premium Story

Tinder’s breakup truck makes letting go a public celebration

Techie leaves American cubicle life to build Rs 240cr accessory brand in India – Pankaj Garg shares how he built Daily Objects

Advertising

The campaign features a high-energy dance film set to the classic Bollywood track Rangeela Re, reimagined with a contemporary twist.

Crocs reimagines ‘Rangeela Re’ for Holi in new campaign | Watch now

Festive advertising: Creative strategies fuel e-commerce frenzy Premium Story

Prasanth Kumar re-elected as president of AAAI, Rana Barua elected vice president

Marketing

The IPL battlefield has changed. It’s no longer about who spends the most but who plays the smartest.

IPL 2025: The money, the ads, and the battle for brand supremacy

Shark Tank India S4: Airth’s personal story that won Aman Gupta and Vineeta Singh over

Emerging trends in the fitness industry for 2025

Media

Broadcasting as an industry is undergoing a major transformation, driven by the rapid rise of viewership moving to Connected TV (CTV).

Viewers flock to free streaming, but industry fragmentation threatens future growth

Sony scripting a comeback

Google’s AI-driven advertising renaissance: A game-changer or an overhyped gamble? Premium Story

Gaming

GTA 6 on Switch 2? Take-Two CEO hints at possibility

How can AI help elevate the player experience in fantasy gaming?

PROHED wins performance marketing mandate for PokerBaazi

Digital Marketing

Springwel Mattress India appoints integrated marketing duties to Team Pumpkin

Beam and Words wins the digital marketing mandate for Smoke Lab

Martech

Tretikov has a background in leading interdisciplinary teams and navigating technological changes and market disruptions

Zendesk appoints Lila Tretikov to board of directors

Globant beefs up creative operations by purchasing ad firm GUT

Doceree introduces AI-powered insights to revamp analytics in pharma marketing

Highlights music’s ability to move us emotionally

What I find impressive is how Spotify frames ‘disease’ in a positive and fun light, highlighting music’s ability to move…

By Alokananda Chakraborty

July 26, 2024 09:26 IST

Interview: Swati Bhargava, co-founder, CashKaro

‘Affiliate marketing helps cut customer acquisition costs’

By Guest

July 26, 2024 09:07 IST

Blogger’s Park: A green future

Before innovating, ask yourself: “Do I know my consumer?”

July 26, 2024 08:52 IST

To be sure, revenue in the OTT video market in India is forecasted to reach $4.06 billion in 2024. (Image Credits: Freepik)

OTT Platforms: No more first dates, it’s all about keeping the relationship going! Premium Story

Reducing cost-of-customer- acquisition involves multiple factors, including the target audience for a show, distribution approach of a platform (D2C vs.…

By Santanu Karmakar

July 26, 2024 08:00 IST

Nasher Miles was launched in 2017. (Image Credits: Nasher Miles)

Nasher Miles raises four million dollar in bridge round, boosting valuation to $30 million

From what is understood, the bridge round attracted more than 40 angels, private equity fund managers, friends and family members.

By BrandWagon Online

July 25, 2024 19:30 IST

BrandWagon Explainer: Is cloud gaming a game changer?

It is believed that cloud gaming reduces costs and removes platform barriers, making high-quality gaming more accessible.

By BrandWagon Online

July 25, 2024 18:45 IST

Meta claims that through this model, they are letting the users decide the level of privacy that they want to adopt on the social media platform while also giving them an option to opt for a free model but at the condition of contributing to the company’s ecosystem through their user information. (Image Credits: Meta and EU)

Do rights really come at a price? Meta’s ‘Pay or Consent’ model and its complications

This is not the first warning that Meta receives from the EU. Earlier this month, the regulatory authority accused the…

By BrandWagon Online

July 25, 2024 17:16 IST

Mars Wrigley says find jewel in the galaxy with its new Galaxy Jewel launch

The launch is designed for gifting, featuring the tagline ‘When Someone Means a Galaxy to You,’ and is aimed at…

By Shailja Tiwari

Updated: July 25, 2024 16:09 IST

From what is understood, Nandadeep has over thirty years of experience in operations, management, product development, merchandising and supply chain. (Image Credits: Metro Brands)

Metro Brands Ltd. onboards Nandadeep Jayakar as the Business Head for Foot Locker India

Reportedly, Nandadeep, in his new role will be reporting to Alisha Malis, president, sports division, e-commerce and CRM, Metro Brands…

By BrandWagon Online

July 25, 2024 14:44 IST

The report also reveals that Sunfeast bagged the award for the biggest penetration gains in 2023 with a score of 6.4. (Image Credits: Kantar Report)

Parle is the most chosen in home brand since 12 years, reveals Kantar Report

Britannia bags the award for the most chosen out of home FMCG brand.

By BrandWagon Online

July 25, 2024 13:30 IST

The online video industry in India could attract close to $17 billion in investments over the next five years.

Streaming giant or underachiever? India’s $13 billion bet against global leaders

In 2023, investments in local entertainment programming—scripted, unscripted, and sports—amounted to $5.8 billion, a significant increase from $3.3 billion in…

By BrandWagon Online

July 25, 2024 12:40 IST