PokerBaazi, a poker platform, has released its latest brand campaign, ‘Tu Poker Khelta Hai Kya?’.
Reportedly, the campaign features the company’s brand ambassador and Bollywood actor Shahid Kapoor. Conveying the message ‘Jo life mein khelta hai wo Poker bhi khel sakta hai’, the ads are believed to have been filmed to capture how the protagonist (Shahid Kapoor) uses skills that are used in poker, such as quick thinking, outsmarting the opponent, reading people, calculating on the go, acting under pressure, and calling a bluff.
From what it’s understood, the campaign has been conceptualised in collaboration with Talented, a creative agency. The brand films are expected to be aired during the ongoing Indian Premier League on Jio. It’s believed that the campaign will also feature an OOH presence across cities.
“I believe poker is a mind sport and through our messaging, we aim to establish that like any other sport, even poker requires certain skills. In our latest campaign, I think we are talking about how we, as Indians, possess some of these skills which we use in our daily lives,” Navkiran Singh, founder and CEO, Baazi Games, shared.