Dentsu has announced the global expansion of the network’s innovation proposition, Dentsu Lab.
From what it’s understood, the global labs will be opening in London, Amsterdam, Warsaw, Mumbai, and Bengaluru, with further labs planned for 2025. With this news, dentsu is understood to have also announced the elevation of Sven Huberts to the role of president, global innovation and experience and president, Dentsu Lab. Huberts is expected to lead Dentsu Lab, in partnership with Naoki Tanaka, lead, Dentsu Lab Tokyo, also appointed chief creative officer, Dentsu Lab.
Reportedly, each lab will be overseen by local leadership, to be announced in the coming months, with a team of specialists working to bring a range of services to market. Seemingly, they include creative R&D connecting contexts and technologies including events, sports, gaming, installations, retail, new products, proposition design, new realities (AR, VR, MR), data visualisation, AI, mobile, IoT and rapid prototyping. Moreover, the labs are believed to be fully integrated with each other and dentsu’s offices.
“Since launching ten years ago, I believe Dentsu Lab Tokyo has revolutionised the intersection of technology and creativity, solving societal challenges, and creating visionary expressions that touch hearts and minds. Our international team of dreamers and innovators, equipped with technology, are poised to take this impact worldwide, to accelerate our clients’ growth while making an impact on society,” Tanaka said.